OpenID UX Summit

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A quick history, and button driven sign-in.

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OpenID UX Summit

  1. OpenID RP Interfaces A quick history, and button driven sign-in. Brian Ellin brian@janrain.com
  2. Why OpenID? Sign in using an account you already have. Brian Ellin brian@janrain.com
  3. Two types of users 1. Those who have heard about OpenID 2. Those that have not * Chris Messina http://tr.im/mturk_openid Brian Ellin brian@janrain.com
  4. The First OpenID UI Identifier driven sign-in * https://my.pbwiki.com?p=openid Brian Ellin brian@janrain.com
  5. User must already have... 1. Heard of OpenID 2. Understand OpenID 3. Have an OpenID 4. Know what URL to type Brian Ellin brian@janrain.com
  6. While many do succeed, others fail bce123 Brian Ellin brian@janrain.com
  7. While many succeed, others fail user@email.com Brian Ellin brian@janrain.com
  8. While many succeed, others fail friendster Brian Ellin brian@janrain.com
  9. While many succeed, others fail Hotmail Brian Ellin brian@janrain.com
  10. While many succeed, others fail elderly Brian Ellin brian@janrain.com
  11. While many succeed, others fail I HATE YOU!!!!!!!!!!!!!!!!!!!!!!!!LADY GAAAGGGGAAGAGAGAG Brian Ellin brian@janrain.com
  12. While many succeed, others fail Brian Ellin brian@janrain.com
  13. Brian Ellin brian@janrain.com
  14. Early attempts Help the user figure out OpenID by pattern Brian Ellin brian@janrain.com
  15. Interactive versions TypePad Brian Ellin brian@janrain.com
  16. Interactive versions Mapquest.com Brian Ellin brian@janrain.com
  17. Interactive versions blogger.com comments Brian Ellin brian@janrain.com
  18. Interactive Versions idselector Brian Ellin brian@janrain.com
  19. Interactive Versions Clickpass Brian Ellin brian@janrain.com
  20. Provider driven sign-in yahoo.com Brian Ellin brian@janrain.com
  21. Leads to provider- choice based interfaces Brian Ellin brian@janrain.com
  22. Users identify with different brands Example: Interscope Records / AFI Brian Ellin brian@janrain.com
  23. Uservoice Brian Ellin brian@janrain.com
  24. Sulit.com.ph Brian Ellin brian@janrain.com
  25. A choice of providers RPX Plaxo Brian Ellin brian@janrain.com
  26. That also supports identifier driven sign-in RPX Plaxo Brian Ellin brian@janrain.com
  27. Challenges facing button driven sign-in • Multiple brand affinities: “I trust Google and Yahoo!” • Unclear which will choice provide the best experience. Brand is king. Brian Ellin brian@janrain.com
  28. Return user experience Can be optimized by remembering a user’s provider. But, the choice will be lost when switching computers or browsers Brian Ellin brian@janrain.com
  29. Changing providers on the return visit is bad. Many users do not understand that changing from Google to Yahoo will sign them in to a different account. https://me.yahoo.com/a/K50GPxAQlP7SurZs6H30Q0PnmAs-#45323 https://www.google.com/accounts/o8/id?id=AItOawl8skT4dN5ioUHAo5wDgtopkYcR1HvZZxM Brian Ellin brian@janrain.com
  30. Cannot remove choices X Anyone who has used that provider won’t be able to sign-in again Brian Ellin brian@janrain.com
  31. Every RP has different needs and a different audience... Brian Ellin brian@janrain.com

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