Link here: http://bdconf.com/2013/san-diego/schedule#bbinto Follow-up: http://bit.ly/bdconf-perf-macrocosm With over 5 million pages, CBC.ca is one of Canada's largest web properties. As the national Canadian broadcaster, in an ever changing world of news, CBC's multi-platform development is focused on delivering content to millions of Canadians daily on any platform they choose - at any time and any place they want. CBC's decision to go hybrid has helped facilitate fast turn-around times in mobile development and multi-platform delivery. This session will discuss the challenges and best practices regarding our hybrid app development and the integration of multiple content management systems with several content areas. The importance of focusing on performance during design and development, and placing great emphasize on setting performance budgets will also be discussed during this session. Performance optimization and automation are key components for delivering fast web app experiences, therefore, developing web apps without embracing performance, will not get you anywhere. Key learning objectives of this session, include: a better understanding of what to look out for when delivering content to your audience, no matter what platform or device they choose, as well as why you should enforce performance as part of your product, design and development life cycle.