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The anatomy of a perfect email slideshare

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Surprising statistics on how email performs, and does not perform, as a marketing communication channel. This slide share highlights not only the volume of emails we receive, but the necessary components of a perfect email.

Published in: Marketing
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The anatomy of a perfect email slideshare

  1. THE ANATOMY of a perfect email
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  4. The average oce worker receives around 80 EMAILS A DAY 92% of people consider email to be a valuable communication and collaboration tool
  5. The biggest email pet peeves: 25% 19% Too many Reply Alls Vague or confusing emails 12% 8% Emails that are too long Terrible grammar 64% of people report having either sent or received an email that resulted in unintended anger or confusion
  6. The anatomy of an email From name Subject line Pre-header Navigation bar Index Email body Oer Hero shot and images Call to action From address CC BCC 35% of email recipients open emails based on the subject line alone 22.3% open-rate increase with personalized subject lines Includes links to important parts of the sender’s website Social media links A quick explanation of items in the newsletter Footer These are pictures that help to grab interest. Be aware that not all email clients automatically show pictures, so be sure that the message stands on its own without images 43% of email recipients click the Spam button based on the email’s “From” name or email address 44% of email recipients made at least one purchase over the course of a year based on a promotional email Emails with social media links have a 158% higher click-through rate
  7. The number of email accounts around the world in 2013 was 3.9 BILLION By 2017, that number is expected to rise to 4.9 BILLION 48% of emails are opened on mobile devices Email marketing has an ROI of 4,300%
  8. Brought to you by: http://www.emailmonday.com/the-anatomy-of-an-eective-email-marketing-message http://www.prnewswire.com/news-releases/sendmail-cpp-survey-64-cite-email-as-source-of-workplace-confusion-resentment-211802791.html https://www.cpp.com/images1/mbti_sendmail_infographic.jpg http://www.mindtools.com/CommSkll/EmailCommunication.htm http://www.convinceandconvert.com/convince-convert/15-email-statistics-that-are-shaping-the-future/ http://www.radicati.com/wp/wp-content/uploads/2013/04/Email-Statistics-Report-2013-2017-Executive-Summary.pdf http://blogs.salesforce.com/company/2013/07/email-marketing-stats.html http://blog.hubspot.com/marketing/email-marketing-stats-list http://blog.getvero.com/email-marketing-statistics/

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