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Giovanni_Digital marketing plan

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Giovanni_Digital marketing plan

  1. 1. Bui Anh Tho
  2. 2.  Products: Italian Men’s fashion  Positioning: Luxury  Customer: Wealthy & fashion men and women
  3. 3. Too little information and pictures on the internet (keyword: Thời trang Giovanni, Giovanni, Giovanni fashion…) Media channel is not diverse Communication messages is not clear
  4. 4.  Become the fashion for gentlemen online environment  Help Vietnamese wealthy men become gentleman  Own Fashion media channels fashion for wealthy men
  5. 5. Giovanni – Be a Gentleman
  6. 6.  Rich men  Age: 30-60 years old  Income: $1500 or more  Status: single or married  Characteristic:  Gentleman or who want to become gentleman  Have class fashion sense  Want to polish themselves  Know or wish to connect with people in high class
  7. 7.  Lady  Age: 30-50 years old  Income: $1500 or more  Status: married  Characteristic:  Wish a name for husband  Be interested in fashion
  8. 8.  Social media  Facebook  Twitter  Google plus  Pinterest  Instagram  Youtube  Forum seeding  Email marketing  Promotion programs  Useful information  Website  Main website  Satellite site: Fashion blog (ex: wingman, mannup…)  Advertisement  Facebook ads  Google ads  Banner, editorial, advertorial  Cooperation: exchange banner, PR articles  Same target customers  Different products and service
  9. 9.  Brand fanpage: Giovanni Việt Nam  Update the latest information from the brand: new collections, events, promotion programs  Others fashion information  Satellite fanpage: Đẳng cấp Quý ông Việt, Quý ông Việt, Thời trang cho Quý ông  Build a luxury fashion channel on facebook  Share the way to become a gentleman, how to wear like a gentleman  Facebook advertisement  Audience:  Man – woman  Like or visit mannup, wingman, visit Giovanni website  Use Iphone 5S, Ipad 4, Ipad Air
  10. 10.  A sequence of video: How to become a gentleman?  Using perfume?  How to tie?  Dress formal?  Enjoy wine?  etc  A sequence of video:  Introduce Giovanni new collection,  Activities, event,…  New promotion programs  etc
  11. 11.  Forum: otofun, tathy,…  Goal: Educate customer  How to become a gentleman?  How to wear Giovanni like a gentleman?  Action:  Create some topic to make conversation between member of forum:  Cách phân biệt Giovanni thật và giả?  Cách thức mix đồ đối với suit?  Lời khuyên khi mặc suit?  Share Giovanni blog’ articles, Giovanni Youtube channel’s video
  12. 12.  Main website: Giovanni-Italy.com  Satellite sites: gentleman.vn, vietgentleman.vn  New fashion style  Italian fashion  How to wear like a gentleman  What is suit?  Etc
  13. 13.  Goal:  Keep contact with customers  Content  Introduce promotion programs  Give suggestion for dressing, drink… to become a gentleman

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