Calculating Roi On University Program Draft Rev7


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Presented at Evans Data Developer Relations Conference Mar 17, San Jose, USA

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Calculating Roi On University Program Draft Rev7

  1. 1. Calculating the ROI of Symbian Academy A Case Study on a University Developer Program Bruce Carney 16-March-2009
  2. 2. Contents Symbian => Symbian Foundation Symbian Academy Overview Data & Metrics Balanced Scorecard Card Global Academy Index KPIs (External, Internal) Our Learnings
  3. 3. Open, Proven, Royalty Free A huge open Community contribution… 10 years of development Mature ~2,000 components ~45,000250m+ commercially deployed devices directories by 14 of the world’s largest OEMs Proven ~450,000250+ Carriers. Scalable, high margins source files ~ 20 million lines of commercial code The best of Symbian OS, S60, UIQ and Unified MOAP in one un-fragmented platform 100 Devices currently in development Driven by a community with real-world Commercially Led Commercially Led requirements and commercial backing Existing support for 7 Application Processors and 5 Basebands Conversations held in public Transparent Any organisation can become a member Millions of dollars of existing investment Existing Symbian-powered devices are available to among the most sophisticated and you from Day 1 Technical Excellence robust available Page: 3
  4. 4. Symbian => Symbian Foundation Vision for the Platform The most widely used software on the planet. Mission for the Foundation To build the most productive and valuable software community. Device creators Users Service Creators Developers Fast TTM Best devices Unified platform Huge opportunity Breadth of features Best apps Range of rich dev Tools & support Low cost & risk Best services environments Great community Accelerate compelling user experiences
  5. 5. Contents Symbian => Symbian Foundation Symbian Academy Overview Data & Metrics Balanced Scorecard Card Global Academy Index KPIs (External, Internal) Our Learnings
  6. 6. Program Contents (1/2) Lecturer training Professional Symbian training provided – 5 days of courses paid for Preparing the course Courseware provided Symbian (100h of effort) – updated annually materials Literature All of the latest and new Symbian Press titles for each course leader Symbian Press booklets available for each student Software IDE discounts and SDKs from UI vendors Advertise the course Marketing collateral provided Teach the class Slides relating back to lecturer notes Code examples and solutions for practical exercises Guest lecturers from Symbian available to present specific topics
  7. 7. Program Contents (2/2) Get support Technical support provided Stay updated Quarterly newsletter with the latest industry and community news Interact with the Symbian Academy events community Industry recognised Accredited Symbian Developer certification program qualifications Internship and Symbian Academy jobs board with opportunities at Symbian and graduate opportunities with our partners Research Academic research projects supported Possibilities of research collaboration with Symbian & our partners
  8. 8. Our team (people) Virtual global team spanning Symbian sites 2007 2008 Europe, RoW and program 0.6 0.8 evangelist Japan 0 0.25 India 0.1 0.5 China 0.3 0.3 N.America 0 0.25 Leveraging local networks, experience and knowledge
  9. 9. Contents Symbian -> Symbian Foundation Symbian Academy Overview Data & Metrics Balanced Scorecard Card Global Academy Index KPIs (External, Internal) Our Learnings
  10. 10. Geo-marketing study (2007)
  12. 12. Balanced Scorecard Symbian Developer Strategy Symbian the Think Competitive Lower Device Preferred MISSION ‘Developer’ OS Platform Creation Cost Partner PERSPECTIVE Symbian Academy – Customer Aims CUSTOMER PERSPECTIVE Starting Point Sympedia Starting Point Reduced Cost into Mobile Career Best Entry-point into Best Support for Creating Graduate Talent Productive Teaching and Research Mobile Development (Eco-system) Learn Symbian Device (Students) in Mobile (University) Preferred Development Reliable Partner for • Fast and low cost creation and • Best learning path into mobile Supportreliable supplyTeaching and •A of high quality maintenance of a top quality development graduate developersResearch with mobile computing course Collaborate Interact • Excellent career opportunities Symbian OS skills • A clear path into high quality Attracting mobile research Integrated Skilled • Responsive to questions and Frictionless Frictionless evolving needs Story Graduates into Experience Experience the Ecosystem Program Management ‘One Voice’ PROCESS Collaboration Quality for Success Marketing PERSPECTIVE Improvement LEARNING & Growing Productive DPM Culture GROWTH People Environment and Values PERSPECTIVE
  13. 13. Global Academy Index (GAI) Index to determine the impact that Symbian Academy program has on ecosystem graduate recruitment requirements. The sum on the individual regional indices makes the GAI Our currency (ROI) Symbian Developer Population per Country Symbian Academy Students X Quality X Perception x Required Students to meet Growth requirements Total Symbian Developer Population Renewal Ratio Country Index GAI Contribution
  14. 14. Global Academy Index (GAI) 1H08 2H08 Renewal Index Renewal Index 0.20 0.42% 0.20 0.42% US 0.25 3.15% 0.25 3.15% UK 1.20 6.40% 1.20 6.40% China India 0.01 0.17% 0.17 5.57% 0.07 1.42% 0.07 1.42% Nordics Japan 0.00 0.00% 0.20 1.87% 0.00 0.00% 0.00 0.00% Korea Southern Europe 0.46 2.96% 0.54 3.47% Eastern Europe 0.24 1.56% 0.28 1.76% 0.25 0.80% 0.30 RoW 0.96% GAI = 16.88% 25.02% Symbian Academy’s Impact to supply of graduates into ecosystem
  15. 15. OUTPUT KPIs
  16. 16. Output KPI (1/2) KPI Attracting Skilled Graduates into the Ecosystem # of new institutions affiliated; (Agreed, Closed, Teaching OS/C++) to Academy this half # of institutions teaching Symbian OS # of institutions teaching Symbian C++ # of Tier 1 and tier 2 Universities in the program Global Academy Index # of institutions leaving the program Informal satisfaction survey of teachers for Academy gathered during face to face Starting Point into Mobile Career Number of students studying Symbian Academy courses in the next term # of Symbian Academy students sitting and passing the ASD in the last 6 months
  17. 17. Output KPI (2/2) KPI Core Customer Measures # of original press articles that mention the program in the last 6 months # of Google alerts received over the last 6 months on Symbian Academy # of Symbian Academy lecturers attending Symbian events over the last 6 months # of face-to-face meetings with academics and Symbian Academy account manager over the last 6 months # of job postings from partners, licensees and Symbian on Symbian Academy jobs board over the last 6 months Average # of applicants per position on jobs board # of positions advertised on jobs board Number of students from Symbian Academy courses employed by partners, licensees and Symbian in the last 6 months
  18. 18. INTERNAL KPIs
  19. 19. Internal KPIs KPI Program evangelist measures Funnel exists (current to the last month) Coordinate steering group meetings (including RACI) with all stakeholders: HR, R&D, Sales, DPM (Press, SDN), Professional Services (Training) Meeting occurs monthly Create sales collateral for the Academy program Sales pack exists and is issued Report on status of the program and activities from the MPP Engagement plan and monthly engagement reports exist Create annual questionnaire (Csat) to solicit feedback from lecturers Response rate to questionnaire Author Symbian Academy newsletter Newsletter created regularly 4 times a year Represents the program (gives educated opinion, takes engagement actions) internally and externally
  20. 20. Contents Symbian => Symbian Foundation Symbian Academy Overview Data & Metrics Balanced Scorecard Card Global Academy Index KPIs (External, Internal) Our Learnings
  21. 21. Our Learnings: Have clear objectives and measures. All universities are not the same. University program = innovation ROI (TBD)?