From WordPress to Blockchain, WordCamp Miami 2020

Bas van der Lans
Bas van der LansOrganisator & sponsorwerver at WordCamp Nederland
From WordPress
to Blockchain
The Future is
100% Open Source
WordCamp Miami 2020 February 29th
Sebastiaan van der Lans @delans
#WordProof @WordProofio WordProof.io
From WordPress to Blockchain, WordCamp Miami 2020
30 years of Internet:
Perfect organization,
User-friendly packaged.
- With Google we find information
- Facebook and LinkedIn for people
- AirBnB & Booking for living
- Uber for transport
The Internet has Deep-Rooted Issues
Challenges to Fix ASAP
1. Data - mis usage (by purpose) and leaks (not by purpose)
2. Monopolies - Tech Giants Exploit People
3. Social Media - Is Designed to Use its Users. Facebook alone sold our
attention to advertisers for $55bln in 2018 alone.
4. Censorship - Demonetization (we don’t mind, or we don’t know, as long as
we can participate ourselves), Plagiarism, Revisionism
5. Fake news - and e.g. clickbaiting (optimization for click / attention)
Source for quote on Social Media: Brendan Blumer, CEO Block.One, June 1st, 2019
How to Take Back Control?
- Step 0: State of the World
- Step 1: Democratize Publishing - WordPress, Open Source Market Leader
- Step 2: Democratize Finance - Bitcoin, Open Source Blockchain Technology
- Step 3: Democratize Business (a.k.a. Everything Else) - Era of the DAC
The Conclusion (spoiler alert):
- We, the WordPress Community, have an
amazing Competitive Advantage in the soon to be
100% Open Source World.
Democratize
Publishing (1/3)
WordPress, an
Open Source Market Leader
2: Democratize Finance
3: Democratize Business
YouTube Demonetization
March 2017, YouTube: “Put in place changes that
would give brands more control over where their ads
appear.”
DRAFT
Censorship
Centralization (single point of failure)
Costs / Universal / Innovation / Vendor Lock-ins
Source
I have to TRUST …
- … YouTube, in not deleting my bread and
butter (for thousands of people it is, and
on Patreon the same happens).
- … Facebook, in not deleting my social
accounts (what would happen if Mark
Zuckerberg was from Iraq, where there’s
still a death penalty on being gay?)
- … Google, in not reading and selling my
email. But off course I trust Google,
because ... In their code of conduct since 2000 …
I have to TRUST …
- … YouTube, in not deleting my bread and
butter (for thousands of people it is, and
on Patreon the same happens).
- … Facebook, in not deleting my social
accounts (what would happen if Mark
Zuckerberg was from Iraq, where there’s
still a death penalty on being gay?)
- … Google, in not reading and selling my
email. But off course I trust Google,
because ... In their code of conduct since 2000.
Source
WordPress is a Text Book
Example of …
Community > Corporate
“I believe Open Source to be the
only way to build a pro-privacy,
anti-monopoly, open web.”
Dries Buytaert
Founder Drupal
Source
Value
Extractors
Value
Creators
WordPress
Code
Commits / ReleasesWordPress
Stakeholders &
Benefits
WordPress devs.:
- Credibility
- Recruitment
- Job security
- Sales (Indirect)
- Automattic vs.
Ecosystem 1$ : 20$
- Community >
Corporate
- Decentralization
WordPress Site Owner
- Access to best
tech, free
- User friendly
- Fast innovation
- Universal
- Ownership of
data
Credibility / Love
Code + Community
Democratized Publishing
Community vs. Corporates
Democratize
Finance (2/3)
Bitcoin & ICO’s,
Open Source Blockchains
1: Democratize Publishing
3: Democratize Business
Problems with
Finance
Hyperinflation - e.g. Venezuela
Inclusivity - 1.8B unbanked
The possibility to invest - accreditation, housing
Distribution of Wealth - Uber
Source
Venezuela Hyperinflation.
3.5%. Per DAY!
$ 1000 Today,
$ 779 after 7 days,
$ 343 after 30 days,
$ 0,01 at the end of the year.
Code + Community
Democratized Finance
Bitcoin as the world’s
fastest growing bank
Democratize
Everything Else (3/3)
Era of the
Decentralized
Autonomous
Community
1: Democratize Publishing
2: Democratize Finance
Central
Server Value
Extractors
Profit
Value
Creators
Uber
Facebook
AirBnB
Google
Amazon
Github
Reddit
Centralized
Technology
Platforms
Source: Brendan Blumer & Brock Pierce, CEO Block.One, 2017
Beneficiaries Users
Misaligned Interest
Centralized
Technology
Platforms
Source: Brendan Blumer & Brock Pierce, CEO Block.One, 2017
Beneficiaries Users
Profit
Misaligned Interest
-
Profits given only reason for service
-
No User Vested Interest
Centralized
Technology
Platforms
Source: Brendan Blumer & Brock Pierce, CEO Block.One, 2017
Value
Extractors
Value
Creators
Open Source
Code
Token
Transparent
-
Auditable
-
Trustworthy
-
Inclusive
Decentralized
Autonomous
Community
Source: Brendan Blumer & Brock Pierce, CEO Block.One, 2017
Users and
Beneficiaries
Complete Alignment of Interests
-
Leverage Larger Pool of Innovation
-
Unprecedented Vested Interest
Decentralized
Autonomous
Community
Source: Brendan Blumer & Brock Pierce, CEO Block.One, 2017
“You simply can’t compete with
communities where millions of
people have aligned interests.”
Brendan Blumer
CEO Block.One
Source: Brendan Blumer, CEO Block.One
Source: Brendan Blumer, CEO Block.One
(5:03)How it works, in a standardized way, we hash content, that hash, unique
fingerprint so you will, we put in the blockchain. And provide tools to verify. Under
a blog, link. Pop-up, walk through revisions. (KILL: A total open-source loop. Via
standardization, we take it a step further and we tend to build a whole ecosystem.)
FLOW, GIT SCREEN -> GIF REVISIONS
Source
(5:03)How it works, in a standardized way, we hash content, that hash, unique
fingerprint so you will, we put in the blockchain. And provide tools to verify. Under
a blog, link. Pop-up, walk through revisions. (KILL: A total open-source loop. Via
standardization, we take it a step further and we tend to build a whole ecosystem.)
FLOW, GIT SCREEN -> GIF REVISIONS
See it live at my blog
From WordPress to Blockchain, WordCamp Miami 2020
Source
Non-Timestamped Sites Are Not Secure
No Proof-of-Existence & nobody took Accountability
Timestamp Your Content in an Open way
to prove existence and take accountability
Learn more on Timestamps and SEO
WordProof.io/miami
WordProof.io/miamiSebastiaan van der Lans #WCMIA
@delans MyTalk.Rocks
@WordProofio
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From WordPress to Blockchain, WordCamp Miami 2020

  • 1. From WordPress to Blockchain The Future is 100% Open Source WordCamp Miami 2020 February 29th Sebastiaan van der Lans @delans #WordProof @WordProofio WordProof.io
  • 3. 30 years of Internet: Perfect organization, User-friendly packaged. - With Google we find information - Facebook and LinkedIn for people - AirBnB & Booking for living - Uber for transport
  • 4. The Internet has Deep-Rooted Issues Challenges to Fix ASAP 1. Data - mis usage (by purpose) and leaks (not by purpose) 2. Monopolies - Tech Giants Exploit People 3. Social Media - Is Designed to Use its Users. Facebook alone sold our attention to advertisers for $55bln in 2018 alone. 4. Censorship - Demonetization (we don’t mind, or we don’t know, as long as we can participate ourselves), Plagiarism, Revisionism 5. Fake news - and e.g. clickbaiting (optimization for click / attention) Source for quote on Social Media: Brendan Blumer, CEO Block.One, June 1st, 2019
  • 5. How to Take Back Control? - Step 0: State of the World - Step 1: Democratize Publishing - WordPress, Open Source Market Leader - Step 2: Democratize Finance - Bitcoin, Open Source Blockchain Technology - Step 3: Democratize Business (a.k.a. Everything Else) - Era of the DAC The Conclusion (spoiler alert): - We, the WordPress Community, have an amazing Competitive Advantage in the soon to be 100% Open Source World.
  • 6. Democratize Publishing (1/3) WordPress, an Open Source Market Leader 2: Democratize Finance 3: Democratize Business
  • 7. YouTube Demonetization March 2017, YouTube: “Put in place changes that would give brands more control over where their ads appear.” DRAFT Censorship Centralization (single point of failure) Costs / Universal / Innovation / Vendor Lock-ins Source
  • 8. I have to TRUST … - … YouTube, in not deleting my bread and butter (for thousands of people it is, and on Patreon the same happens). - … Facebook, in not deleting my social accounts (what would happen if Mark Zuckerberg was from Iraq, where there’s still a death penalty on being gay?) - … Google, in not reading and selling my email. But off course I trust Google, because ... In their code of conduct since 2000 …
  • 9. I have to TRUST … - … YouTube, in not deleting my bread and butter (for thousands of people it is, and on Patreon the same happens). - … Facebook, in not deleting my social accounts (what would happen if Mark Zuckerberg was from Iraq, where there’s still a death penalty on being gay?) - … Google, in not reading and selling my email. But off course I trust Google, because ... In their code of conduct since 2000. Source
  • 10. WordPress is a Text Book Example of … Community > Corporate
  • 11. “I believe Open Source to be the only way to build a pro-privacy, anti-monopoly, open web.” Dries Buytaert Founder Drupal Source
  • 12. Value Extractors Value Creators WordPress Code Commits / ReleasesWordPress Stakeholders & Benefits WordPress devs.: - Credibility - Recruitment - Job security - Sales (Indirect) - Automattic vs. Ecosystem 1$ : 20$ - Community > Corporate - Decentralization WordPress Site Owner - Access to best tech, free - User friendly - Fast innovation - Universal - Ownership of data Credibility / Love
  • 13. Code + Community Democratized Publishing Community vs. Corporates
  • 14. Democratize Finance (2/3) Bitcoin & ICO’s, Open Source Blockchains 1: Democratize Publishing 3: Democratize Business
  • 15. Problems with Finance Hyperinflation - e.g. Venezuela Inclusivity - 1.8B unbanked The possibility to invest - accreditation, housing Distribution of Wealth - Uber
  • 17. Venezuela Hyperinflation. 3.5%. Per DAY! $ 1000 Today, $ 779 after 7 days, $ 343 after 30 days, $ 0,01 at the end of the year.
  • 18. Code + Community Democratized Finance Bitcoin as the world’s fastest growing bank
  • 19. Democratize Everything Else (3/3) Era of the Decentralized Autonomous Community 1: Democratize Publishing 2: Democratize Finance
  • 21. Beneficiaries Users Misaligned Interest Centralized Technology Platforms Source: Brendan Blumer & Brock Pierce, CEO Block.One, 2017
  • 22. Beneficiaries Users Profit Misaligned Interest - Profits given only reason for service - No User Vested Interest Centralized Technology Platforms Source: Brendan Blumer & Brock Pierce, CEO Block.One, 2017
  • 24. Users and Beneficiaries Complete Alignment of Interests - Leverage Larger Pool of Innovation - Unprecedented Vested Interest Decentralized Autonomous Community Source: Brendan Blumer & Brock Pierce, CEO Block.One, 2017
  • 25. “You simply can’t compete with communities where millions of people have aligned interests.” Brendan Blumer CEO Block.One Source: Brendan Blumer, CEO Block.One
  • 26. Source: Brendan Blumer, CEO Block.One
  • 27. (5:03)How it works, in a standardized way, we hash content, that hash, unique fingerprint so you will, we put in the blockchain. And provide tools to verify. Under a blog, link. Pop-up, walk through revisions. (KILL: A total open-source loop. Via standardization, we take it a step further and we tend to build a whole ecosystem.) FLOW, GIT SCREEN -> GIF REVISIONS
  • 29. (5:03)How it works, in a standardized way, we hash content, that hash, unique fingerprint so you will, we put in the blockchain. And provide tools to verify. Under a blog, link. Pop-up, walk through revisions. (KILL: A total open-source loop. Via standardization, we take it a step further and we tend to build a whole ecosystem.) FLOW, GIT SCREEN -> GIF REVISIONS See it live at my blog
  • 32. Non-Timestamped Sites Are Not Secure No Proof-of-Existence & nobody took Accountability Timestamp Your Content in an Open way to prove existence and take accountability Learn more on Timestamps and SEO
  • 34. WordProof.io/miamiSebastiaan van der Lans #WCMIA @delans MyTalk.Rocks @WordProofio