The document discusses how digital disruption is transforming companies and industries. It notes that connectivity and the power given to customers through mobile apps and social media are overturning traditional models. 94% of people now use mobile apps and browsers on their phones. The number of digital magazine readers has increased by 13.8% in recent years. The question for companies is no longer whether they will be disrupted, but when disruption will occur. Emerging technologies like artificial intelligence, augmented reality, the internet of things, beacons, and big data are encircled in a "wheel of disruption" driving this change. The document raises questions about how to integrate digital strategies like mobile apps, social media, and digital marketing into business areas like publishing