Filipinos are the 2nd largest
Asian group in the US
Nearly half a million are in the
San Francisco, California area
"Ground zero of the Baybayin renaissance began in the San
Francisco Bay Area in the early 1990s"
- Ray Haguisan
The 90s Fil-Am Baybayin movement aligned with technology
advancements that allowed their voices to be heard outside the
There were Filams in the national spotlight that increased their
pride. It was perfect timing.
Maganda Magazine 1995
DJ Lapu Lapu
Because there are no standards, it can be confusing when trying to
write, read or learn it. !
How do we support the spelling of foreign words?!
Who’s qualiﬁed to propose these standards? Is it the actual
practitioners? Academia? Do we even entertain non-Filipinos?!
Do we have 2 versions of our writing system?!
Who will teach it to the students? !
Who will teach the teachers? !
Who will create the material?
Philippine Born vs Diaspora
There are some Filipinos living in the Philippines that simply don’t like FilAms, Fil-Cans, non-Filipino, etc. The feeling is that they are not “true”
Filipinos” because of language, culture and geographical location.
How much will it cost to change signs, systems, create books, train…
Lack of quantiﬁable data
“You can’t manage what you can’t measure” - Peter Drucker, Management