Social Media - The Good - The Bad - The Profitable

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I presented this workshop at the 2010 Business Opportunity Expo presented by the NY&NJ Minority Supplier Development Council, Inc.

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  • [twitter] Companies must remember Social Media is a conversation not an announcement [/twitter]
  • [twitter] 85% of Social Media users believe companies should talk with them not at them [/twitter]
  • [twitter] Before starting in Social Media develop the business Goals & Strategies document. Your blueprint for success. [/twitter
  • [twitter] More Sales is a Goal…Being on Twitter is a tactic. Know the difference [/twitter]
  • [twitter] Social Media is not free. There are costs related to time, people and equipment to engage in Social Media. [/twitter]
  • [twitter] Time is money and time spent on Social Media equates into dollars invested in Social Media strategies [/twitter]
  • [twitter] Personnel investment in Social Media strategies equates into dollars invested and personnel time diverted from other job duties. [/twitter]
  • [twitter] Success in Social Media my require a technology upgrade. Adding additional cost to your Social Media investment. [/twitter]
  • [twitter] Success in Social Media begins when you STOP planning campaigns and START planning conversations. [/twitter]
  • [twitter] Social Media can’t fix an ailing business or lousy products/services [/twitter]
  • [twitter] If you don’t have good Networking skills, Social Media can’t make you a Networking superstar. [/twitter]
  • [twitter] Razorfish study confirms that Twitter users follow brands for exclusive deals [/twitter]
  • [twitter] Be helpful and share good content to build an army of Twitter Brand Evangelists [/twitter]
  • [twitter] Use key search terms related to your industry to find relevant conversations [/twitter]
  • [twitter] Listen to the search conversations and respond with relevant current information not sale pitches [/twitter]
  • [twitter] Reach out to key discussions by offering assistance and solutions. Don’t jump on the complaining bandwagon [/twitter]
  • [twitter] Just because you have Social Media pages and websites it doesn’t guarantee you will have fans and followers [/twitter]
  • [twitter] Unlike “Field of Dreams” Building a Social Media presence does not guarantee success [/twitter]
  • [twitter] Use traditional and new media tactics to lead people to your social media pages [/twitter]
  • [twitter] Think out of the box when it comes to promoting your social media pages [/twitter]
  • [twitter] Give people a reason and offer to visit your social media pages [/twitter]
  • [twitter] Review & Measure your Social Media strategy & adjust where needed [/twitter]
  • Social Media - The Good - The Bad - The Profitable

    1. 1. ??????<br />=<br />Stephen Jackson; General Manager <br />RDZ Media Group, Inc. presents:<br />Pitfalls of Social MediaThe Good-The BadThe profitable<br />
    2. 2. What is Social Media?<br />
    3. 3. Social Media is:<br />Social media is comprised of three major activities: <br />Listening <br />Connecting<br />Publishing<br />
    4. 4. Who is Active on Social Media?<br />
    5. 5. Do You or Your Company have a Social Media Policy?<br />
    6. 6. Social Media History<br /><ul><li>Social Media is not a NEW phenomenon </li></li></ul><li>We used Social media tactics in chatroomsduring the early days of the Internet<br />Heyward Davenport; Regional Director Minority Business Development Agency speaking chatting in a African American Business Chatroom - 1996<br />
    7. 7. Smart Marketers held online<br /> conversations to attract new business <br />Terrie Williams; <br />Public Relations<br />Expert chatting with<br /> a group of business <br />Owners during an online <br />Book release party for <br />her 1st Book<br />“The Personal Touch”<br />1998<br />
    8. 8. Social Media users have been online for years waiting for Brands to have a dialogue with them.<br />
    9. 9. Social Media is a Conversation between PEOPLE!<br />
    10. 10. 85% of social media users believe that a company should go further than just having a presence on social sites and should also interact with its customers.<br />Cone, Business in Social Media Study, September 2008<br />
    11. 11. The Social Media Landscape<br />Today’s Social Media landscape is like the Wild West days of the Internet<br />
    12. 12. There are no Concise Rules<br />People and companies are writing <br />their own laws of Social Media conduct<br />
    13. 13. How do You Benefit From Social Media?<br />
    14. 14. BY PLANNING & EXECUTION<br />Establish Policy<br />Set your Social Media Policy<br />4<br />5<br />Measure the Results<br />Regular guage your Social Media activities to see what works and what doesn’t work.<br />Establish Goals<br />What do you want to achieve<br />2<br />3<br />1<br />Engage your Target Market<br />Start Communicating with your Audience<br />Define your Strategy<br />Decide What Social Media tools you will use.<br />
    15. 15. Why Do You Need a Social Media Policy?<br />Policies provide structure –for the organization and for your colleagues/employees.<br />Developing proactive solutions protects your organization from reactive actions.<br />
    16. 16. A good social media policy clearly outlines: <br />What the company will and will not do online.<br />What employees can and cannot do online.<br />What members of the public can and cannot do on company properties.<br />Protects your organization by setting boundaries around what is acceptable and what is unacceptable.<br />It empowers employees by letting them know what the limits are, so they can use <br />
    17. 17. DEFINE YOUR COMPANY’S<br />SOCIAL MEDIA STRATEGY.<br />
    18. 18. Goals vs. Tactics<br />Increasing Profits is a GOAL.<br />“I need to be on Twitter.”<br />is a TACTIC<br />
    19. 19. Social Media is NOT FREE!<br />
    20. 20. Time is a major cost to using social media<br />effectively for a marketing campaign.<br />
    21. 21. People is another cost of social media which has to be considered.<br />
    22. 22. Social media works beyond the computer. Which adds another cost to using Social Media<br />
    23. 23. STOP PLANNING “CAMPAIGNS”.<br />START PLANNING “CONVERSATIONS.<br />
    24. 24. SOCIAL MEDIA WON’T FIX A BAD PRODUCT/SERVICE.<br />
    25. 25. Social Media won’t fix POOR networking skills<br />
    26. 26. An earlier study, by Razorfish, found that exclusive deals and offers were the primary motivation of US Internet users following brands on Twitter. <br />
    27. 27. But I Just Want to Make More Sales<br />
    28. 28. Does Making More Sales Make Your Company Profitable?<br />
    29. 29. How Social Media Can Assist the Profitability of Your Business<br />
    30. 30. Public Relations<br />
    31. 31. Customer Service<br />
    32. 32. Loyalty Building<br />
    33. 33. Collaboration<br />
    34. 34. Networking<br />
    35. 35. Acquiring New Customers<br />
    36. 36. The Strategy<br />
    37. 37. Build an army of brand evangelists<br />
    38. 38. Search Key Terms Related to Your Industry<br />
    39. 39. Listen to the conversations<br />
    40. 40. Reach Out & Support<br />
    41. 41. How to Be Found on Social Media<br />
    42. 42. Building It Doesn’t Mean They Will Come<br />
    43. 43. Point Them To Your Pages<br />
    44. 44. Promote Social Media Through Traditional Media<br />
    45. 45. Give People A Reason to Visit<br />
    46. 46. Review, Measure the Strategy & Adjust Where Needed<br />
    47. 47. How Do You Feel About Social Media Now?<br />
    48. 48. Has This Presentation Assisted You with Understanding Social Media?<br />
    49. 49. Thank You For Your Time Today<br />Contact Me Online/Offline @:<br />Email: stephen.jackson@rdzmedia.com<br />Facebook http://facebook.com/RDZMedia<br />Twitter http://twitter.com/roaddoggz<br />Friendfeed http://friendfeed.com/roaddoggz<br />Phone: 646-530-8632 ext. 2<br />Blog: http://minoritybusinessmatters.net<br />Website: http://rdzmedia.com<br />

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