Branding in the interactive space Wednesday_04.03.09
Jimmy Wales says… DON’T SUCK
<ul><li>The case for interactive </li></ul><ul><li>Enhancing your brand: engagement </li></ul><ul><li>Managing the convers...
The case for interactive Online community engagement strategy
 
 
 
 
 
Source: IAB Australia
Source: Nielsen
The interactive space is a branding space
Enhancing your brand: engagement
brand KNOW WHAT YOU STAND FOR the idea!
Brand:
Brand: Idea:
 
 
Brand: Idea: Irresistible to women
 
Brand: Idea:
 
Brand: Idea:
 
Brand: Idea:
 
+ Focus and maximise online engagement by leveraging your brand’s key idea
Managing the conversation
ACA story uploaded to YouTube - 1,600 views and counting TT story uploaded to YouTube - 4,100 views and counting
Casa Flemenco ACA story uploaded to YouTube - 1,600 views and counting TT story uploaded to YouTube - 4,100 views and coun...
 
Everyone’s a critic, everyone’s an avenue
<ul><li>1 in 4 create content  (i.e. write a blog) </li></ul><ul><li>1 in 3 interact with content  (i.e. comment on blogs)...
 
 
 
 
 
Listen, engage, respond
<ul><li>The interactive space is a branding space </li></ul><ul><li>Focus and maximise online engagement by leveraging you...
Thanks! [email_address] Visit the BCM Blog and subscribe to What Next: www.bcm.com.au
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Branding in the interactive space

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Presentation given to Brisbane members of the Australian Marketing Institute, Wednesday 4 March 2009. Presentation developed by Peter Luetjens, Interactive Strategist & Kevin Moreland, Partner at BCM Partnership, Brisbane.

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Branding in the interactive space

  1. 1. Branding in the interactive space Wednesday_04.03.09
  2. 2. Jimmy Wales says… DON’T SUCK
  3. 3. <ul><li>The case for interactive </li></ul><ul><li>Enhancing your brand: engagement </li></ul><ul><li>Managing the conversation </li></ul>Tonight you’ll hear about…
  4. 4. The case for interactive Online community engagement strategy
  5. 10. Source: IAB Australia
  6. 11. Source: Nielsen
  7. 12. The interactive space is a branding space
  8. 13. Enhancing your brand: engagement
  9. 14. brand KNOW WHAT YOU STAND FOR the idea!
  10. 15. Brand:
  11. 16. Brand: Idea:
  12. 19. Brand: Idea: Irresistible to women
  13. 21. Brand: Idea:
  14. 23. Brand: Idea:
  15. 25. Brand: Idea:
  16. 27. + Focus and maximise online engagement by leveraging your brand’s key idea
  17. 28. Managing the conversation
  18. 29. ACA story uploaded to YouTube - 1,600 views and counting TT story uploaded to YouTube - 4,100 views and counting
  19. 30. Casa Flemenco ACA story uploaded to YouTube - 1,600 views and counting TT story uploaded to YouTube - 4,100 views and counting The email “ ”
  20. 32. Everyone’s a critic, everyone’s an avenue
  21. 33. <ul><li>1 in 4 create content (i.e. write a blog) </li></ul><ul><li>1 in 3 interact with content (i.e. comment on blogs) </li></ul><ul><li>7 in 10 are watching content (i.e. reading blogs) </li></ul>Source: Forrester Australian Social Technographics report, November 2008
  22. 39. Listen, engage, respond
  23. 40. <ul><li>The interactive space is a branding space </li></ul><ul><li>Focus and maximise online engagement by leveraging your key brand idea </li></ul><ul><li>Listen, engage, respond </li></ul>
  24. 41. Thanks! [email_address] Visit the BCM Blog and subscribe to What Next: www.bcm.com.au

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