Ideas2happy

Brent Britton
Brent BrittonLawyer - Speaker - Professor at de la Pena & Holiday, LLP
ideas2happy - a new business paradigm Brent C.J. Britton 12 February 2010
 
Thesis Shareholder wealth is maximized  in any business whose primary goal  is to maximize happiness.
The Story Thus Far ideas2money
 
Unhappy Results of Obsessively Meeting Analyst Expectations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
So what’s the right way  to maximize wealth?
 
Human Happiness is Strongly Influenced by Things Businesses Do
Dorsolateral prefrontal cortex Samuel M. McClure, Jian Li, Damon Tomlin, Kim S. Cypert, Latané M. Montague, and P. Read Montague: "Neural Correlates of Behavioral Preference for Culturally Familiar Drinks"  Published in Neuron, Volume 44, Number 2, October 14, 2004, pages 379–387
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
People are Happiest when they are Following a Vision with a Sense of Purpose -- Tony Hsieh, CEO, Zappos
(Where do we come from?  What are we?  Where are we going?)   D'où venons nous? Que sommes-nous? Où allons-nous?   Paul Gauguin, 1897
WHAT IS YOUR GOAL IN LIFE? Grow Company Get a Great Job Boyfriend / Girlfriend Be Healthy Retire Early Make Money  Find Soul Mate Run Faster Spend Time w/ Family Buy A Home Get Married Run A Marathon why? why? why? why? why? why? why? why? HAPPINESS why? why? why? why?
What is happiness?
Smiling in HS yearbook photo is negatively correlated with divorce. Hertenstein, M., Hansel, C., Butts, A., & Hile, S. “Smile intensity in photographs predicts divorce later in life.”  Motivation and Emotion, 2009.
CLV x CRV ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Cows with Names  Make More Milk. Bertenshaw, Catherine; Rowlinson, Peter.  “Exploring Stock Managers' Perceptions of the Human-Animal Relationship on Dairy Farms and an Association with Milk Production.”  Anthrozöos: A Multidisciplinary Journal of The Interactions of People & Animals, Volume 22, Number 1, March 2009 , pp. 59-69(11).
 
Thank you [email_address] blog: brentbritton.com fb: brent.britton tw: @bcjb
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Ideas2happy

  • 1. ideas2happy - a new business paradigm Brent C.J. Britton 12 February 2010
  • 2.  
  • 3. Thesis Shareholder wealth is maximized in any business whose primary goal is to maximize happiness.
  • 4. The Story Thus Far ideas2money
  • 5.  
  • 6.
  • 7.  
  • 8. So what’s the right way to maximize wealth?
  • 9.  
  • 10. Human Happiness is Strongly Influenced by Things Businesses Do
  • 11. Dorsolateral prefrontal cortex Samuel M. McClure, Jian Li, Damon Tomlin, Kim S. Cypert, Latané M. Montague, and P. Read Montague: "Neural Correlates of Behavioral Preference for Culturally Familiar Drinks" Published in Neuron, Volume 44, Number 2, October 14, 2004, pages 379–387
  • 12.
  • 13. People are Happiest when they are Following a Vision with a Sense of Purpose -- Tony Hsieh, CEO, Zappos
  • 14. (Where do we come from? What are we? Where are we going?) D'où venons nous? Que sommes-nous? Où allons-nous? Paul Gauguin, 1897
  • 15. WHAT IS YOUR GOAL IN LIFE? Grow Company Get a Great Job Boyfriend / Girlfriend Be Healthy Retire Early Make Money Find Soul Mate Run Faster Spend Time w/ Family Buy A Home Get Married Run A Marathon why? why? why? why? why? why? why? why? HAPPINESS why? why? why? why?
  • 17. Smiling in HS yearbook photo is negatively correlated with divorce. Hertenstein, M., Hansel, C., Butts, A., & Hile, S. “Smile intensity in photographs predicts divorce later in life.” Motivation and Emotion, 2009.
  • 18.
  • 19. Cows with Names Make More Milk. Bertenshaw, Catherine; Rowlinson, Peter. “Exploring Stock Managers' Perceptions of the Human-Animal Relationship on Dairy Farms and an Association with Milk Production.” Anthrozöos: A Multidisciplinary Journal of The Interactions of People & Animals, Volume 22, Number 1, March 2009 , pp. 59-69(11).
  • 20.  
  • 21. Thank you [email_address] blog: brentbritton.com fb: brent.britton tw: @bcjb