Getting Started in Mobile

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A brief overview of the benefits of using mobile communications and marketing to grow your business.

This presentation presents the growth and reach of the mobile market along with best practices of how to create a successful mobile campaign.

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Getting Started in Mobile

  1. 1.
  2. 2. Why Use Mobile?<br />TODAY:<br />3.6 BILLION<br />People around the world have a mobile phone<br />
  3. 3. Why Use Mobile?<br />Over 285 million Americans are mobile subscribers, about 91 percent of the total population.<br />Source: CTIA Semi-Annual Wireless Industry Survey<br />
  4. 4. 187 Billion Text messages sent monthly <br />in 2010 vs.9.8 Billion in 2005<br />
  5. 5. By 2014<br />Mobile will become the most common way of accessing the Internet.<br />Source: Nielsen - http://blog.nielsen.com/nielsenwire/consumer/smartphones-to-overtake-feature-phones-in-u-s-by-2011/<br />
  6. 6. What Do People Do On Mobile?<br />Besides text & talk<br />
  7. 7. 82% Research and Read news<br />65% Keep Entertained<br />45%Manage <br />and Plan<br />89% Stay Connected<br />
  8. 8. 68% Used an app<br />81% Browsed the Internet<br />77% Used a search engine<br />48% Watch videos<br />Source: The Mobile Movement Study, Google/Ipsos OTX MediaCT , Apr 2011<br />
  9. 9. How Do I Benefit from Mobile?<br />
  10. 10. Mobile Drives Traffic<br />79% of Americans use their phone for shopping related activities<br />Source: The Mobile Movement Study, Google/Ipsos OTX MediaCT , Apr 2011<br />
  11. 11. Mobile Drives Sales<br />74% Of American smartphone shoppers made a purchase as a result of using their smartphone.<br />Source: The Mobile Movement Study, Google/Ipsos OTX MediaCT , Apr 2011<br />
  12. 12. For Communications & Marketing<br />SMS is the most effective channel for marketers because of its simplicity, adoption (or) familiarity, and unbiased reach.<br />Virtually all phones are SMS capable, which means you can deliver you message to approximately 5 billion phones<br />Source: Emarketer Sept. 2010<br />
  13. 13. Bulk SMS is One-to-Many:<br />
  14. 14. Use Bulk SMS to:<br />Send out special promotions and sales alerts<br />
  15. 15. Send text alerts to students & faculty<br />
  16. 16. Text employees who are out in the field<br />
  17. 17. To Drive Sales<br />Mobile is Transforming Everyday Shopping Behavior<br />Mobile coupon redemption is 10x that of traditional coupons<br />Nearly one in five users ages 18 and older will redeem a mobile coupon, representing growth of 117.6%.<br />Source: Borrell Associates, April 2010<br />
  18. 18. Redemption rates for digital coupons are higher than those for paper coupons, falling somewhere between 5% and 20%.<br />
  19. 19. Other Mobile Tools to Engage Consumers<br />
  20. 20. Mobile Polls/Voting<br />
  21. 21. Mobile Text-To-Screen<br />
  22. 22. Mobile Text Reminders<br />
  23. 23. Mobile eCards<br />
  24. 24. QR Codes<br />
  25. 25. Best Practices for Mobile Marketing<br />
  26. 26. Design for Mobile<br />WRONG for Mobile!<br />
  27. 27. RIGHT for Mobile <br />Design for scrolling thumbs, not a wandering mouse<br />
  28. 28. Let Users Opt in & Opt out<br />
  29. 29. Get found via mobile search because consumers regularly use their phones to find and act on information.<br />
  30. 30. Combine Mobile Tools in Your Marketing campaign<br />
  31. 31. Make Your Mobile Campaign:<br />RELEVANT<br />INFORMATIVE<br />FUN<br />
  32. 32. Ready to Get Started in MobileMarketing & Communications?<br />Contact us for a FREE TRIAL of our <br />Mobile Communication Platform<br />http://mobile.rdzmedia.com<br />Email: stephen.jackson@rdzmedia.com<br />Phone: 646.530.8632 ext 2<br />http://facebook.com/RDZMedia<br /> http://www.linkedin.com/in/rdzmedia<br />http://twitter.com/roaddoggz<br />http://www.youtube.com/user/RDDZprod <br />

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