Join the Silverpop team for a 45 minute overview that will lift the lid on how we revolutionised the “ties that bind” the two teams together, how we implemented a Service Level Agreement which adds process to lead flow and then optimized how CRM and Marketing Automation work together.
During the presentation we’ll explore how you can impact your business and result in:
• Initiate immediate follow up with your prospects through automated campaigns
• Engage your leads with highly relevant content
• Capture relevant behaviours based on interaction with content on your web site
• Automate tactical activities so you can focus more on strategy
• Free marketing reliance on other groups in your organization
• Understand the revenue generated by marketing through robust campaign measurement