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Linked In & You Presentation


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Already using LinkedIn? Here are tips to help you be more effective and efficient.

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Linked In & You Presentation

  1. 1. LinkedIn & YouMaximize LinkedIn for Professional Networking and Job Searching<br />Bridget Barzman, Career Consultant<br />2010<br />
  2. 2. Social Media<br /> Revolution Video<br /><br /><br />
  3. 3. Agenda<br />Why LinkedIn?<br />Personal branding<br />Build & promote a powerful profile<br />Grow & contact your Network<br />Recommendations <br />Findjobs<br />
  4. 4. Why LinkedIn?<br />To build a network of professional contacts <br />To be more productive<br />To be more efficient<br />To find opportunities in the hidden job market<br /><br />
  5. 5. And… <br />To promote your “personal brand”<br />
  6. 6. Define “Personal Brand”<br />“The creation of an asset that pertains to a particular person or individual…leading to an indelible impression that is uniquely distinguishable.”<br />-Wikipedia, 2010<br />
  7. 7. Personal Branding<br />Your commercial:<br />Value proposition: What do you stand for?<br />Differentiation: What makes you stand out?<br />Marketability: What makes you compelling?<br />
  8. 8. Build a Powerful Profile<br />“Elevator pitch” summary<br />Accomplishments<br />Creativity<br />Relevant search terms for recruiters and contacts<br /> handout <br />
  9. 9. Powerful Profile<br />
  10. 10. Promote Your Profile<br />“Vanity” URL – Resumes & business cards<br />“Button” - Social networking sites, blogs, online resumes<br />Email signatures<br />
  11. 11. Grow Your Network<br />Advanced search<br />LIONs<br />Groups<br />
  12. 12. Advanced search<br />
  13. 13. LIONs: LinkedIn Open Networkers<br />
  14. 14. Groups<br />Join up to 50 groups<br />Contribute to discussions<br />Meet other group members<br />
  15. 15. Status Updates to Your Network<br />What are you doing now? <br />Stay visible!<br />Updates<br />
  16. 16. Recommendations<br />Add credibility<br />Try for one recommendation from each past “job”<br />10% Contacts = # Recommendations<br />
  17. 17. Search for jobs<br />Jobs<br />Tab <br />Group<br />Job Boards<br />handout<br />
  18. 18. Questions?<br />