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Final Concept
TEAM WIP
Barbora Batokova
Lauren Chapman
Jeanette Leagh
Marcus Perez Cervantes




Service Meets Social   Graduate Design Studio II   Spring 2010   Barbora Batokova   Lauren Chapman   Jeanette Leagh   Marcus Perez Cervantes School of Design   Carnegie Mellon University
MARKET




K-8 Education



Service Meets Social   Graduate Design Studio II   Spring 2010   Barbora Batokova   Lauren Chapman   Jeanette Leagh   Marcus Perez Cervantes School of Design   Carnegie Mellon University
DIRECTION




Traditional instructional methods in K-8 education are
not preparing children to solve today’s and tomorrow’s
complex problems.




Service Meets Social   Graduate Design Studio II   Spring 2010   Barbora Batokova   Lauren Chapman   Jeanette Leagh   Marcus Perez Cervantes School of Design   Carnegie Mellon University
DIRECTION




Because classroom learning is focused on short term
retention as measured by standardized tests, students
are not taught to collaborate and apply knowledge and
skills to complex problems.




Service Meets Social   Graduate Design Studio II   Spring 2010   Barbora Batokova   Lauren Chapman   Jeanette Leagh   Marcus Perez Cervantes School of Design   Carnegie Mellon University
DIRECTION




As an instructional method, PBL addresses these
needs and leads to sustained long-term transferable
knowledge and skill development needed to solve
complex problems.




Service Meets Social   Graduate Design Studio II   Spring 2010   Barbora Batokova   Lauren Chapman   Jeanette Leagh   Marcus Perez Cervantes School of Design   Carnegie Mellon University
PBL VS. TRADITIONAL INSTRUCTION


                                                                                                                         PBL                          Traditional
    Sustains motivation                                                                                                       •
    Promotes student interest in subject                                                                                      •
    Leads to short term knowledge                                                                                                                                    •
    Leads to long term transferable knowledge                                                                                 •
    Engages students with real world problems                                                                                 •
    Teaches problem solving                                                                                                   •
    Teaches collaboration                                                                                                     •
    Improves verbal skills                                                                                                    •
    Promotes confidence in learning                                                                                           •
               Sources: Interdisciplinary Journal of Problem-Based Learning, Research in Science Education Journal & The Buck Institute for Education




Service Meets Social   Graduate Design Studio II   Spring 2010   Barbora Batokova   Lauren Chapman   Jeanette Leagh   Marcus Perez Cervantes School of Design   Carnegie Mellon University
SCHAEFFER ELEMENTARY




•   365 students
•   high poverty school (93% poverty rate)
•   survival is at the forefront of existence for most
•   no focus on getting homework done
•   kids don’t relate what they learn to real life




Service Meets Social   Graduate Design Studio II   Spring 2010   Barbora Batokova   Lauren Chapman   Jeanette Leagh   Marcus Perez Cervantes School of Design   Carnegie Mellon University
SCHAEFFER ELEMENTARY




“ They don’t even know how to
     count money or tell time.”

 Service Meets Social   Graduate Design Studio II   Spring 2010   Barbora Batokova   Lauren Chapman   Jeanette Leagh   Marcus Perez Cervantes School of Design   Carnegie Mellon University
SCHAEFFER ELEMENTARY




“ PSSA doesn’t tailor to student needs.
   It’s absolutely criminal. ”



  Service Meets Social   Graduate Design Studio II   Spring 2010   Barbora Batokova   Lauren Chapman   Jeanette Leagh   Marcus Perez Cervantes School of Design   Carnegie Mellon University
CITIZEN SCHOOLS




A non-profit offering PBL after-school program through
partnerships with middle schools to extend the learning
day for low-income students.




Service Meets Social   Graduate Design Studio II   Spring 2010   Barbora Batokova   Lauren Chapman   Jeanette Leagh   Marcus Perez Cervantes School of Design   Carnegie Mellon University
CITIZEN SCHOOLS




• reintroduces fun to learning
• supports students with behavioral challenges and
  different learning styles
• better follow-through on daytime lessons
• adult role models contribute to academic achievement
  and personal growth
• 17% higher graduation rate




Service Meets Social   Graduate Design Studio II   Spring 2010   Barbora Batokova   Lauren Chapman   Jeanette Leagh   Marcus Perez Cervantes School of Design   Carnegie Mellon University
GENERATIVE RESEARCH




•   2 collage sessions
•   current + ideal school system; ideal online community
•   confirmed previously identified needs
•   provided guidance for final concept development
•   additional session scheduled for March 25




Service Meets Social   Graduate Design Studio II   Spring 2010   Barbora Batokova   Lauren Chapman   Jeanette Leagh   Marcus Perez Cervantes School of Design   Carnegie Mellon University
NEEDS TO BE ADDRESSED




• Awareness
• Credibility
• Time




Service Meets Social   Graduate Design Studio II   Spring 2010   Barbora Batokova   Lauren Chapman   Jeanette Leagh   Marcus Perez Cervantes School of Design   Carnegie Mellon University
FINAL CONCEPT: RASING HANDS




Raising Hands is an online community helping raise
awareness of PBL, increase its credibility as an instruc-
tional method and enable teachers to effectively design
and share PBL projects.




Service Meets Social   Graduate Design Studio II   Spring 2010   Barbora Batokova   Lauren Chapman   Jeanette Leagh   Marcus Perez Cervantes School of Design   Carnegie Mellon University
FINAL CONCEPT: RAISING HANDS




Raising Hands connects professionals to PBL projects to
bring real world experiences to the classroom. Finally,
it allows students to showcase their work and learning.




Service Meets Social   Graduate Design Studio II   Spring 2010   Barbora Batokova   Lauren Chapman   Jeanette Leagh   Marcus Perez Cervantes School of Design   Carnegie Mellon University
FINAL CONCEPT: RAISING HANDS




Service Meets Social   Graduate Design Studio II   Spring 2010   Barbora Batokova   Lauren Chapman   Jeanette Leagh   Marcus Perez Cervantes School of Design   Carnegie Mellon University
EXAMPLE SCENARIO




                                                                                                                                                                           Welcome to the
                                                                                                                                                                           Welcome to
                                                                                                                                                                           PBL community
                                                                                                                                                                           Rasing Hands!

                                                                                                                                                                              Check it out! 




- She goes online to check a resource center often used by  - She links to site through online banner on the storehouse website
low-income schools (like the one she teaches at) called 
Storehouse for Teachers
           A teacher goes online to check Storehouse for Teachers, a resource
           center often used by low-income schools.
           She links to Raising Hands through an online banner.

           Service Meets Social   Graduate Design Studio II   Spring 2010   Barbora Batokova   Lauren Chapman   Jeanette Leagh   Marcus Perez Cervantes School of Design   Carnegie Mellon University
EXAMPLE SCENARIO




                    Welcome to the PBL community
                                                                                                                                  She comes across PBL
                                                                                     sponsored by...

                     Search                                                               Sign in
                                                                                                                                  teacher testimonials.
                      PBL Projects                 What is PBL?                    About Us
                                                                     Julia’s Testimonial 
                                                                                                                                  She decides to find out
                                                                    (5th grade teacher)
                                                                                                                                  more about PBL.




e comes across PBL teacher testimonials on the website and decides to find out more about PBL



             Service Meets Social   Graduate Design Studio II   Spring 2010   Barbora Batokova      Lauren Chapman   Jeanette Leagh   Marcus Perez Cervantes School of Design   Carnegie Mellon University
EXAMPLE SCENARIO




      Welcome to the PBL community                                      sponsored by...
                                                                                                                     She learns about what
         Search 
                                                                                                                     PBL is and how it works.
                                                                             Sign in



        PBL Projects                  What is PBL?                    About Us

                                                      Why does PBL work?
                                       lorem




- She learns about what PBL is and how it works



Service Meets Social   Graduate Design Studio II   Spring 2010   Barbora Batokova      Lauren Chapman   Jeanette Leagh   Marcus Perez Cervantes School of Design   Carnegie Mellon University
EXAMPLE SCENARIO




      Welcome to the PBL community                                      sponsored by...
                                                                                                                     She searches the PBL
         Search 
                                                                                                                     project database.
                                                                             Sign in



        PBL Projects                  What is PBL?                    About Us


                Find by Topic                           Recent Projects


               Find by Subject                           Most Common


                Create Project                            Share Project




             - She searches the PBL database




Service Meets Social   Graduate Design Studio II   Spring 2010   Barbora Batokova      Lauren Chapman   Jeanette Leagh   Marcus Perez Cervantes School of Design   Carnegie Mellon University
EXAMPLE SCENARIO




                                                          2
                                                     1           3
                                                    6            4
                                                          5




                                                                                                                She downloads PBL project




    - She inputs her class data and finds a short 
    project to do in her class to teach probability
She inputs her class data and finds
 - She wants more engaging way to teach lessons                                                      a short project to do in her
class to teach probability.
She is happy she can teach in a more engaging way.


Service Meets Social   Graduate Design Studio II   Spring 2010   Barbora Batokova   Lauren Chapman   Jeanette Leagh   Marcus Perez Cervantes School of Design   Carnegie Mellon University
RAISING HANDS MEETS SERVICE




•   introduces and spreads PBL
•   gives credibility to methods by sharing research
•   saves time on project design and planning
•   helps connect learning to complex problems
•   helps sustain student interest in subject




Service Meets Social   Graduate Design Studio II   Spring 2010   Barbora Batokova   Lauren Chapman   Jeanette Leagh   Marcus Perez Cervantes School of Design   Carnegie Mellon University
RAISING HANDS MEETS SOCIAL




•   enables sharing of student work and PBL resources
•   connects teachers for collaboration and feedback
•   encourages student input into project design
•   nurtures community ties
•   helps connect students with role models




Service Meets Social   Graduate Design Studio II   Spring 2010   Barbora Batokova   Lauren Chapman   Jeanette Leagh   Marcus Perez Cervantes School of Design   Carnegie Mellon University
SERVICE PROVIDERS


   Service Provider                                  Service Model                             Sustaining Model                                           Motivation
   Microsoft +                                       Paid Online                               • Start up money from Microsoft                            • Philanthropy
                                                                                                 Education Learning Initiative and                        • Good PR
   Buck Institute                                    Subscription                                Buck Institute Partners
                                                                                                                                                          • Better future
                                                                                               • Revenue comes from yearly subscrip-                        workforce
                                                                                                 tions from schools
                                                                                                                                                          • Makes economy
                                                                                               • Advertising from publishers, school                        more competitive
                                                                                                 supplies and educational services


   University +                                                                                • Start up money from educational                          • Sharing of info
                                                                                                 research grants and district money                         and research
   School District Board                             Free Membership                           • Revenue from advertising and                             • Good PR
                                                                                                 continuing support from the district                     • University involve-
                                                                                                                                                            ment w/ community
                                                                                                                                                          • Mission fulfilment



   Book Publisher                                    Paid Online                               • Start up money from publisher                            • Promotional tool to
                                                                                                 and investors                                              sell more books
                                                     Subscription                              • Revenue from yearly subscriptions                        • Online presence
                                                                                                                                                          • New service to
                                                                                                                                                            generate revenue




Service Meets Social   Graduate Design Studio II   Spring 2010   Barbora Batokova   Lauren Chapman   Jeanette Leagh   Marcus Perez Cervantes School of Design   Carnegie Mellon University
SOURCES




SITE VISITS                                                                                    INSTITUTIONS
Schaeffer Elementary School, Pittsburgh, PA                                                    Buck Institute for Education
Citizen Schools, New York City, NY                                                             Edutopia, The George Lucas Educational Foundation
The Cyert Center for Early Education, Pittsburgh, PA                                           Partnership for 21st Century Skills
                                                                                               PBL Co-Laboratory
PEOPLE                                                                                         Design Ignites Change
Tim Best, Matrix Learning                                                                      SRI International
Melissa, Spanish Teacher, Southern California H.S.                                             North American Reggio Emilia Alliance
Sharon Schneider, Special Ed Teacher, Schaeffer Elementary
Cynthia Zurchin, Principal, Schaeffer Elementary                                               JOURNALS & PUBLICATIONS
Gail Sirota, Director of Engagement, Citizen Schools                                           Research in Science Education Journal
Judith Abrams, Program Director, Cyert                                                         Interdisciplinary Journal of Problem-Based Learning
Renata Prochazkova, Director, Vacation with English                                            Education Week
Kevin, 3rd grade student                                                                       PBL Starter Kit
Karen, mother of 3rd grade student                                                             The Xplanation
Nick, Music Teacher, Grandview Elementary                                                      Newsweek


IMAGE CREDITS                Team WIP Citizen Schools                     www.flickr.com             stock.xchng




Service Meets Social   Graduate Design Studio II   Spring 2010   Barbora Batokova   Lauren Chapman   Jeanette Leagh   Marcus Perez Cervantes School of Design   Carnegie Mellon University

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Final Concept Presentation

  • 1. Final Concept TEAM WIP Barbora Batokova Lauren Chapman Jeanette Leagh Marcus Perez Cervantes Service Meets Social Graduate Design Studio II Spring 2010 Barbora Batokova Lauren Chapman Jeanette Leagh Marcus Perez Cervantes School of Design Carnegie Mellon University
  • 2. MARKET K-8 Education Service Meets Social Graduate Design Studio II Spring 2010 Barbora Batokova Lauren Chapman Jeanette Leagh Marcus Perez Cervantes School of Design Carnegie Mellon University
  • 3. DIRECTION Traditional instructional methods in K-8 education are not preparing children to solve today’s and tomorrow’s complex problems. Service Meets Social Graduate Design Studio II Spring 2010 Barbora Batokova Lauren Chapman Jeanette Leagh Marcus Perez Cervantes School of Design Carnegie Mellon University
  • 4. DIRECTION Because classroom learning is focused on short term retention as measured by standardized tests, students are not taught to collaborate and apply knowledge and skills to complex problems. Service Meets Social Graduate Design Studio II Spring 2010 Barbora Batokova Lauren Chapman Jeanette Leagh Marcus Perez Cervantes School of Design Carnegie Mellon University
  • 5. DIRECTION As an instructional method, PBL addresses these needs and leads to sustained long-term transferable knowledge and skill development needed to solve complex problems. Service Meets Social Graduate Design Studio II Spring 2010 Barbora Batokova Lauren Chapman Jeanette Leagh Marcus Perez Cervantes School of Design Carnegie Mellon University
  • 6. PBL VS. TRADITIONAL INSTRUCTION PBL Traditional Sustains motivation • Promotes student interest in subject • Leads to short term knowledge • Leads to long term transferable knowledge • Engages students with real world problems • Teaches problem solving • Teaches collaboration • Improves verbal skills • Promotes confidence in learning • Sources: Interdisciplinary Journal of Problem-Based Learning, Research in Science Education Journal & The Buck Institute for Education Service Meets Social Graduate Design Studio II Spring 2010 Barbora Batokova Lauren Chapman Jeanette Leagh Marcus Perez Cervantes School of Design Carnegie Mellon University
  • 7. SCHAEFFER ELEMENTARY • 365 students • high poverty school (93% poverty rate) • survival is at the forefront of existence for most • no focus on getting homework done • kids don’t relate what they learn to real life Service Meets Social Graduate Design Studio II Spring 2010 Barbora Batokova Lauren Chapman Jeanette Leagh Marcus Perez Cervantes School of Design Carnegie Mellon University
  • 8. SCHAEFFER ELEMENTARY “ They don’t even know how to count money or tell time.” Service Meets Social Graduate Design Studio II Spring 2010 Barbora Batokova Lauren Chapman Jeanette Leagh Marcus Perez Cervantes School of Design Carnegie Mellon University
  • 9. SCHAEFFER ELEMENTARY “ PSSA doesn’t tailor to student needs. It’s absolutely criminal. ” Service Meets Social Graduate Design Studio II Spring 2010 Barbora Batokova Lauren Chapman Jeanette Leagh Marcus Perez Cervantes School of Design Carnegie Mellon University
  • 10. CITIZEN SCHOOLS A non-profit offering PBL after-school program through partnerships with middle schools to extend the learning day for low-income students. Service Meets Social Graduate Design Studio II Spring 2010 Barbora Batokova Lauren Chapman Jeanette Leagh Marcus Perez Cervantes School of Design Carnegie Mellon University
  • 11. CITIZEN SCHOOLS • reintroduces fun to learning • supports students with behavioral challenges and different learning styles • better follow-through on daytime lessons • adult role models contribute to academic achievement and personal growth • 17% higher graduation rate Service Meets Social Graduate Design Studio II Spring 2010 Barbora Batokova Lauren Chapman Jeanette Leagh Marcus Perez Cervantes School of Design Carnegie Mellon University
  • 12. GENERATIVE RESEARCH • 2 collage sessions • current + ideal school system; ideal online community • confirmed previously identified needs • provided guidance for final concept development • additional session scheduled for March 25 Service Meets Social Graduate Design Studio II Spring 2010 Barbora Batokova Lauren Chapman Jeanette Leagh Marcus Perez Cervantes School of Design Carnegie Mellon University
  • 13. NEEDS TO BE ADDRESSED • Awareness • Credibility • Time Service Meets Social Graduate Design Studio II Spring 2010 Barbora Batokova Lauren Chapman Jeanette Leagh Marcus Perez Cervantes School of Design Carnegie Mellon University
  • 14. FINAL CONCEPT: RASING HANDS Raising Hands is an online community helping raise awareness of PBL, increase its credibility as an instruc- tional method and enable teachers to effectively design and share PBL projects. Service Meets Social Graduate Design Studio II Spring 2010 Barbora Batokova Lauren Chapman Jeanette Leagh Marcus Perez Cervantes School of Design Carnegie Mellon University
  • 15. FINAL CONCEPT: RAISING HANDS Raising Hands connects professionals to PBL projects to bring real world experiences to the classroom. Finally, it allows students to showcase their work and learning. Service Meets Social Graduate Design Studio II Spring 2010 Barbora Batokova Lauren Chapman Jeanette Leagh Marcus Perez Cervantes School of Design Carnegie Mellon University
  • 16. FINAL CONCEPT: RAISING HANDS Service Meets Social Graduate Design Studio II Spring 2010 Barbora Batokova Lauren Chapman Jeanette Leagh Marcus Perez Cervantes School of Design Carnegie Mellon University
  • 17. EXAMPLE SCENARIO Welcome to the Welcome to PBL community Rasing Hands! Check it out!  - She goes online to check a resource center often used by  - She links to site through online banner on the storehouse website low-income schools (like the one she teaches at) called  Storehouse for Teachers A teacher goes online to check Storehouse for Teachers, a resource center often used by low-income schools. She links to Raising Hands through an online banner. Service Meets Social Graduate Design Studio II Spring 2010 Barbora Batokova Lauren Chapman Jeanette Leagh Marcus Perez Cervantes School of Design Carnegie Mellon University
  • 18. EXAMPLE SCENARIO Welcome to the PBL community She comes across PBL sponsored by... Search  Sign in teacher testimonials. PBL Projects What is PBL? About Us Julia’s Testimonial  She decides to find out (5th grade teacher) more about PBL. e comes across PBL teacher testimonials on the website and decides to find out more about PBL Service Meets Social Graduate Design Studio II Spring 2010 Barbora Batokova Lauren Chapman Jeanette Leagh Marcus Perez Cervantes School of Design Carnegie Mellon University
  • 19. EXAMPLE SCENARIO Welcome to the PBL community sponsored by... She learns about what Search  PBL is and how it works. Sign in PBL Projects What is PBL? About Us Why does PBL work? lorem - She learns about what PBL is and how it works Service Meets Social Graduate Design Studio II Spring 2010 Barbora Batokova Lauren Chapman Jeanette Leagh Marcus Perez Cervantes School of Design Carnegie Mellon University
  • 20. EXAMPLE SCENARIO Welcome to the PBL community sponsored by... She searches the PBL Search  project database. Sign in PBL Projects What is PBL? About Us Find by Topic Recent Projects Find by Subject Most Common Create Project Share Project - She searches the PBL database Service Meets Social Graduate Design Studio II Spring 2010 Barbora Batokova Lauren Chapman Jeanette Leagh Marcus Perez Cervantes School of Design Carnegie Mellon University
  • 21. EXAMPLE SCENARIO 2 1 3 6 4 5 She downloads PBL project - She inputs her class data and finds a short  project to do in her class to teach probability She inputs her class data and finds - She wants more engaging way to teach lessons a short project to do in her class to teach probability. She is happy she can teach in a more engaging way. Service Meets Social Graduate Design Studio II Spring 2010 Barbora Batokova Lauren Chapman Jeanette Leagh Marcus Perez Cervantes School of Design Carnegie Mellon University
  • 22. RAISING HANDS MEETS SERVICE • introduces and spreads PBL • gives credibility to methods by sharing research • saves time on project design and planning • helps connect learning to complex problems • helps sustain student interest in subject Service Meets Social Graduate Design Studio II Spring 2010 Barbora Batokova Lauren Chapman Jeanette Leagh Marcus Perez Cervantes School of Design Carnegie Mellon University
  • 23. RAISING HANDS MEETS SOCIAL • enables sharing of student work and PBL resources • connects teachers for collaboration and feedback • encourages student input into project design • nurtures community ties • helps connect students with role models Service Meets Social Graduate Design Studio II Spring 2010 Barbora Batokova Lauren Chapman Jeanette Leagh Marcus Perez Cervantes School of Design Carnegie Mellon University
  • 24. SERVICE PROVIDERS Service Provider Service Model Sustaining Model Motivation Microsoft + Paid Online • Start up money from Microsoft • Philanthropy Education Learning Initiative and • Good PR Buck Institute Subscription Buck Institute Partners • Better future • Revenue comes from yearly subscrip- workforce tions from schools • Makes economy • Advertising from publishers, school more competitive supplies and educational services University + • Start up money from educational • Sharing of info research grants and district money and research School District Board Free Membership • Revenue from advertising and • Good PR continuing support from the district • University involve- ment w/ community • Mission fulfilment Book Publisher Paid Online • Start up money from publisher • Promotional tool to and investors sell more books Subscription • Revenue from yearly subscriptions • Online presence • New service to generate revenue Service Meets Social Graduate Design Studio II Spring 2010 Barbora Batokova Lauren Chapman Jeanette Leagh Marcus Perez Cervantes School of Design Carnegie Mellon University
  • 25. SOURCES SITE VISITS INSTITUTIONS Schaeffer Elementary School, Pittsburgh, PA Buck Institute for Education Citizen Schools, New York City, NY Edutopia, The George Lucas Educational Foundation The Cyert Center for Early Education, Pittsburgh, PA Partnership for 21st Century Skills PBL Co-Laboratory PEOPLE Design Ignites Change Tim Best, Matrix Learning SRI International Melissa, Spanish Teacher, Southern California H.S. North American Reggio Emilia Alliance Sharon Schneider, Special Ed Teacher, Schaeffer Elementary Cynthia Zurchin, Principal, Schaeffer Elementary JOURNALS & PUBLICATIONS Gail Sirota, Director of Engagement, Citizen Schools Research in Science Education Journal Judith Abrams, Program Director, Cyert Interdisciplinary Journal of Problem-Based Learning Renata Prochazkova, Director, Vacation with English Education Week Kevin, 3rd grade student PBL Starter Kit Karen, mother of 3rd grade student The Xplanation Nick, Music Teacher, Grandview Elementary Newsweek IMAGE CREDITS Team WIP Citizen Schools www.flickr.com stock.xchng Service Meets Social Graduate Design Studio II Spring 2010 Barbora Batokova Lauren Chapman Jeanette Leagh Marcus Perez Cervantes School of Design Carnegie Mellon University