Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

What is Web 2.0? - A Potpourri of Examples


Published on

Case Libraries Brown Bag Lunch Series
September 19, 2007
Kelvin Smith Library
Case Western Reserve University

Published in: Technology, Education
  • Be the first to comment

  • Be the first to like this

What is Web 2.0? - A Potpourri of Examples

  1. 1. What is Web 2.0? A Potpourri of Examples Brian C. Gray, Head of Reference Librarian - Engineering, Math, & Statistics Kelvin Smith Library Case Western Reserve University Case Libraries Brown Bag Lunch Series September 19, 2007
  2. 2. EXPECTATIONS FOR TODAY <ul><li>What is Web 2.0? </li></ul><ul><li>Why should we care? </li></ul><ul><li>Library 2.0 </li></ul><ul><li>Benefits for users & us </li></ul><ul><li>Or, how do we “play” </li></ul>
  3. 3. My Personal Interest in Web 2.0 <ul><li>RSS workshop & help with 3 blogs at KSL </li></ul><ul><li>ALA Library 2.0 participant </li></ul><ul><li>ALA LAMA Web Coordinator </li></ul><ul><ul><li>Blogs, RSS, Wiki, Communities </li></ul></ul><ul><li>Teach workshop for KSU SLIS </li></ul><ul><li>Regular IM user </li></ul><ul><li>Non-IT trained person that likes to “play” </li></ul>
  4. 4. Reasons Why We Must Care <ul><li>Competition to libraries </li></ul><ul><li>Alternatives: marketing & communication </li></ul><ul><li>New publishing practices </li></ul><ul><li>User awareness </li></ul><ul><li>Efficiency </li></ul><ul><li>“Buzz” word right now </li></ul><ul><li>Users are unaware of us or are creating alternatives to library resources </li></ul>
  5. 6. <ul><li>What Is Web 2.0, Design Patterns and Business Models for the Next Generation of Software </li></ul><ul><li>Tim O'Reilly, 09/30/2005 </li></ul>
  6. 7. Coined by O'Reilly Media (2004)
  7. 8. Key Concepts <ul><li>Collaboration & Sharing </li></ul><ul><li>Ownership & Participation </li></ul><ul><li>Creation </li></ul><ul><li>Web-based rather than software based </li></ul><ul><li>Data & Information </li></ul><ul><li>Social </li></ul><ul><li>Connections & Relationships </li></ul><ul><li>Trust </li></ul>
  8. 9. More Concepts <ul><li>Enrichment </li></ul><ul><li>Personal data/identity </li></ul><ul><li>Decentralized </li></ul><ul><li>User “tagged” or defined </li></ul><ul><li>Experience </li></ul><ul><li>Services </li></ul><ul><li>Remixable </li></ul><ul><li>Behavior </li></ul>
  9. 10. Library 2.0 <ul><li>Coined by Michael Casey on his blog LibraryCrunch </li></ul><ul><li>Some major library contributors: </li></ul>Stephen Abram John Blyberg Michael E. Casey Jenny Levine Paul Miller Michael Stephens
  10. 11. Library 2.0 Concepts <ul><li>Delivery </li></ul><ul><li>Constant & purposeful change </li></ul><ul><li>Adaptation </li></ul><ul><li>User designed &/or created </li></ul><ul><li>Participation </li></ul><ul><li>User feedback </li></ul><ul><li>2-way information exchange </li></ul><ul><li>Reaching new users </li></ul>
  11. 12. Warnings (or My Thoughts) <ul><li>What do users want &/or expect? </li></ul><ul><li>Investment in technology &/or time? </li></ul><ul><li>What are users doing on their own? </li></ul><ul><li>How can users contribute? </li></ul>
  12. 14. Do you recognize RSS?
  13. 15. RSS <ul><li>RSS drives the data transfer in many web 2.0 tools </li></ul><ul><li>Efficient way to share news and data, plus support research </li></ul><ul><li>User initiated subscriptions to a “web address containing data” </li></ul>
  14. 16. KSL RSS Feeds
  15. 17. RSS in Databases & Publisher Websites <ul><li>Create a RSS alert directly from a result lists, a search history, or a publication’s table of contents. </li></ul>
  16. 18. RSS and OPML <ul><li>OPML can be shared so everyone has access to the same content </li></ul><ul><li>Promote to instructors as a tool for creating reading lists </li></ul><ul><li>Library recommended sites </li></ul>
  17. 21. RSS Changing Info Users <ul><li>Moving away from email & listservs </li></ul><ul><li>Current awareness </li></ul><ul><li>“PULL” rather than “PUSH” </li></ul><ul><li>Sharing everything - Privacy? </li></ul><ul><li>Speed </li></ul><ul><li>Few years ago…”If not on the Internet, it is not legitimate” - Is RSS the next thing patrons use to judge products & services? </li></ul>
  18. 22. BLOGS <ul><li>Today’s “publishing platform” </li></ul><ul><li>Allows patron ownership in their web experience with the organization </li></ul><ul><li>Continue conversations after events </li></ul><ul><li>Allows more staff to participate in the external voice of the library </li></ul><ul><li>Share more, build participation </li></ul>
  19. 23. Blog Considerations <ul><li>Purpose: News, discussion, etc. </li></ul><ul><li>Open, no commenting, or moderation? </li></ul><ul><li>Allow tracking/pinging? </li></ul><ul><li>Spam prevention </li></ul><ul><li>Single or multiple authors? </li></ul><ul><li>How often are entries added? </li></ul><ul><li>Legal considerations (non-profit status, advertising, organizational policies, etc.) </li></ul>
  20. 24. Workplace E-Mail, Instant Messaging, & Blogs <ul><li>8% of organizations have business blogs </li></ul><ul><li>55% of business blogs are public </li></ul><ul><li>Less than 2% of organizations assign a lawyer or other responsible party to review employees’ entries </li></ul><ul><li>Nearly 2% have fired workers for offensive blog content - including posts on employees’ personal blogs </li></ul>American Management Association – 2006 Survey
  21. 25.
  22. 27.
  23. 28. ALA LAMA’s New Blog
  24. 36. Blog Based OPAC <ul><li>Casey Bisson </li></ul><ul><li>WPopac: An OPAC 2.0 Testbed </li></ul><ul><li>WordPress based, so already have access to more programmers than the ILS vendors combined </li></ul>
  25. 39. Blogger is FREE
  26. 40. Patrons Blogging About Libraries
  27. 46. PBwiki is FREE
  28. 47. St. Joseph County Public Library
  29. 62. SL Stats (9/18/07) <ul><li>Residents During Last 7 Days: 304,531 </li></ul><ul><li>Total Residents: 9,577,058 </li></ul><ul><li>Total L$ Supply (L$): 3,384,590,217 </li></ul><ul><li>Total $ Transactions (August): 7,932,739 </li></ul><ul><li>Total Customers Spending Money In-World in August: 304,499 </li></ul><ul><li>Over 1,000,000 in August L$: 416 </li></ul>
  30. 63. Second Life
  31. 64. SL Conferences
  32. 65. Meetings in SL
  33. 73. Workplace E-Mail, Instant Messaging, & Blogs <ul><li>35% of employees use IM at work </li></ul><ul><li>Only 31% of organizations have policies </li></ul><ul><li>13% retain IM business records </li></ul><ul><li>2% have dismissed workers for inappropriate IM chat </li></ul>American Management Association – 2006 Survey
  34. 74. Pew/Internet: Teens & Technology (2005) <ul><li>75 % of online teens and 65% of all teens (16 million) use IM </li></ul><ul><li>48% of teens who use instant messaging use it daily, 30% use it several times a day </li></ul><ul><li>42% of online adults reported using instant messaging </li></ul>
  35. 75. Ask-a-Librarian Service
  36. 76. Trillian, Meebo, etc.
  37. 84. Podcasting as Simple as Making a Phone Call
  38. 86. Gaming for Instruction
  39. 87. ePortfolios
  40. 88. Training
  41. 91. User Impact <ul><li>Web 1.0 </li></ul><ul><ul><li>“surfing” </li></ul></ul><ul><ul><li>Content within a specific space </li></ul></ul><ul><li>Web 2.0: </li></ul><ul><ul><li>Decentralized </li></ul></ul><ul><ul><li>Granular </li></ul></ul><ul><ul><li>Syndication </li></ul></ul><ul><ul><li>Web as a “platform” </li></ul></ul><ul><li>” Long Tail” </li></ul>
  42. 92. <ul><li>[email_address] </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li>THANK YOU! </li></ul>Brian C. Gray