Maureen F Lewis

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Maureen F Lewis

  1. 1. MAUREEN FERGUSON LEWIS Licensing, Merchandising and Brand Management Specialist Virgin Megastore Show & Tell (or how I added additional Millions in revenue, customer excitement and branding to an iconic music and DVD retailer)
  2. 2. HIRED TO DIVERSIFY VIRGIN AND TAKE THE ICONIC MEGASTORE FROM A MUSIC/VIDEO DESTINATION TO AN ENTERTAINMENT LIFESTYLE RETAILER
  3. 3. SAN FRANCISCO SURF/SKATE SHOP: RELEVANT FASHION, ACCESSORIES, BOOKS, MUSIC, DVDS, MAGAZINES AND VIDEO GAMES MERCHANDISED IN DESTINATION BOUTIQUE <ul><li>BEFORE </li></ul><ul><li>AFTER </li></ul>
  4. 4. PARTNERED WITH HBO, FOX, CBS, PLAYBOY, JUNK FOOD, LEVI’S AND OTHER TREND VENDORS AND STUDIOS TO CREATE VENDOR FUNDED BOUTIQUES WITHIN THE VIRGIN MEGASTORES
  5. 5. SIMPSONS MOVIE LAUNCH EVENT- TIMES SQUARE
  6. 6. BEATLES POP UP BOUTIQUE IN PARTNERSHIP WITH SIGNATURES INC. <ul><li>Concept </li></ul><ul><li>Hollywood Boutique </li></ul>
  7. 7. KEY VENDOR PARTNERSHIPS CULTIVATED RESULTING IN PAID FIXTURES AND AD TAGS
  8. 8. CONSISTENTLY ADDING NEW CATEGORIES TO THE ASSORTMENT
  9. 9. NEGOTIATED FOR KISS FRAGRANCE TO BE LAUNCHED AT VIRGIN MEGASTORES
  10. 10. PRODUCT DEVELOPMENT INCLUDING VIRGIN PRIVATE LABEL PROGRAM
  11. 11. PRESS TOUTING THE SUCCESS OF THE NEW FASHION CONCEPT AND EXCLUSIVES
  12. 12. PLAYBOY/VIRGIN NAMED BEST EXCLUSIVE RETAIL LAUNCH IN LICENSING MAGAZINE 2007
  13. 13. DEVELOPED & EXECUTED A YEARLY VENDOR PAID CONCLAVE WHICH INVOLVED KEY ASSOCIATES FROM EACH STORE FLYING TO HOLLYWOOD AND LEARNING ABOUT FASHION PRODUCT, MERCHANDISING AND DEVELOPING RELATIONSHIPS WITH BUYING OFFICE AND VENDORS

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