Textbook Deathwatch


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  • 2003 Survey: 26% had read an eBook on a PDA, or laptop.2006 Survey:
  • K12 textbook marker: $5.5B marketMcGraw Hill, Pearson, HMH (houghtonmifflinharcourt)
  • What’s missing is that
  • The Assayerhttp://www.theassayer.org/Textbook Revolutionhttp://www.textbookrevolution.orgCaltechBOOKShttp://caltechbook.library.caltech.edu/Connexions (Rice University)http://www.cnx.orgFree High School Science Textbookshttp://www.fhsst.org/
  • Raquel this could be the various examples from our content
  • œ
  • A guide to help K-12 educators and administrators leverage broadband technology and develop rich digital learning experiencesIdentifies many strengths of digital resources compared to traditional (multilingual, portable, accessibilityexperiencesThe Digital Textbook Playbook was developed by the Digital Textbook Collaborative, a joint effort of industry stakeholders, school officials and nonprofit leaders to encourage collaboration, accelerate the development of digital textbooks and improve the quality and penetration of digital learning in K-12 public education. The collaborative was convened by the Federal Communications Commission and the U.S. Department of Education and builds upon the FCC’s National Broadband Plan and the Department of Education’s National Education Technology Plan.http://www.fcc.gov/encyclopedia/digital-textbook-playbook
  • A guide to help K-12 educators and administrators leverage broadband technology and develop rich digital learning experiencesIdentifies many strengths of digital resources compared to traditional (multilingual, portable, accessibilityexperiencesThe Digital Textbook Playbook was developed by the Digital Textbook Collaborative, a joint effort of industry stakeholders, school officials and nonprofit leaders to encourage collaboration, accelerate the development of digital textbooks and improve the quality and penetration of digital learning in K-12 public education. The collaborative was convened by the Federal Communications Commission and the U.S. Department of Education and builds upon the FCC’s National Broadband Plan and the Department of Education’s National Education Technology Plan.http://www.fcc.gov/encyclopedia/digital-textbook-playbook
  • Restricts number/type of devices Apple’s case, 5 computers/devices could play songs You can’t give away those songs since they’re encoded with your permission. If the DRM server shuts down, you lose access to your purchased content.When standards and formats change, it may be difficult to transfer DRM-restricted content to new media. Additionally, any system that requires contact with an authentication server is vulnerable to that server becoming unavailableMicrosoft Zune - When Microsoft introduced their Zune[62] media player in 2006, it did not support content that uses Microsoft's own PlaysForSure DRM scheme they had previously been selling. MSN Music - In April 2008, Microsoft sent an email to former customers of the now-defunct MSN Music store: "As of August 31, 2008, we will no longer be able to support the retrieval of license keys for the songs you purchased from MSN Music or the authorization of additional computers. You will need to obtain a license key for each of your songs downloaded from MSN Music on any new computer, and you must do so before August 31, 2008. If you attempt to transfer your songs to additional computers after August 31, 2008, those songs will not successfully play."[64]However, to avoid a public relations disaster, Microsoft re-issued MSN Music shutdown statement on June 19th and allowed the users to use their licenses until the end of 2011: "After careful consideration, Microsoft has decided to continue to support the authorization of new computers and devices and delivery of new license keys for MSN Music customers through at least the end of 2011, after which we will evaluate how much this functionality is still being used and what steps should be taken next to support our customers. This means you will continue to be able to listen to your purchased music and transfer your music to new PCs and devices beyond the previously announced August 31, 2008 date."[65]Yahoo! Music Store - On July 23, 2008, the Yahoo! Music Store emailed its customers to tell them it will be shutting down effective September 30, 2008 and the DRM license key servers will be taken offline.[66]
  • DRM says “you may have paid for it, but we control it.”
  • Jeff Bezos ate my homeworkAmazon.com has remotely deleted purchased copies of George Orwell's 1984 and Animal Farm from customer's Amazon Kindles.[25] Commenters have widely described these actions as Orwellian. A student who had written notes on his Kindle copy of 1984 awoke to discover this book and notes had been deleted by Amazon. A lawsuit has ensued.October 2, 2009: Amazon.com Inc. has agreed to pay $150,000 to settle a federal lawsuit brought by a Michigan high school student and an California academic whose electronic copies of George Orwell's novel, 1984 were deleted from their Kindle devices in mid-July.
  • First 1 ½ paragraphs:The buzz about virtual schools misses the much bigger, largely untold story unfolding in America’s brick-and-mortar classrooms: A simple, yet profound merger of virtual-school technology and the traditional classroom is taking place.The overwhelming majority of students will continue to attend physical schools, but an increasing number of students also will take courses, or parts of them, online.
  • Textbook Deathwatch

    1. 1. Textbook Deathwatch: The Digital Textbook Revolution Brian BridgesCalifornia Learning Resource Network
    2. 2. California LearningResource NetworkYour one-stop source forstandards-aligned electroniclearning resources
    3. 3. Your Panelists Neeru Khosla  Co-founder of CK-12 Paul McFall  Senior VP of Pearson Curriculum Group Hall Davidson  VP of Having Fun at Discovery Education Kelly Schwirzke  Santa Cruz County Office of Education
    4. 4. The Rise and Evolution ofK12 Digital Textbooks How did K-12 digital textbooks begin, how are they evolving, and where are they headed? Will the standard form disappear, evolve, or co-exist? How are publishers disrupting themselves to stay competitive? How will digital textbooks affect teaching and learning? What’s the potential impact on traditional adoption cycles?
    5. 5. Tweet your comments & questions Hashtag: #istedt
    6. 6. CLRN HOme √
    7. 7. Phase 1 page
    8. 8. FDTI Results
    9. 9. eBook Sales Trend Kindle 2, Sony Daily Edition Sony eReader Kindle 79% prefer PDA Q2, 2009Q1, 2002
    10. 10. Ebook sales
    11. 11. Past the Digital Tipping Point2011  Amazon reports that digital now outsells print2012  Apple partners with Big-Three publishers to sell iPad Textbooks
    12. 12. Old Music Industry ModelSustaining InnovationsAlbums > Cassettes > CDs
    13. 13. Disrupting MusicDigital music = DisruptionCD sales tumbleIs the music industry dying?“It’s not the music industry that is dying. It is the CD business.”
    14. 14. New Music Model=Shift of Power Power shift from label to artist “Getting signed” is no longer the goal of every artist Creation of a new middle class of artists Greater consumer choice
    15. 15. New Textbook Model?Power shift from publisher/district to studentGetting “adopted” is no longer the goal of every publisherCreation of “middle class” of publishersGreater consumer choice
    16. 16. 2008The Beginning of the EndVirginia creates a digital Physics textbook to supplement HS Physics book CK-12Secretary of Technology Aneesh P. Chopra First U.S. CTO
    17. 17. CaliforniaDigital Textbook InitiativeThree Phases: Free or Open SourceHigh School Math, Science, & HistoryReview for Content Standards Onlyhttp://clrn.org/fdti/
    18. 18. Open Source CollectionsCaltechBOOKSCK-12ConnexionsTextbook Revolution
    19. 19. CK-12
    20. 20. Path One:DigitalRepresentations ofPhysical Books• Pour text into an eReader, iPad, or computer• Stir.
    21. 21. Neeru KhoslaCo-founder of CK-12
    22. 22. ISTE June 25th 2012
    23. 23. “Everyone has the right to an education” - The Universal Declaration of Human Rights (Article 26.1)
    24. 24. Key To failure
    25. 25. learning rate, learning style, pace
    26. 26. fixed time/variable learning
    27. 27. variable time, fixed learning
    28. 28. variable time, fixed learning(potentially divergent end goals)
    29. 29. Knowing the user and their interests/needs +Remembering the path/place of learning Adaptive (predictive)Guidance
    30. 30. Textbooks 2.0 & Learning 2.0
    31. 31. textbooks = ~5000 Concepts = K-12!
    32. 32. Alternative Explanations Videos SimulationsHomework Questions Student Level Concepts Lab ExperimentsStudent Guides Visuals Study Help Learning Enhancements
    33. 33. “Aim to bring the student from where they are to where we want them to be at” – through scaffolding
    34. 34. How have states adapted?
    35. 35. Georgia 3/31/10Georgia votes to expand the definition of a textbook to include digital devices like e-readers for elementary and high schools
    36. 36. TexasH.B. 4294 Allows state to adopt electronic textbooks Textbook funds may be used to purchase technological equipment necessary to support electronic textbooks eTextbook publishers may update navigational features or management system w/o review
    37. 37. Texas H.B 4294eTextbook publishers may submit updated content for reviewDistricts/schools may select a subscription- based electronic textbook
    38. 38. TexasH.B. 2488Authorizes colleges or the state to develop open source textbooks for use in classrooms
    39. 39. California LegislationAB 1398, relating to the use of textbook fundsRedefines “technology-based materials” to include electronic equipment required to use them
    40. 40. California LegislationSB 247 relating to high school textbook purchasesTextbook funds may be used to purchase electronic versionsDistricts must ensure all students have access at home & school
    41. 41. Circa 1935 eReaderE-Reader Prototype
    42. 42. Flat on an eReaderKindle , Feb 2009, $259Kindle, 2012, $79 Kindle Fire, $199B&N Simple Touch, $79 B&N Nook Color, $149Apple 7” iPad, $???
    43. 43. How are publishers disruptingthemselves to staycompetitive? Are they too big to succeed?
    44. 44. HMH
    45. 45. HMH FuseAlgebra 1 Pilot
    46. 46. Pearson
    47. 47. Path Two:Interactive Tabletapps and e-books• One part text• Stir in videos, animations, interactive multi-media, & assessments
    48. 48. Paul McFallSenior VP of PearsonCurriculum Group
    49. 49. Changes to Big-ThreePublishingAbout one-third of Pearsons business is now from digital products and services,HMH files for Chapter 11  Puts K-12 division on sales block
    50. 50. Legislation about digitalversions of adopted booksCalifornia bill SB 1154  Requires publishers to offer textbooks in a digital format
    51. 51. RentingTextbooks
    52. 52. CourseSmart
    53. 53. CourseSmart Macroeconomics, 12th Edition (Robert Gordon)  List Price: $210  Amazon: $163  Kindle: $155  CourseSmart: $83.99
    54. 54. CourseSmart LimitationsAccess  Read book online OR  Download to an iPad or computerTime  12 month subscription
    55. 55. Rent Textbooks?
    56. 56. Never!!!
    57. 57. Really?You’ve been here beforeDiscovery StreamingLearn 360Safari/MontageAnd any other subscription-based electronic resource
    58. 58. Discovery Science
    59. 59. Oregon & Hawaii Just DidOregon SBE Adopts Discover Education Science for K-8Online, subscription siteTextbook, virtual labs, simulations, video clips, & assessments
    60. 60. Path Three:Subscription-basedTextbooks
    61. 61. Robert OnsiVP of Product Developmentat Discovery Education
    62. 62. Playing the part of RobertOnsi today isHall DavidsonWhat IS his job description anyway?
    63. 63. Will subscription-basedinteractive textbooks evolveto become online courses?
    64. 64. Insert Onsi’s slides here
    65. 65. What is happeningnationally?
    66. 66. Kelly SchwirzkeSanta Cruz County Officeof Education (CA)
    67. 67. Digital TextbooksFlexible use of fundsIncreased efficiencyEngaging materials
    68. 68. • Identifies strengths of digital resources v. traditional (multilingual, portable, accessibility experiences• Developed by the Digital Textbook Collaborative, a joint effort of industry stakeholders, school officials and nonprofit leaders convened by the Federal Communications Commission & the U.S.D.O.Ehttp://www.fcc.gov/encyclopedia/digital-textbook-playbook
    69. 69. California• California launched a free digital textbooks initiative in 2009 that includes free texts for California students in grades 9-12 in geometry, Algebra II, trigonometry, calculus, physics, chemistry, biology /life sciences, and earth sciences, including the investigation and experimentation strand.• Six middle schools in four California cities (San Francisco, Long Beach, Fresno and Riverside) are teaching the first iPad-only algebra course, developed by Houghton Mifflin Harcourt.http://www.clrn.org/fdti/
    70. 70. Utah• Utah State Office of Education• Open textbooks have been printed and provided to more than 3,800 Utah high school science students• Cost of about $5 per book, compared to an average cost of about $80 for a typical high school science textbook.http://www.schools.utah.gov/main/INFORMATION/Online-Newsroom/DOCS01252012OpenTextbook.aspx
    71. 71. • In 2011, the Texas legislature created an Instructional MaterialsTexas Allotment (IMA). Districts can use funds to purchase electronicIn April 2010, Gov. learning platforms and content fromRick Perry predicted online resources, & to cover otherthat electronic technology-related expenditures.textbooks would bethe only textbooks • The allotment per student may varyby 2014. "I dont based upon the amount available insee any reason in the IMA, and is updated every 2the world we need years. Districts will receive fundingto have textbooks of about $140 / student for thein Texas in the next 2011-12 and 2012-13 school.four years”. http://www.tea.state.tx.us/index2.aspx?id=3373
    72. 72. North Carolina• Mooresville, N.C., 12 in 2009 provided laptops to every student & teacher making it one of the few entirely digital districts in the United States.• In total, over 5,000 laptops have been distributed.• Superintendent believes they have developed a successful financial model, & a solution to the “disconnect’ between students daily digital lives and the previous lack of in-class technology”.• 2005-2009 Technology Plan budgeted $4.5M for laptops & online content providers.http://www5.mgsd.k12.nc.us/staffsites/digitalconversion/Digital_Conversion//MGSD_Digital_Conversion.htmlhttp://www.edweek.org/dd/articles/2011/10/19/01conversion.h05.html?qs=mooresville
    73. 73. Replacing Textbooks• West Virginia is nearing the end of a 2-year suspension on social studies textbook purchases, and plans to invest the savings in digital textbooks and technology infrastructures.• The Virginia Department of Education is overseeing a $150,000 iPad initiative that has replaced history and Advanced Placement biology textbooks at 11 schools.http://wvde.state.wv.us/teach21/ and see http://wvde.state.wv.us/teach21/im-digital-stakeholder-recommendations.doc
    74. 74. • Forsyth County, GeorgiaGeorgia iAchieve Virtual Academy“We spend about $81 perstudent each year ontextbooks but only $19 per • iAchieve is open forstudent on all of the digitalcontent we subscribe to—and students in grades 6-that includes a broad 12 who are residentscollection of multimedia of Forsyth Countyresources, databases, andinteractive lessons.” entering the school system for the first-Bailey Mitchell, Chief timeTechnology & InformationOfficer, Forsyth Schools (GA) http://www.forsyth.k12.ga.us/domain/2110
    75. 75. Alabama• Alabama Ahead Act one of the first states to provide both digital textbooks and tablet devices for students and teachers.• “all students in the public school grades 9-12, where available, approved textbooks and instructional materials ... in electronic format.”• grade 9-12 students and teachers to be issued a "pen- enabled tablet computers for storing, reading, accessing, exploring, and interacting with digital textbooks ... in lieu of hardbound textbooks ... ”• Alabama Public School and College Authority to issue up to $100 million in bonds to pay for the program[2].
    76. 76. In 2012, HB165[1], the Alabama Ahead Act• Phases in over a four year period and tasks (SDE) with developing an implementation plan and to provide oversight for the program.• "specifications for devices; learning management system; maintenance and support requirements of the electronic devices authorized in this act; current readiness of participating schools wireless networks; professional development for teachers ...”• The plan, due by October 1, 2012, will establish an application process for local school boards to participate in the program.Alabama HB165, retrieved May25, 2012, http://alisondb.legislature.state.al.us/acas/SearchableInstruments/2012RS/PrintFiles/HB165-enr.pdf[Processes and procedures for the Alabama Public School and College Authoritys issuing and sale ofbonds, payments to suppliers, and its interaction with the State Department of Finance and the StateTreasurers Office are detailed in HB165;
    77. 77. Adopting Digital Learning Tools• Florida is the first state to mandate adoption of digital learning tools in all public schools.• Beginning in the 2015-2016 school year, all instructional materials in grades K-12 in the public school system are required to be provided in electronic or digital format.• Florida is not requiring a specific brand or form of digital textbook, nor is it requiring distribution of devices or other supplies.http://www.fldoe.org/BII/Instruct_Tech/
    78. 78. Redefining Textbooks• Adopted digital textbook initiatives: – Florida, California, Texas, Idaho, Utah, Maine, Arkansas, Iowa, Indiana, Georgia, Maryland, Virginia• Changed the definition of textbooks to allow funding for digital content: – Utah, California, Texas, Arkansas, Iowa, Indiana, and Georgia• Focused on open educational resources (OER): – California, Virginia, Maryland, and Maine
    79. 79. Kelly Schwirzke, Ed.DSanta Cruz County Office of EducationAlternative Education ProgramCoordinator, Online LearningTeacher, Independent Studykschwirzke@santacruz.k12.ca.us831.466.5655
    80. 80. Will the standard formdisappear, evolve, or co-exist?
    81. 81. What’s the potential impacton traditional adoptioncycles?
    82. 82. How are digital textbooksaffecting teaching andlearning?
    83. 83. Disruptive Innovation vs the Big Three Publishers(well, any textbook company)Are they too big to succeed?
    84. 84. Pearson, US CEOPeter Cohen“We are now in a transformational period. Everything we have has to be two worlds: print and digital.The future of learning is going to be high- quality online material and, to a lesser extent, textbooks.’’
    85. 85. Houghton MifflinWendy Colby, senior vice president “The textbook is no longer the center of the educational universe.”
    86. 86. Pearson EducationSteve Dowling“I think we’re … at a tipping point”
    87. 87. Audience Questions Hashtag: #istedt
    88. 88. Textbook Deathwatch: The Digital Textbook Revolution Brian Bridges http://brianbridges.org