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Feb. 19 #1 Introduction To Global Giving


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Feb. 19 #1 Introduction To Global Giving

  1. 1. Online Fundraising Workshop Bangkok, Thailand February 5 th , 2010 Bill Brower Field Program Officer Skype: wsbrower Twitter: GlobillGiving Thailand mobile: 0811572479 All slides will be available at: Park9
  2. 2. <ul><li>Topics Covered </li></ul><ul><li>Introduction to GlobalGiving </li></ul><ul><li>Social media </li></ul><ul><li>Effective messaging online </li></ul><ul><li>GlobalGiving tools </li></ul><ul><li>How to raise funds with GlobalGiving </li></ul>
  3. 3. What is GlobalGiving?
  4. 4. For individuals: An online marketplace that allows people to give and communicate directly with quality, innovative projects all over the world, and hear about the impact their donation has made.
  5. 5. For corporations: A source of quality, vetted charitable projects to which they and their employees can give
  6. 6. For project partners (you!): A tool to manage and grow your online network of support and increase awareness of your activities
  7. 7. <ul><li>GlobalGiving is: </li></ul><ul><li>An opportunity for you to actively seek individual donors for a specific project(s) </li></ul><ul><li>An online platform to promote your project and receive funds directly </li></ul><ul><li>A direct communication link to donors </li></ul><ul><li>An innovative approach to development: </li></ul><ul><li>bottom-up, transparent, local empowerment/ownership, peer-to-peer, crowdsourcing </li></ul>
  8. 8. <ul><li>GlobalGiving is NOT: </li></ul><ul><li>A grantmaking organization </li></ul><ul><li>A hands-off tool </li></ul><ul><li>A source of money for administrative costs </li></ul>
  9. 10. YOUR ORGANIZATION Credit/debit cards, checks, PayPal, bank wire transfers, stock transfers, private equity shares (tax-deductible) $ & donor info (monthly) Project Updates (quarterly) E-mail Donors
  10. 11. GlobalGiving’s fee <ul><li>15% of donations </li></ul><ul><ul><ul><li>Helps cover our operating expenses </li></ul></ul></ul><ul><ul><ul><li>Compensated by greater donation volume, more visibility and more opportunities through us and… </li></ul></ul></ul><ul><li>Donors have the option to add on to their donation to cover this cost </li></ul>
  11. 12. <ul><li>Founded in 2003 by 2 World Bank Executives </li></ul><ul><li>Our Vision: Unleash the potential of people around the world to make positive change happen. </li></ul><ul><li>Our Mission: Build an efficient, open, thriving marketplace that connects people who have community- and world-changing ideas with people who can support them. </li></ul>
  12. 13. GlobalGiving Today 25+ employees · 1500+ projects · 1000+ nonprofits · 85 countries 52,000+ donors · US$25 MM in donations headquarters countries with projects
  13. 14. <ul><li>Volume: $9.1M (+4% vs. 2008) </li></ul><ul><ul><li>Online Volume: $3.7M (+52% vs. 2008) </li></ul></ul><ul><ul><li>75% from individuals; 25% from corporations </li></ul></ul><ul><li>Traffic: Over 1 Million Unique Visitors </li></ul><ul><ul><li>December highest traffic month ever: 180k visitors </li></ul></ul>2009 Performance
  14. 15. Corporate partners
  15. 16. Sponsor organizations
  16. 17. <ul><li>GlobalGiving provides: </li></ul><ul><li>Web presence </li></ul><ul><li>Credibility </li></ul><ul><li>Online tools for connecting to donors </li></ul><ul><li>Trainings (online and in-person) </li></ul><ul><li>Project Leader newsletter </li></ul><ul><li>Campaigns </li></ul><ul><li>Automated recurring donations </li></ul><ul><li>Connections to corporate giving </li></ul><ul><li>Source for other foundations looking for good projects </li></ul><ul><li>Media exposure </li></ul><ul><li>Fiscal sponsorship (for-profits) </li></ul><ul><li>Tax deductibility (U.S., U.K.) for orgs based anywhere </li></ul>
  17. 18. US media exposure & opportunities <ul><li>Zimkids in NYTimes Giving Section-November 2009 </li></ul><ul><ul><li>“ GlobalGiving holds contests for organizations seeking a spot on its Web site. In a recent contest for nonprofits working internationally, ZimKids managed to raise $26,726 to educate and house orphans in Zimbabwe. The average gift was $240, but many were smaller.” </li></ul></ul><ul><li>Projects on 2009 </li></ul><ul><ul><li>Noon meals improves learning for girls in Burkina Faso </li></ul></ul><ul><ul><li>Affordable sanitary pads for 1500 ugandan girls </li></ul></ul>
  18. 19. A certification of projects on GlobalGiving which address climate change , either directly or indirectly, in a sustainable manner
  19. 20. How do messages spread? Word of mouth Email Newspaper Website Radio Phone texting Television Twitter ‘blog’
  20. 21. GlobalGiving can be part of your social media approach to fundraising <ul><li>On GlobalGiving </li></ul><ul><li>Project updates </li></ul><ul><li>Fundraising tool </li></ul><ul><li>Tell-a-friend tool </li></ul><ul><li>Widgets </li></ul><ul><li>Gift Cards </li></ul><ul><li>Other </li></ul><ul><li>Blogs </li></ul><ul><li>YouTube (videos) </li></ul><ul><li>Podcasting </li></ul><ul><li>Twitter </li></ul>
  21. 22. <ul><li>All these tools are designed to create community and to allow you to communicate directly with your donors. </li></ul><ul><li>Why is this important? </li></ul>