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From WordPress to Blockchain, WordCamp Miami 2020

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Sebastiaan van der Lans, founder of WordProof.io at WordCamp Miami on WordPress, blockchain, and WordProof. Let's fix the broken web, together!

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From WordPress to Blockchain, WordCamp Miami 2020

  1. 1. From WordPress to Blockchain The Future is 100% Open Source WordCamp Miami 2020 February 29th Sebastiaan van der Lans @delans #WordProof @WordProofio WordProof.io
  2. 2. 30 years of Internet: Perfect organization, User-friendly packaged. - With Google we find information - Facebook and LinkedIn for people - AirBnB & Booking for living - Uber for transport
  3. 3. The Internet has Deep-Rooted Issues Challenges to Fix ASAP 1. Data - mis usage (by purpose) and leaks (not by purpose) 2. Monopolies - Tech Giants Exploit People 3. Social Media - Is Designed to Use its Users. Facebook alone sold our attention to advertisers for $55bln in 2018 alone. 4. Censorship - Demonetization (we don’t mind, or we don’t know, as long as we can participate ourselves), Plagiarism, Revisionism 5. Fake news - and e.g. clickbaiting (optimization for click / attention) Source for quote on Social Media: Brendan Blumer, CEO Block.One, June 1st, 2019
  4. 4. How to Take Back Control? - Step 0: State of the World - Step 1: Democratize Publishing - WordPress, Open Source Market Leader - Step 2: Democratize Finance - Bitcoin, Open Source Blockchain Technology - Step 3: Democratize Business (a.k.a. Everything Else) - Era of the DAC The Conclusion (spoiler alert): - We, the WordPress Community, have an amazing Competitive Advantage in the soon to be 100% Open Source World.
  5. 5. Democratize Publishing (1/3) WordPress, an Open Source Market Leader 2: Democratize Finance 3: Democratize Business
  6. 6. YouTube Demonetization March 2017, YouTube: “Put in place changes that would give brands more control over where their ads appear.” DRAFT Censorship Centralization (single point of failure) Costs / Universal / Innovation / Vendor Lock-ins Source
  7. 7. I have to TRUST … - … YouTube, in not deleting my bread and butter (for thousands of people it is, and on Patreon the same happens). - … Facebook, in not deleting my social accounts (what would happen if Mark Zuckerberg was from Iraq, where there’s still a death penalty on being gay?) - … Google, in not reading and selling my email. But off course I trust Google, because ... In their code of conduct since 2000 …
  8. 8. I have to TRUST … - … YouTube, in not deleting my bread and butter (for thousands of people it is, and on Patreon the same happens). - … Facebook, in not deleting my social accounts (what would happen if Mark Zuckerberg was from Iraq, where there’s still a death penalty on being gay?) - … Google, in not reading and selling my email. But off course I trust Google, because ... In their code of conduct since 2000. Source
  9. 9. WordPress is a Text Book Example of … Community > Corporate
  10. 10. “I believe Open Source to be the only way to build a pro-privacy, anti-monopoly, open web.” Dries Buytaert Founder Drupal Source
  11. 11. Value Extractors Value Creators WordPress Code Commits / ReleasesWordPress Stakeholders & Benefits WordPress devs.: - Credibility - Recruitment - Job security - Sales (Indirect) - Automattic vs. Ecosystem 1$ : 20$ - Community > Corporate - Decentralization WordPress Site Owner - Access to best tech, free - User friendly - Fast innovation - Universal - Ownership of data Credibility / Love
  12. 12. Code + Community Democratized Publishing Community vs. Corporates
  13. 13. Democratize Finance (2/3) Bitcoin & ICO’s, Open Source Blockchains 1: Democratize Publishing 3: Democratize Business
  14. 14. Problems with Finance Hyperinflation - e.g. Venezuela Inclusivity - 1.8B unbanked The possibility to invest - accreditation, housing Distribution of Wealth - Uber
  15. 15. Source
  16. 16. Venezuela Hyperinflation. 3.5%. Per DAY! $ 1000 Today, $ 779 after 7 days, $ 343 after 30 days, $ 0,01 at the end of the year.
  17. 17. Code + Community Democratized Finance Bitcoin as the world’s fastest growing bank
  18. 18. Democratize Everything Else (3/3) Era of the Decentralized Autonomous Community 1: Democratize Publishing 2: Democratize Finance
  19. 19. Central Server Value Extractors Profit Value Creators Uber Facebook AirBnB Google Amazon Github Reddit Centralized Technology Platforms Source: Brendan Blumer & Brock Pierce, CEO Block.One, 2017
  20. 20. Beneficiaries Users Misaligned Interest Centralized Technology Platforms Source: Brendan Blumer & Brock Pierce, CEO Block.One, 2017
  21. 21. Beneficiaries Users Profit Misaligned Interest - Profits given only reason for service - No User Vested Interest Centralized Technology Platforms Source: Brendan Blumer & Brock Pierce, CEO Block.One, 2017
  22. 22. Value Extractors Value Creators Open Source Code Token Transparent - Auditable - Trustworthy - Inclusive Decentralized Autonomous Community Source: Brendan Blumer & Brock Pierce, CEO Block.One, 2017
  23. 23. Users and Beneficiaries Complete Alignment of Interests - Leverage Larger Pool of Innovation - Unprecedented Vested Interest Decentralized Autonomous Community Source: Brendan Blumer & Brock Pierce, CEO Block.One, 2017
  24. 24. “You simply can’t compete with communities where millions of people have aligned interests.” Brendan Blumer CEO Block.One Source: Brendan Blumer, CEO Block.One
  25. 25. Source: Brendan Blumer, CEO Block.One
  26. 26. (5:03)How it works, in a standardized way, we hash content, that hash, unique fingerprint so you will, we put in the blockchain. And provide tools to verify. Under a blog, link. Pop-up, walk through revisions. (KILL: A total open-source loop. Via standardization, we take it a step further and we tend to build a whole ecosystem.) FLOW, GIT SCREEN -> GIF REVISIONS
  27. 27. Source
  28. 28. (5:03)How it works, in a standardized way, we hash content, that hash, unique fingerprint so you will, we put in the blockchain. And provide tools to verify. Under a blog, link. Pop-up, walk through revisions. (KILL: A total open-source loop. Via standardization, we take it a step further and we tend to build a whole ecosystem.) FLOW, GIT SCREEN -> GIF REVISIONS See it live at my blog
  29. 29. Source
  30. 30. Non-Timestamped Sites Are Not Secure No Proof-of-Existence & nobody took Accountability Timestamp Your Content in an Open way to prove existence and take accountability Learn more on Timestamps and SEO
  31. 31. WordProof.io/miami
  32. 32. WordProof.io/miamiSebastiaan van der Lans #WCMIA @delans MyTalk.Rocks @WordProofio

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