1. Van WordPress
tot Blockchain
De Toekomst is
100% Open Source
WordCamp Rotterdam April 12th
Sebastiaan van der Lans @delans

2. 3 Steps for World Domination with
Open Source Software and Communities
- Step 0: State of the World
- Step 1: Democratize Publishing - WordPress, Open Source Market Leader
- Step 2: Democratize Finance - Bitcoin, Open Source Blockchain Technology
- Step 3: Democratize Business (a.k.a. Everything Else) - Era of the DAC
The Conclusion (spoiler alert):
- We, the WordPress Community, have an
amazing Competitive Advantage in the soon to be
100% Open Source World.

3. 25 jaar Internet:
Perfecte organisatie,
gebruiksvriendelijk verpakt.
- Met Google vinden we informatie,
- Facebook en LinkedIn voor mensen,
- AirBnB, Booking & Funda voor onderkomen,
- Uber of 9292 voor vervoer

4. State of the Internet Today
5 Challenges to Fix ASAP
1. Data - mis usage (by purpose) and leaks (not by purpose)
2. Spread of wealth - monopolies
3. Censorship - demonetization (we don’t mind, or we don’t know, as long as
we can participate ourselves)
4. Inclusivity - 1.8 billion people are unbanked (we don’t mind, or we don’t
know, as long as we can participate ourselves).
5. Fake news - and e.g. clickbaiting (optimization for click / attention)

5. What if we would be living
in a world without
WordPress?
If, for example, Adobe had
the CMS market?
DRAFT

6. 3 Steps for World Domination with
Open Source Software and Communities
- Step 0: State of the World
- Step 1: Democratize Publishing - WordPress, Open Source Market Leader
- Step 2: Democratize Finance - Bitcoin, Open Source Blockchain Technology
- Step 3: Democratize Business (a.k.a. Everything Else) - Era of the DAC
The Conclusion (spoiler alert):
- We, the WordPress Community, have an
amazing Competitive Advantage in the soon to be
100% Open Source World.

7. Democratize
Publishing
Chapter 1: WordPress,
Open Source Market Leader
Chapter 2: Democratize Finance
Chapter 3: Democratize Business

8. YouTube Demonetization
March 2017, YouTube: “Put in place changes that
would give brands more control over where their ads
appear.”
DRAFT
Censorship
Centralization (single point of failure)
Costs / Universal / Innovation / Vendor Lock-ins
Source

9. I have to TRUST …
- … YouTube, in not deleting my bread and
butter (for thousands of people it is, and
on Patreon the same happens).
- … Facebook, in not deleting my social
accounts (what would happen if Mark
Zuckerberg was from Iraq, where there’s
still a death penalty on being gay?)
- … Google, in not reading and selling my
email. But off course I trust Google,
because ... In their code of conduct since 2000 …

10. I have to TRUST …
- … YouTube, in not deleting my bread and
butter (for thousands of people it is, and
on Patreon the same happens).
- … Facebook, in not deleting my social
accounts (what would happen if Mark
Zuckerberg was from Iraq, where there’s
still a death penalty on being gay?)
- … Google, in not reading and selling my
email. But off course I trust Google,
because ... In their code of conduct since 2000.

11. WordPress is a Text Book
Example of …
Community > Corporate

12. WordPress Mass Adoption

13. The First Open Source CMS
with WYSIWYG.
WordPress Mass Adoption:
UX first, Costs second.

14. Value
Extractors
Value
Creators
WordPress
Code
Commits / ReleasesWordPress
Stakeholders &
Benefits
WordPress devs.:
- Credibility
- Recruitment
- Job security
- Sales (Indirect)
- Automattic vs.
Ecosystem 1$ : 20$
- Community >
Corporate
- Decentralization
WordPress Site Owner
- Access to best
tech, free
- User friendly
- Fast innovation
- Universal
- Ownership of
data
Credibility / Love

15. Centralization versus Decentralization

16. Centralization versus Decentralization
Corporate Structure Community
Closed Source Open Source
Centralization Decentralization
“Don’t Be Evil” ...
Monopoly Democracy
For Shareholders Interest All Interests Aligned
One can censor Hard to censor
Single point of failure Distributed, so hard to attack as a whole

17. To democratize: ~
“Power to the people.”
“I want this, and, I can do it.”
Community > Corporate

18. The WordPress Ecosystem
Matt Mullenweg
Januari 2018
“For every $1 Automattic
makes, the WordPress
ecosystem makes $20-21”
Source

19. The WordPress Ecosystem
Matt Mullenweg
Januari 2018
“For every $1 Facebook
makes, Facebook
makes $.99”
Source

20. Open Source Code +
Community = Market Leader
Community vs. Corporates

21. Democratize
Finance
Chapter 2: Bitcoin & ICO’s,
Open Source Blockchains
DRAFT
Chapter 1: Democratize Publishing
Chapter 3: Democratize Business

22. 1999
Source

23. The problems with
Finance
Inclusivity - 1.8B unbanked
The possibility to invest - accreditation, housing
Distribution of Wealth - Spotify
Hyperinflation - e.g. Venezuela

24. Source

26. Venezuela Hyperinflation.
3.5%. Per DAY!
€ 1000 Today,
€ 779 after 7 days,
€ 343 after 30 days,
€ 0,01 at the end of the year.

27. How can Open Source
Code & Community fix
Hyperinflation?
Separation of state and money …
DRAFT

28. How do
Bitcoin
and
Block-
chain
Work?
Source

29. Value
Extractors
Value
Creators
Open Source
Bitcoin
Code
TokenDecentralized
Autonomous
Community
Bitcoin Miners:
- Secure the
network
- In exchange of
fees
- In exchange of
block rewards
Bitcoin Users:
- Secure
Peer-to-peer
value exchange
- No middleman
(bank / gov.)
- Low fees
- Inclusive (!)
- Anonymous(ish)
Bitcoin Protocol:
- All business logic
- < 21.000.000 cap
- 1 block per 10 mins
- Forkable
- Power consumption
- Volatility
- 10 mins. confirmation

30. The Blockchain Era
- Basically the internet is fundamentally
insecure by design.
- Off course we have SSL, but if we want
to transfer or store value, we HAVE to
trust banks, PayPal and so on.
- With Blockchain technology we can
transfer and store value without middle
man.
- It handles logic too, programmable
value!
- Fixed amount of < 21.000.000
- Price set by Supply and Demand
- Everybody can join
- Transfer and store of value
DRAFT

31. Example
Smart Contract
Crowdfunding
ICO

32. Project
Idea
Retail
Investor
Crowdfunding
/ ICO Smart
Contract
Payment, e.g. Ethereum, EOS, BTCThe ICO
Smart Contract
Source: Brendan Blumer, CEO Block.One, 2017
Project specific
UBER Token
Smart Contract logic:
- 1.000.000 UBER
- 200.000 to team
- 800.000 to
distribute in ICO
- If > 800 ETH on
March 31st,
distribute
800.000 UBER
pro-rate.
0xde0B295669a…

33. First time in history able to
exchange value,
peer-to-peer.
Zonder tussenpersonen.
En programmeerbaar.
DRAFT

34. Code + Community =
Democratized Finance
Community vs. Corporates
Bitcoin as fastest growing bank.
ICO’s for Crowd Funding
Low fees, Inclusive.
DRAFT

35. Democratize
Business (a.k.a. Everything Else)
Chapter 3: Era of the
Decentralized Autonomous
Community / Organization
DRAFT
Chapter 1: Democratize Publishing
Chapter 2: Democratize Finance

36. The Problem with
Facebook, and Uber ...

37. Central
Server Value
Extractors
Profit
Value
Creators
Uber
Facebook
AirBnB
Google
Amazon
Github
Reddit
Centralized
Technology
Platforms
Source: Brendan Blumer, CEO Block.One, 2017

38. Beneficiaries Users
Misaligned Interest
Centralized
Technology
Platforms
Source: Brendan Blumer, CEO Block.One, 2017

39. Beneficiaries Users
Profit
Misaligned Interest
-
Profits given only reason for service
-
No User Vested Interest
Centralized
Technology
Platforms
Source: Brendan Blumer, CEO Block.One, 2017

40. Value
Extractors
Value
Creators
Open Source
Code
Token
Transparent
-
Auditable
-
Trustworthy
-
Inclusive
Decentralized
Autonomous
Community
Source: Brendan Blumer, CEO Block.One, 2017

41. Users and
Beneficiaries
Complete Alignment of Interests
-
Leverage Larger Pool of Innovation
-
Unprecedented Vested Interest
Decentralized
Autonomous
Community
Source: Brendan Blumer, CEO Block.One, 2017

42. DRAFT

43. Content
Curators
Content
Creators
SteemIt
DAC
Token
Transparent
-
Auditable
-
Trustworthy
-
Inclusive
SteemIt
DAC
Source: Brendan Blumer, CEO Block.One, 2017
Advertisers
Blockchain inflation:
- 75% for Creators
- 25% for Curators
Buy from

44. “Als je binnen 5 jaar je
content niet time-stampt
of on-chain zet …”
“Wat heb je te verbergen?”
Source: “Decentralized Funding and the New Corporate Structure” (2017, YouTube)

45. Timestamp your WordPress content
on the Blockchain.
Open Source, Forever free,
No Middlemen.
Go to WordProof.io

46. Worker Proposal
System 350,000,000 TLOS tokens
1.5% Inflation for a Innovation Fund
Worker Proposal System
5,250,000 TLOS tokens
Yearly
approximately $525,000
437,500 TLOS tokens
Monthly
approximately $43,500
WPS #3: Buy Robot
250,000 Telos / cycle
1 cycles
WPS #2: Buy FB Ads
10,000 Telos / cycle
12 cycles
WPS #1: WordProof
75,000 Telos / cycle
4 cycles
Yes: 0 Telos
No: 0 Telos
0 voters, 20 days left
Yes: 6,312,0117 Telos
No: 315,122 Telos
317 voters, 0 days left
Yes: 14,912 Telos
No: 1,315,122 Telos
307 voters, 11 days left
- Requester receives
75,000 Telos / month
- Automatically via
Smart Contract,
- As long as 20% > Y

47. Open Source code +
Community = DAC
The Decentralized Autonomous
Community
DRAFT

48. Value
Extractors
Value
Creators
Open Source
Code
Token
Transparent
-
Auditable
-
Trustworthy
-
Inclusive
Decentralized
Autonomous
Community
Source: Brendan Blumer, CEO Block.One, 2017

49. “We have the opportunity
to redesign business from
scratch.”
Zoals wij als WordPress community
al denken en werken!

50. Good Business Models
Reward Every Participant in
an ecosystem.
Not only Shareholders.
Every Stakeholder is a Shareholder.

51. Google’s corporate
code of conduct since 2000
From Don’t Be Evil …

52. Together. Forever.
… to Can’t Be Evil.

53. From a world of ME ...
… to a world of WE!

54. WordPress
in 2030?
- WordPress ook #1 CMS op de Blockchain
- Who runs the world? WordPress community!
- Truly inclusive funding of Open Source software
Source: “How To Fund the Open Source Future, Case-study WordPress plugin ‘WordProof’”

55. Timestamp your WordPress content
on the Blockchain. For free!
https://t.me/WordProof
https://WordProof.io
Go to WordProof.io