Building Your Niche Freelance Business

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  • Building Your Niche Freelance Business

    1. 1. Building YourNiche Freelance BusinessBrian CaselWordCamp Providence 2012
    2. 2. Brian Casel @CasJam brian@casjam.com
    3. 3. Brian CaselCo-HostFreelanceJam.com @CasJam brian@casjam.com
    4. 4. Brian CaselFounderRestaurantEngine.com @CasJam brian@casjam.com
    5. 5. A Freelancer’s Dilemma... “My clients are driving me crazy”“I’m overworked” “I’m not enjoying this anymore” “I’ve hit a ceiling” “I’m Bored”
    6. 6. Going Niche...• Why Go Niche?• Niche Web Design• Finding Your Niche• Marketing To Your Niche Audience
    7. 7. Why Go Niche? YOU SAY: “I’m a Web Designer.”•Clients Love Specialists CLIENT THINKS: “Is this the right fit?” YOU SAY: “I’m a Web Designer Specializing in Doctor’s CLIENT THINKS: “Let’s Do This!”
    8. 8. Why Go Niche?•Clients Love Specialists•Referrals, Referrals, “Who is the Go-To Referrals... guy (or gal) for Doctor’s Websites?”
    9. 9. Why Go Niche?•Clients Love Specialists• Referrals, Referrals, Referrals...•The Long-Tail
    10. 10. Web Design vs. Niche Web
    11. 11. Web Design vs. Niche Web Every Project Has...•Unique Goals•Unique Set of Requirements•Unique Solutions
    12. 12. Web Design vs. Niche Web Every Project Has... Every Project Has...•Unique Goals •Common Goals•Unique Set of Requirements •Common Set of Requirements•Unique Solutions •Common Solutions
    13. 13. Web Design vs. Niche Web bit.ly/restaurant- shansi.org demo
    14. 14. Finding Your Niche What are we looking for?•Clients with common goals & requirements.•Projects that deliver the same (replicated) solution.•A market that is large enough.•A market we can personally connect with.
    15. 15. Finding Your Niche•Restaurants •Authors •Car Dealerships•Attorneys •Musicians •Newspapers•Doctors •Governments •Non-Profits•Real Estate Agents •Politicians •Local Retailers•Photographers •Artists •? ? ?
    16. 16. Marketing Ideas from Restaurant Engine...•Targeted Copywriting
    17. 17. Marketing Ideas from Restaurant Engine...•Targeted Copywriting•Content Marketing
    18. 18. Marketing Ideas from Restaurant Engine...•Targeted Copywriting•Content Marketing•White Label Program
    19. 19. Thanks

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