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Ideas2happy

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Ideas2happy

  1. 1. ideas2happy - a new business paradigm Brent C.J. Britton 12 February 2010
  2. 3. Thesis Shareholder wealth is maximized in any business whose primary goal is to maximize happiness.
  3. 4. The Story Thus Far ideas2money
  4. 6. Unhappy Results of Obsessively Meeting Analyst Expectations <ul><li>Squelches investment in innovation </li></ul><ul><li>Reduces risk tolerance </li></ul><ul><li>Encourages short term thinking </li></ul><ul><li>Leads to cost cutting and downsizing </li></ul><ul><li>Susceptible to legerdemain </li></ul><ul><li>Creates ethical challenges </li></ul><ul><li>Solving the wrong part of the problem </li></ul>
  5. 8. So what’s the right way to maximize wealth?
  6. 10. Human Happiness is Strongly Influenced by Things Businesses Do
  7. 11. Dorsolateral prefrontal cortex Samuel M. McClure, Jian Li, Damon Tomlin, Kim S. Cypert, Latané M. Montague, and P. Read Montague: &quot;Neural Correlates of Behavioral Preference for Culturally Familiar Drinks&quot; Published in Neuron, Volume 44, Number 2, October 14, 2004, pages 379–387
  8. 12. <ul><li>GOOG </li></ul><ul><ul><li>Don’t Be Evil. </li></ul></ul><ul><ul><li>“ Do good things for the world even if we forego some short term gains.” </li></ul></ul><ul><ul><li>Take risks </li></ul></ul><ul><ul><li>$536.40/shr or $170.17B </li></ul></ul><ul><li>Zappos </li></ul><ul><ul><li>“ Delivering Happiness” to customers and to employees </li></ul></ul><ul><ul><li>Culture, Authenticity, Transparency </li></ul></ul><ul><ul><li>Bought by Amazon, July 2009 </li></ul></ul><ul><ul><li>~$1.2B </li></ul></ul>
  9. 13. People are Happiest when they are Following a Vision with a Sense of Purpose -- Tony Hsieh, CEO, Zappos
  10. 14. (Where do we come from? What are we? Where are we going?) D'où venons nous? Que sommes-nous? Où allons-nous? Paul Gauguin, 1897
  11. 15. WHAT IS YOUR GOAL IN LIFE? Grow Company Get a Great Job Boyfriend / Girlfriend Be Healthy Retire Early Make Money Find Soul Mate Run Faster Spend Time w/ Family Buy A Home Get Married Run A Marathon why? why? why? why? why? why? why? why? HAPPINESS why? why? why? why?
  12. 16. What is happiness?
  13. 17. Smiling in HS yearbook photo is negatively correlated with divorce. Hertenstein, M., Hansel, C., Butts, A., & Hile, S. “Smile intensity in photographs predicts divorce later in life.” Motivation and Emotion, 2009.
  14. 18. CLV x CRV <ul><li>Champions , who are both excellent buyers and marketers; </li></ul><ul><li>Affluents , who buy a lot but don't market well; </li></ul><ul><li>Advocates , who don't buy a lot but are strong marketers; and </li></ul><ul><li>Misers , who neither buy much nor market well </li></ul><ul><li>Offer incentives to upgrade. </li></ul><ul><li>V. Kumar, J. Andrew Petersen, Robert P. Leone, “How Valuable is Word of Mouth?” Harvard Business Review, October 2007. </li></ul>
  15. 19. Cows with Names Make More Milk. Bertenshaw, Catherine; Rowlinson, Peter. “Exploring Stock Managers' Perceptions of the Human-Animal Relationship on Dairy Farms and an Association with Milk Production.” Anthrozöos: A Multidisciplinary Journal of The Interactions of People & Animals, Volume 22, Number 1, March 2009 , pp. 59-69(11).
  16. 21. Thank you [email_address] blog: brentbritton.com fb: brent.britton tw: @bcjb

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