Brand NameBCB entertainment is the companies name. I willconvey a unique brand through this name by keepingit simple and easy to remember.The name is catchy soI will find a statement or slogan that relates to thenames as well a the music industry in which consumerswill instantly know the service or product is BCBEnt. The entertainment is added to let clients knowthe type of industry.
The name BCB Entertainment was selected becauseit tells a story about a person who came from nothingto create a company in the music industry. BCBstands for Brittney Conzuela Boston and the firstthing people will want to know is who is she and whatdoes she do. That name will give customers a storyabout the creator and a closer relationship also.
CONT.According to Pursuing Strong Brand byJeff VanHoosear. BCB falls under a fanciful trademarkbecause it is distinctive and is a coined termpronounced as B’cee’b. Moreover, the name isprotectable as outlined on USPTO.gov because ofits distinctiveness.
LOGOThe type of logo our company will have is aWordmark with an image combination. BCB Ent.logo will be affective because it attracts that eye of theaverage person provides a direct vision of what thecompany provides.
Competitors Logo’sThe logo above is that of BCB Ent. maincompetition in the music industry. By looking at thelogo automatically domination and authority isgranted. The two letters in white writing says takenotice. The logo is simple and sweet and memorable.The Puma logo is one that conveys a demanding butappealing presence.The logo type is Wordmark andalso includes an image. This logo is similar to the typeI would like to represent.
My logoThe logo above is a rough draft of the type of logoBCB aim’s to have. The colors are bright andinviting and the letter style is cartoon like. An imageof a stick figure with head phones on standing with hisarms open wide in front of a camera will be in thebackground of the letters. Underneath the Logo willbe the tagline, Hear it, See it, Be it!
My logo cont.The design type will be simple with cartoon/bubbletype letters. The colors orange with a blend of black.The outlining of letters in plain white to express theemphasis of the letters and to put the attention of thewords.
Corporate CultureBCB corporate vision is to serve as a primaryresource for any artist in the music industry primarilyindependent and unsigned artist to complete a qualityalbum and other aspects needed for successful musicalproduction.These objectives will be provided through the servicesprovided to the variety of artist with the usage of thestate of facility to create a music album,video and etc.
Mission StatementIt is the mission of BCB Ent. to provide independentand industry artist with quality resources and productsto fulfill their wants and needs to create a musicproject.As the first company of its kind to houserecording,video and photo shooting ability under thesame roof we are dedicated to be the best regardless ofcompetition. We aim for fast,professional andfriendly service by giving our customers consistencyeach time.
Missionwillcont. in the mainBCB mission statement be displayedentrance in the front lobby of the business. Ourmission statement will be placed on all companyliterature as well.The mission statement expressesBCB direction,focus, a bit of policy,meaning,challenge and passion and is directed towards clientsand employees..This statement tells who we are within30 seconds and also is concise, unique andmemorable. BCB competitor Warner Music Groupmission is directed at their accomplishments and nottheir service.
Tagline. Hear it, See it, Be it!The tagline is directed at the clients and it reinforces what the brand is by letting people know you can hear it (record), see it ( photos) and be it( video). Its different for our competitors because it is catchy and memorable.
Tagline Cont.Warner Music Group doesn’t have a tagline since itis a subdivision of Warner Brother Studio, whotagline is “ Hollywood on the gold coast.” So, Ibelieve that gives BCB a leg up on this competitor byhaving a relevant tagline.Finally, BCB tagline is specific to a certain extentbecause its saying what the capabilities are but in abroad range.
Tagline in ConclusionThe tagline Hear it, See it, Be it, is very effectivebecause it leaves one wondering what that statementmeans which recent in a person researching to findout.For the one’s who know what it means it will justreiterate what they can do with the company. Thetagline is fun and positive. It gives hope in every wordstated by saying you can do it because thats whatHear it, See it, Be it, means to the average eye.