ELEMENTS AND
PRINCIPLES OF
DESIGN
ELEMENTS
 Line
 Shape
 Color
 Texture
PRINCIPLES OF DESIGN
 Balance
 Emphasis
 Unity
 Rhythm
BALANCE
 Holds Design Together
 Looks Unified
 Feels Harmonious
symmetrical balance
symmetrical balance
BALANCE
 Holds Design Together
 Looks Unified
 Feels Harmonious
asymmetrical balance
BALANCE
 Holds Design Together
 Looks Unified
 Feels Harmonious
asymmetrical balance
EMPHASIS
 Focal Point
 Supported by Accents
 Visual Hierarchy
Visual Path
EMPHASIS
 Focal Point
 Supported by Accents
 Visual Hierarchy
Visual Path
UNITY
 Elements Look As Though
They Belong Together
 Establish a Common Bond
RHYTHM
 A Pattern That is Created
By Repeating or Varying
Elements
 Sense of Movement
Upcoming SlideShare
Loading in …5
×

Elements and principles of design

500 views

Published on

Published in: Design
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
500
On SlideShare
0
From Embeds
0
Number of Embeds
41
Actions
Shares
0
Downloads
11
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Elements and principles of design

  1. 1. ELEMENTS AND PRINCIPLES OF DESIGN
  2. 2. ELEMENTS  Line  Shape  Color  Texture
  3. 3. PRINCIPLES OF DESIGN  Balance  Emphasis  Unity  Rhythm
  4. 4. BALANCE  Holds Design Together  Looks Unified  Feels Harmonious symmetrical balance
  5. 5. symmetrical balance
  6. 6. BALANCE  Holds Design Together  Looks Unified  Feels Harmonious asymmetrical balance
  7. 7. BALANCE  Holds Design Together  Looks Unified  Feels Harmonious asymmetrical balance
  8. 8. EMPHASIS  Focal Point  Supported by Accents  Visual Hierarchy Visual Path
  9. 9. EMPHASIS  Focal Point  Supported by Accents  Visual Hierarchy Visual Path
  10. 10. UNITY  Elements Look As Though They Belong Together  Establish a Common Bond
  11. 11. RHYTHM  A Pattern That is Created By Repeating or Varying Elements  Sense of Movement

×