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Van WordPress
tot Blockchain
De Toekomst is
100% Open Source
WordCamp Rotterdam April 12th
Sebastiaan van der Lans @delans
3 Steps for World Domination with
Open Source Software and Communities
- Step 0: State of the World
- Step 1: Democratize ...
25 jaar Internet:
Perfecte organisatie,
gebruiksvriendelijk verpakt.
- Met Google vinden we informatie,
- Facebook en Link...
State of the Internet Today
5 Challenges to Fix ASAP
1. Data - mis usage (by purpose) and leaks (not by purpose)
2. Spread...
What if we would be living
in a world without
WordPress?
If, for example, Adobe had
the CMS market?
DRAFT
3 Steps for World Domination with
Open Source Software and Communities
- Step 0: State of the World
- Step 1: Democratize ...
Democratize
Publishing
Chapter 1: WordPress,
Open Source Market Leader
Chapter 2: Democratize Finance
Chapter 3: Democrati...
YouTube Demonetization
March 2017, YouTube: “Put in place changes that
would give brands more control over where their ads...
I have to TRUST …
- … YouTube, in not deleting my bread and
butter (for thousands of people it is, and
on Patreon the same...
I have to TRUST …
- … YouTube, in not deleting my bread and
butter (for thousands of people it is, and
on Patreon the same...
WordPress is a Text Book
Example of …
Community > Corporate
WordPress Mass Adoption
The First Open Source CMS
with WYSIWYG.
WordPress Mass Adoption:
UX first, Costs second.
Value
Extractors
Value
Creators
WordPress
Code
Commits / ReleasesWordPress
Stakeholders &
Benefits
WordPress devs.:
- Cred...
Centralization versus Decentralization
Centralization versus Decentralization
Corporate Structure Community
Closed Source Open Source
Centralization Decentraliza...
To democratize: ~
“Power to the people.”
“I want this, and, I can do it.”
Community > Corporate
The WordPress Ecosystem
Matt Mullenweg
Januari 2018
“For every $1 Automattic
makes, the WordPress
ecosystem makes $20-21”
...
The WordPress Ecosystem
Matt Mullenweg
Januari 2018
“For every $1 Facebook
makes, Facebook
makes $.99”
Source
Open Source Code +
Community = Market Leader
Community vs. Corporates
Democratize
Finance
Chapter 2: Bitcoin & ICO’s,
Open Source Blockchains
DRAFT
Chapter 1: Democratize Publishing
Chapter 3:...
1999
Source
The problems with
Finance
Inclusivity - 1.8B unbanked
The possibility to invest - accreditation, housing
Distribution of W...
Source
Venezuela Hyperinflation.
3.5%. Per DAY!
€ 1000 Today,
€ 779 after 7 days,
€ 343 after 30 days,
€ 0,01 at the end of the y...
How can Open Source
Code & Community fix
Hyperinflation?
Separation of state and money …
DRAFT
How do
Bitcoin
and
Block-
chain
Work?
Source
Value
Extractors
Value
Creators
Open Source
Bitcoin
Code
TokenDecentralized
Autonomous
Community
Bitcoin Miners:
- Secure ...
The Blockchain Era
- Basically the internet is fundamentally
insecure by design.
- Off course we have SSL, but if we want
...
Example
Smart Contract
Crowdfunding
ICO
Project
Idea
Retail
Investor
Crowdfunding
/ ICO Smart
Contract
Payment, e.g. Ethereum, EOS, BTCThe ICO
Smart Contract
Sour...
First time in history able to
exchange value,
peer-to-peer.
Zonder tussenpersonen.
En programmeerbaar.
DRAFT
Code + Community =
Democratized Finance
Community vs. Corporates
Bitcoin as fastest growing bank.
ICO’s for Crowd Funding
...
Democratize
Business (a.k.a. Everything Else)
Chapter 3: Era of the
Decentralized Autonomous
Community / Organization
DRAF...
The Problem with
Facebook, and Uber ...
Central
Server Value
Extractors
Profit
Value
Creators
Uber
Facebook
AirBnB
Google
Amazon
Github
Reddit
Centralized
Technol...
Beneficiaries Users
Misaligned Interest
Centralized
Technology
Platforms
Source: Brendan Blumer, CEO Block.One, 2017
Beneficiaries Users
Profit
Misaligned Interest
-
Profits given only reason for service
-
No User Vested Interest
Centraliz...
Value
Extractors
Value
Creators
Open Source
Code
Token
Transparent
-
Auditable
-
Trustworthy
-
Inclusive
Decentralized
Aut...
Users and
Beneficiaries
Complete Alignment of Interests
-
Leverage Larger Pool of Innovation
-
Unprecedented Vested Intere...
DRAFT
Content
Curators
Content
Creators
SteemIt
DAC
Token
Transparent
-
Auditable
-
Trustworthy
-
Inclusive
SteemIt
DAC
Source: ...
“Als je binnen 5 jaar je
content niet time-stampt
of on-chain zet …”
“Wat heb je te verbergen?”
Source: “Decentralized Fun...
Timestamp your WordPress content
on the Blockchain.
Open Source, Forever free,
No Middlemen.
Go to WordProof.io
Worker Proposal
System 350,000,000 TLOS tokens
1.5% Inflation for a Innovation Fund
Worker Proposal System
5,250,000 TLOS ...
Open Source code +
Community = DAC
The Decentralized Autonomous
Community
DRAFT
Value
Extractors
Value
Creators
Open Source
Code
Token
Transparent
-
Auditable
-
Trustworthy
-
Inclusive
Decentralized
Aut...
“We have the opportunity
to redesign business from
scratch.”
Zoals wij als WordPress community
al denken en werken!
Good Business Models
Reward Every Participant in
an ecosystem.
Not only Shareholders.
Every Stakeholder is a Shareholder.
Google’s corporate
code of conduct since 2000
From Don’t Be Evil …
Together. Forever.
… to Can’t Be Evil.
From a world of ME ...
… to a world of WE!
WordPress
in 2030?
- WordPress ook #1 CMS op de Blockchain
- Who runs the world? WordPress community!
- Truly inclusive fu...
Timestamp your WordPress content
on the Blockchain. For free!
https://t.me/WordProof
https://WordProof.io
Go to WordProof....
WordPress op de Blockchain in 2030, WordCamp Rotterdam 2019
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WordPress op de Blockchain in 2030, WordCamp Rotterdam 2019

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Keynote van Sebastiaan van der Lans over een 100% open source toekomst op basis van WordPress en Blockchain.

Gegeven op WordCamp Rotterdam.
Presentation in Dutch. In June 2019 an English version will be presented at WordCamp Europe in Berlin:
https://2019.europe.wordcamp.org/session/from-wordpress-to-blockchain-the-future-is-100-open-source/

WordProof is WordPress on the Blockchain, starting with an Open Source WordPress plugin to timestamp your content on the Blockchain, for free, without a middleman.
Visit https://wordproof.io and join our Telegram: https://t.me/WordProof

Published in: Technology
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WordPress op de Blockchain in 2030, WordCamp Rotterdam 2019

  1. 1. Van WordPress tot Blockchain De Toekomst is 100% Open Source WordCamp Rotterdam April 12th Sebastiaan van der Lans @delans
  2. 2. 3 Steps for World Domination with Open Source Software and Communities - Step 0: State of the World - Step 1: Democratize Publishing - WordPress, Open Source Market Leader - Step 2: Democratize Finance - Bitcoin, Open Source Blockchain Technology - Step 3: Democratize Business (a.k.a. Everything Else) - Era of the DAC The Conclusion (spoiler alert): - We, the WordPress Community, have an amazing Competitive Advantage in the soon to be 100% Open Source World.
  3. 3. 25 jaar Internet: Perfecte organisatie, gebruiksvriendelijk verpakt. - Met Google vinden we informatie, - Facebook en LinkedIn voor mensen, - AirBnB, Booking & Funda voor onderkomen, - Uber of 9292 voor vervoer
  4. 4. State of the Internet Today 5 Challenges to Fix ASAP 1. Data - mis usage (by purpose) and leaks (not by purpose) 2. Spread of wealth - monopolies 3. Censorship - demonetization (we don’t mind, or we don’t know, as long as we can participate ourselves) 4. Inclusivity - 1.8 billion people are unbanked (we don’t mind, or we don’t know, as long as we can participate ourselves). 5. Fake news - and e.g. clickbaiting (optimization for click / attention)
  5. 5. What if we would be living in a world without WordPress? If, for example, Adobe had the CMS market? DRAFT
  6. 6. 3 Steps for World Domination with Open Source Software and Communities - Step 0: State of the World - Step 1: Democratize Publishing - WordPress, Open Source Market Leader - Step 2: Democratize Finance - Bitcoin, Open Source Blockchain Technology - Step 3: Democratize Business (a.k.a. Everything Else) - Era of the DAC The Conclusion (spoiler alert): - We, the WordPress Community, have an amazing Competitive Advantage in the soon to be 100% Open Source World.
  7. 7. Democratize Publishing Chapter 1: WordPress, Open Source Market Leader Chapter 2: Democratize Finance Chapter 3: Democratize Business
  8. 8. YouTube Demonetization March 2017, YouTube: “Put in place changes that would give brands more control over where their ads appear.” DRAFT Censorship Centralization (single point of failure) Costs / Universal / Innovation / Vendor Lock-ins Source
  9. 9. I have to TRUST … - … YouTube, in not deleting my bread and butter (for thousands of people it is, and on Patreon the same happens). - … Facebook, in not deleting my social accounts (what would happen if Mark Zuckerberg was from Iraq, where there’s still a death penalty on being gay?) - … Google, in not reading and selling my email. But off course I trust Google, because ... In their code of conduct since 2000 …
  10. 10. I have to TRUST … - … YouTube, in not deleting my bread and butter (for thousands of people it is, and on Patreon the same happens). - … Facebook, in not deleting my social accounts (what would happen if Mark Zuckerberg was from Iraq, where there’s still a death penalty on being gay?) - … Google, in not reading and selling my email. But off course I trust Google, because ... In their code of conduct since 2000.
  11. 11. WordPress is a Text Book Example of … Community > Corporate
  12. 12. WordPress Mass Adoption
  13. 13. The First Open Source CMS with WYSIWYG. WordPress Mass Adoption: UX first, Costs second.
  14. 14. Value Extractors Value Creators WordPress Code Commits / ReleasesWordPress Stakeholders & Benefits WordPress devs.: - Credibility - Recruitment - Job security - Sales (Indirect) - Automattic vs. Ecosystem 1$ : 20$ - Community > Corporate - Decentralization WordPress Site Owner - Access to best tech, free - User friendly - Fast innovation - Universal - Ownership of data Credibility / Love
  15. 15. Centralization versus Decentralization
  16. 16. Centralization versus Decentralization Corporate Structure Community Closed Source Open Source Centralization Decentralization “Don’t Be Evil” ... Monopoly Democracy For Shareholders Interest All Interests Aligned One can censor Hard to censor Single point of failure Distributed, so hard to attack as a whole
  17. 17. To democratize: ~ “Power to the people.” “I want this, and, I can do it.” Community > Corporate
  18. 18. The WordPress Ecosystem Matt Mullenweg Januari 2018 “For every $1 Automattic makes, the WordPress ecosystem makes $20-21” Source
  19. 19. The WordPress Ecosystem Matt Mullenweg Januari 2018 “For every $1 Facebook makes, Facebook makes $.99” Source
  20. 20. Open Source Code + Community = Market Leader Community vs. Corporates
  21. 21. Democratize Finance Chapter 2: Bitcoin & ICO’s, Open Source Blockchains DRAFT Chapter 1: Democratize Publishing Chapter 3: Democratize Business
  22. 22. 1999 Source
  23. 23. The problems with Finance Inclusivity - 1.8B unbanked The possibility to invest - accreditation, housing Distribution of Wealth - Spotify Hyperinflation - e.g. Venezuela
  24. 24. Source
  25. 25. Venezuela Hyperinflation. 3.5%. Per DAY! € 1000 Today, € 779 after 7 days, € 343 after 30 days, € 0,01 at the end of the year.
  26. 26. How can Open Source Code & Community fix Hyperinflation? Separation of state and money … DRAFT
  27. 27. How do Bitcoin and Block- chain Work? Source
  28. 28. Value Extractors Value Creators Open Source Bitcoin Code TokenDecentralized Autonomous Community Bitcoin Miners: - Secure the network - In exchange of fees - In exchange of block rewards Bitcoin Users: - Secure Peer-to-peer value exchange - No middleman (bank / gov.) - Low fees - Inclusive (!) - Anonymous(ish) Bitcoin Protocol: - All business logic - < 21.000.000 cap - 1 block per 10 mins - Forkable - Power consumption - Volatility - 10 mins. confirmation
  29. 29. The Blockchain Era - Basically the internet is fundamentally insecure by design. - Off course we have SSL, but if we want to transfer or store value, we HAVE to trust banks, PayPal and so on. - With Blockchain technology we can transfer and store value without middle man. - It handles logic too, programmable value! - Fixed amount of < 21.000.000 - Price set by Supply and Demand - Everybody can join - Transfer and store of value DRAFT
  30. 30. Example Smart Contract Crowdfunding ICO
  31. 31. Project Idea Retail Investor Crowdfunding / ICO Smart Contract Payment, e.g. Ethereum, EOS, BTCThe ICO Smart Contract Source: Brendan Blumer, CEO Block.One, 2017 Project specific UBER Token Smart Contract logic: - 1.000.000 UBER - 200.000 to team - 800.000 to distribute in ICO - If > 800 ETH on March 31st, distribute 800.000 UBER pro-rate. 0xde0B295669a…
  32. 32. First time in history able to exchange value, peer-to-peer. Zonder tussenpersonen. En programmeerbaar. DRAFT
  33. 33. Code + Community = Democratized Finance Community vs. Corporates Bitcoin as fastest growing bank. ICO’s for Crowd Funding Low fees, Inclusive. DRAFT
  34. 34. Democratize Business (a.k.a. Everything Else) Chapter 3: Era of the Decentralized Autonomous Community / Organization DRAFT Chapter 1: Democratize Publishing Chapter 2: Democratize Finance
  35. 35. The Problem with Facebook, and Uber ...
  36. 36. Central Server Value Extractors Profit Value Creators Uber Facebook AirBnB Google Amazon Github Reddit Centralized Technology Platforms Source: Brendan Blumer, CEO Block.One, 2017
  37. 37. Beneficiaries Users Misaligned Interest Centralized Technology Platforms Source: Brendan Blumer, CEO Block.One, 2017
  38. 38. Beneficiaries Users Profit Misaligned Interest - Profits given only reason for service - No User Vested Interest Centralized Technology Platforms Source: Brendan Blumer, CEO Block.One, 2017
  39. 39. Value Extractors Value Creators Open Source Code Token Transparent - Auditable - Trustworthy - Inclusive Decentralized Autonomous Community Source: Brendan Blumer, CEO Block.One, 2017
  40. 40. Users and Beneficiaries Complete Alignment of Interests - Leverage Larger Pool of Innovation - Unprecedented Vested Interest Decentralized Autonomous Community Source: Brendan Blumer, CEO Block.One, 2017
  41. 41. DRAFT
  42. 42. Content Curators Content Creators SteemIt DAC Token Transparent - Auditable - Trustworthy - Inclusive SteemIt DAC Source: Brendan Blumer, CEO Block.One, 2017 Advertisers Blockchain inflation: - 75% for Creators - 25% for Curators Buy from
  43. 43. “Als je binnen 5 jaar je content niet time-stampt of on-chain zet …” “Wat heb je te verbergen?” Source: “Decentralized Funding and the New Corporate Structure” (2017, YouTube)
  44. 44. Timestamp your WordPress content on the Blockchain. Open Source, Forever free, No Middlemen. Go to WordProof.io
  45. 45. Worker Proposal System 350,000,000 TLOS tokens 1.5% Inflation for a Innovation Fund Worker Proposal System 5,250,000 TLOS tokens Yearly approximately $525,000 437,500 TLOS tokens Monthly approximately $43,500 WPS #3: Buy Robot 250,000 Telos / cycle 1 cycles WPS #2: Buy FB Ads 10,000 Telos / cycle 12 cycles WPS #1: WordProof 75,000 Telos / cycle 4 cycles Yes: 0 Telos No: 0 Telos 0 voters, 20 days left Yes: 6,312,0117 Telos No: 315,122 Telos 317 voters, 0 days left Yes: 14,912 Telos No: 1,315,122 Telos 307 voters, 11 days left - Requester receives 75,000 Telos / month - Automatically via Smart Contract, - As long as 20% > Y
  46. 46. Open Source code + Community = DAC The Decentralized Autonomous Community DRAFT
  47. 47. Value Extractors Value Creators Open Source Code Token Transparent - Auditable - Trustworthy - Inclusive Decentralized Autonomous Community Source: Brendan Blumer, CEO Block.One, 2017
  48. 48. “We have the opportunity to redesign business from scratch.” Zoals wij als WordPress community al denken en werken!
  49. 49. Good Business Models Reward Every Participant in an ecosystem. Not only Shareholders. Every Stakeholder is a Shareholder.
  50. 50. Google’s corporate code of conduct since 2000 From Don’t Be Evil …
  51. 51. Together. Forever. … to Can’t Be Evil.
  52. 52. From a world of ME ... … to a world of WE!
  53. 53. WordPress in 2030? - WordPress ook #1 CMS op de Blockchain - Who runs the world? WordPress community! - Truly inclusive funding of Open Source software Source: “How To Fund the Open Source Future, Case-study WordPress plugin ‘WordProof’”
  54. 54. Timestamp your WordPress content on the Blockchain. For free! https://t.me/WordProof https://WordProof.io Go to WordProof.io

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