Visual Communications for Nonprofits

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Visual Communications for Nonprofits

  1. 1. Visual A Snapshot of Visual Content MarketingNoland Hoshino | Co-Founder, Bcause Media | @NolandHoshino
  2. 2. Source 3M Corporation and Zabisco
  3. 3. Source Zabisco
  4. 4. Pick up plastics to help keep ourbeaches clean – no matter where you live
  5. 5. EXAMPLES OF VISUAL CONTENT a
  6. 6. IMPRESSIONABLE
  7. 7. ELEMENTS OF VISUAL CONTENT z
  8. 8. Source Simply Measured
  9. 9. facebook.com/washingtonunited Bite-sized Information
  10. 10. facebook.com/sevenly Inspirational
  11. 11. MotivationalImage + Content + Creativity
  12. 12. pinterest.com/sevenly Snapshot Message
  13. 13. Contest theme with #hashtag Announce contest with instructionsand rules Create RSS feedhttp://instagr.am/tags/[hashtag name]/feed/recent/rssNote: Don’t include the hash mark # in the URL address Fan snaps photo with #hashtag Winner winner chicken dinner
  14. 14. Nonprofit Website Uploads Picture to Donation Page Pinterest BoardPerson clicks on image, Write compelling call-“like” “repin it” tweet, to-action emal or Facebook Create Pinterest Board
  15. 15. Source AnsonAlex
  16. 16. http://pinterest.com/source/yourwebsite.com
  17. 17. Search #heiferinternational
  18. 18. PicMonkey.com
  19. 19. ReciteThis.com
  20. 20. ShareAsImage.com
  21. 21. Tagxedo.com
  22. 22. Piktochart.com
  23. 23. Infogr.am
  24. 24. WhyWhyWhyWhyWhy
  25. 25. • Hire the right right-brain person• Identify theme message, mission, vision• Post interesting images• Optimize images for findability• Post consistently and frequently• Make use of apps and tools• Get your community involved

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