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Hi WordPress Meetup
Brussels
Bas van der Lans, July 14th
26%
Bas van der Lans
Van Ons
Van Ons, @delans
Sites, shops and other
cool stuff.
iBeacon Apps,
Connections with f.e. Exact, Salesforce & AFAS.
Plaatje mooie site.
Bas van der Lans, 9 maart 2016
“Lanching rockets
from a farm.”
Rijke weboplossingen zo duidelijk als een koe.
Rich web solutions as clear as a cow.
2 Cases with Rich Connections.
WordPress, Just
Another Interface
Plaatje lelijk blog.
Bas van der Lans, 9 maart 2016
Plaatje mooie site.
Bas van der Lans, 9 maart 2016
Tesla with WordPress
as an Interface?
2006 to 2013: Focus
on Websites.
BAU: Make them fast. SEO. Strong call-to-actions.
Responsive as f*ck.
More and more tools
• Website with WordPress
• Administratie with Exact Online
• CRM with Salesforce
• Mailings with Mailc...
Shift from promotional
to business processes.
From WordPress (of alternatives) to SAP, Exact Online,
Salesforce.
Everything integrated.
One holistic experience
for everyone.
Businesses, Departments, People, Tools.
From promotional to
business processes
• Other targets
• Other people and business units involved
• In real life those dep...
The Perfect Wedding.
Het mariage between WordPress, ERP- and CRM-
solutions.
Two WordPress Cases
with Connections
The mariage between WordPress, ERP- and CRM-
solutions.
Case 1: Dinalog
Schiphol
9.000 Logistic Superheroes Connected.
Assignment
• Platform for 9.000 users
• 1 Fte for user management and Salesforce
content manager
• 11 content categories
Content
Authorization
Subscription to Events
Users
Profile info
Events
Resultaat
• WordPress as interface for Salesforce
• No FTe’s for website management.
• No FTe’s for CRM management.
• Ever...
Quickstart WordPress &
Salesforce?
• Find a customer with Salesforce
• Make a website with Gravity Forms
• Check out the p...
Case 2: Van Mokum
Beautiful design brands in 3 WooCommerce shops,
feeded from one Exact Online Instance!
Customers
Orders
Products
Products
Customers
Orders
Products
Products
Van Mokum
• Q2 2015: Store voor B2B orders in Nederland
• Q4 2015: Store voor B2B orders in Duitsland
• Q1 2016: Store voo...
Products
Stock
Workflow
• Products based on Classifications in Exact Online
• Stock positions from Exact Online
• Syncing Images between Wo...
“Nowadays 60% of the
orders are placed online.”
This saves 20 minuten per order. Time they can invest in
acquisition and s...
“New sites launched in
no-time.”
Saves 70% in costs per site.
“Grow your Business by
Connecting WordPress.
Capitalize your dataset!
Example: Brand Stores, leasen aan partners and
suppl...
Learnings
• Grow in our business and business of our customers is in
making perfect connections.
• Different tools used by ...
From Promotion to Business
Processes
• Webshops - f.e. white-label - filled from your ERP.
• Let your users keep CRM-data u...
“The Future of WordPress
is Connected.”
Let’s win the battle of the interface!
Let’s win the battle of
the interface!
How to get 50% in 2030 and 100% in 2050?
Thanks!
Let’s connect?
Van Ons, @delans
bas@van-ons.nl
Slides?
van-ons.nl/brussels
Bas van der Lans, July 14th, 2016
WordPress Meetup Brussels | WordPress, just another interface
WordPress Meetup Brussels | WordPress, just another interface
WordPress Meetup Brussels | WordPress, just another interface
WordPress Meetup Brussels | WordPress, just another interface
WordPress Meetup Brussels | WordPress, just another interface
WordPress Meetup Brussels | WordPress, just another interface
WordPress Meetup Brussels | WordPress, just another interface
WordPress Meetup Brussels | WordPress, just another interface
WordPress Meetup Brussels | WordPress, just another interface
WordPress Meetup Brussels | WordPress, just another interface
WordPress Meetup Brussels | WordPress, just another interface
WordPress Meetup Brussels | WordPress, just another interface
WordPress Meetup Brussels | WordPress, just another interface
WordPress Meetup Brussels | WordPress, just another interface
WordPress Meetup Brussels | WordPress, just another interface
WordPress Meetup Brussels | WordPress, just another interface
WordPress Meetup Brussels | WordPress, just another interface
WordPress Meetup Brussels | WordPress, just another interface
WordPress Meetup Brussels | WordPress, just another interface
WordPress Meetup Brussels | WordPress, just another interface
WordPress Meetup Brussels | WordPress, just another interface
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WordPress Meetup Brussels | WordPress, just another interface

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Talk WordPress, just another Interface by Bas van der Lans, technical director Van Ons & ConnectPush

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WordPress Meetup Brussels | WordPress, just another interface

  1. 1. Hi WordPress Meetup Brussels Bas van der Lans, July 14th
  2. 2. 26%
  3. 3. Bas van der Lans Van Ons Van Ons, @delans
  4. 4. Sites, shops and other cool stuff. iBeacon Apps, Connections with f.e. Exact, Salesforce & AFAS.
  5. 5. Plaatje mooie site. Bas van der Lans, 9 maart 2016
  6. 6. “Lanching rockets from a farm.” Rijke weboplossingen zo duidelijk als een koe. Rich web solutions as clear as a cow.
  7. 7. 2 Cases with Rich Connections. WordPress, Just Another Interface
  8. 8. Plaatje lelijk blog. Bas van der Lans, 9 maart 2016
  9. 9. Plaatje mooie site. Bas van der Lans, 9 maart 2016
  10. 10. Tesla with WordPress as an Interface?
  11. 11. 2006 to 2013: Focus on Websites. BAU: Make them fast. SEO. Strong call-to-actions. Responsive as f*ck.
  12. 12. More and more tools • Website with WordPress • Administratie with Exact Online • CRM with Salesforce • Mailings with Mailchimp • Business processes SAP of AFAS
  13. 13. Shift from promotional to business processes. From WordPress (of alternatives) to SAP, Exact Online, Salesforce.
  14. 14. Everything integrated. One holistic experience for everyone. Businesses, Departments, People, Tools.
  15. 15. From promotional to business processes • Other targets • Other people and business units involved • In real life those departments are in total war.
  16. 16. The Perfect Wedding. Het mariage between WordPress, ERP- and CRM- solutions.
  17. 17. Two WordPress Cases with Connections The mariage between WordPress, ERP- and CRM- solutions.
  18. 18. Case 1: Dinalog Schiphol 9.000 Logistic Superheroes Connected.
  19. 19. Assignment • Platform for 9.000 users • 1 Fte for user management and Salesforce content manager • 11 content categories
  20. 20. Content Authorization Subscription to Events Users Profile info Events
  21. 21. Resultaat • WordPress as interface for Salesforce • No FTe’s for website management. • No FTe’s for CRM management. • Everybody in the organisatie is active as a Business Consultant (Sales was already in charge of CRM processes).
  22. 22. Quickstart WordPress & Salesforce? • Find a customer with Salesforce • Make a website with Gravity Forms • Check out the plugin
  23. 23. Case 2: Van Mokum Beautiful design brands in 3 WooCommerce shops, feeded from one Exact Online Instance!
  24. 24. Customers Orders Products Products
  25. 25. Customers Orders Products Products
  26. 26. Van Mokum • Q2 2015: Store voor B2B orders in Nederland • Q4 2015: Store voor B2B orders in Duitsland • Q1 2016: Store voor B2C orders in Nederland
  27. 27. Products Stock
  28. 28. Workflow • Products based on Classifications in Exact Online • Stock positions from Exact Online • Syncing Images between WooCommerce instances. • Unlimited amount of shops, maande from one ERP instance. Platform independent.
  29. 29. “Nowadays 60% of the orders are placed online.” This saves 20 minuten per order. Time they can invest in acquisition and support in stead of time-consuming data-entry.
  30. 30. “New sites launched in no-time.” Saves 70% in costs per site.
  31. 31. “Grow your Business by Connecting WordPress. Capitalize your dataset! Example: Brand Stores, leasen aan partners and suppliers. wijnwinkel.nl: …
  32. 32. Learnings • Grow in our business and business of our customers is in making perfect connections. • Different tools used by different people. • Working with Middleware makes you less dependent of platform and infrastructure quality. • Keep-it-Simple: always try to make simplex connections. Triangles are killing.
  33. 33. From Promotion to Business Processes • Webshops - f.e. white-label - filled from your ERP. • Let your users keep CRM-data up-to-date. • Let your users subscribe to events. • Less FTe’s needed for data-entry. • Keep Content up-to-date from business processes and workflows that are already there.
  34. 34. “The Future of WordPress is Connected.” Let’s win the battle of the interface!
  35. 35. Let’s win the battle of the interface! How to get 50% in 2030 and 100% in 2050?
  36. 36. Thanks! Let’s connect? Van Ons, @delans bas@van-ons.nl
  37. 37. Slides? van-ons.nl/brussels Bas van der Lans, July 14th, 2016

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