Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Bas van den beld how to implement your learnings tomorrow - the 2018 marketer

618 views

Published on

The modern marketer has a lot of challenges. This is why the marketer tries to learn as much as they can. By reading books, learning online, going to training sessions and attending conferences.

When they return from the conference is when the hard part starts. How to implement what you've learned? Often you don't remember the right things. Your boss doesn't help you, or your colleagues have no idea what you are talking about.

In this presentation, I look at why this happens and how we can make it better.

Published in: Business
  • Be the first to comment

  • Be the first to like this

Bas van den beld how to implement your learnings tomorrow - the 2018 marketer

  1. 1. @basvandenbeld www.marketingcirkel.nl | www.speakwithpersuasion.com | Bas van den Beld www.basvandenbeld.com | www.stateofdigital.com |www.speakwithpersuasion.com |www.marketingcirkel.nl The 2018 (Search) Marketer: Do you dare to change? @basvandenbeld Speaking, Consulting, Training Friends of Search 2018
  2. 2. @basvandenbeld www.marketingcirkel.nl | www.speakwithpersuasion.com |
  3. 3. @basvandenbeld www.marketingcirkel.nl | www.speakwithpersuasion.com | Search was about “clever solutions”
  4. 4. @basvandenbeld www.marketingcirkel.nl | www.speakwithpersuasion.com |
  5. 5. @basvandenbeld www.marketingcirkel.nl | www.speakwithpersuasion.com |
  6. 6. @basvandenbeld www.marketingcirkel.nl | www.speakwithpersuasion.com | The position of search in the eco system has changed Digital Marketing Eco System Search Digital Marketing Eco System Search
  7. 7. @basvandenbeld www.marketingcirkel.nl | www.speakwithpersuasion.com | The ideas about marketing have changed
  8. 8. @basvandenbeld www.marketingcirkel.nl | www.speakwithpersuasion.com |
  9. 9. @basvandenbeld www.marketingcirkel.nl | www.speakwithpersuasion.com | Many marketers haven’t
  10. 10. @basvandenbeld www.marketingcirkel.nl | www.speakwithpersuasion.com |
  11. 11. @basvandenbeld www.marketingcirkel.nl | www.speakwithpersuasion.com |
  12. 12. @basvandenbeld www.marketingcirkel.nl | www.speakwithpersuasion.com | What’s the role of the “new” marketer?
  13. 13. @basvandenbeld www.marketingcirkel.nl | www.speakwithpersuasion.com |
  14. 14. @basvandenbeld www.marketingcirkel.nl | www.speakwithpersuasion.com | You could be the most loved marketer in the world…
  15. 15. @basvandenbeld www.marketingcirkel.nl | www.speakwithpersuasion.com | A new ‘type’ of search marketer
  16. 16. @basvandenbeld www.marketingcirkel.nl | www.speakwithpersuasion.com | THE 2018 SEARCH MARKETER knows what’s needed for success knows the developments knows the tactics and tools manages the surroundings knows the audience
  17. 17. @basvandenbeld www.marketingcirkel.nl | www.speakwithpersuasion.com | THE 2018 SEARCH MARKETER Knows it all
  18. 18. @basvandenbeld www.marketingcirkel.nl | www.speakwithpersuasion.com | But can we know it all? ?
  19. 19. @basvandenbeld www.marketingcirkel.nl | www.speakwithpersuasion.com | We think we know all… ?
  20. 20. @basvandenbeld www.marketingcirkel.nl | www.speakwithpersuasion.com | The key to the new marketer’s succes is to keep learning
  21. 21. @basvandenbeld www.marketingcirkel.nl | www.speakwithpersuasion.com | Organisations are trying to change
  22. 22. @basvandenbeld www.marketingcirkel.nl | www.speakwithpersuasion.com |
  23. 23. @basvandenbeld www.marketingcirkel.nl | www.speakwithpersuasion.com |
  24. 24. @basvandenbeld www.marketingcirkel.nl | www.speakwithpersuasion.com |
  25. 25. @basvandenbeld www.marketingcirkel.nl | www.speakwithpersuasion.com |
  26. 26. @basvandenbeld www.marketingcirkel.nl | www.speakwithpersuasion.com |
  27. 27. @basvandenbeld www.marketingcirkel.nl | www.speakwithpersuasion.com |
  28. 28. @basvandenbeld www.marketingcirkel.nl | www.speakwithpersuasion.com |
  29. 29. @basvandenbeld www.marketingcirkel.nl | www.speakwithpersuasion.com |
  30. 30. @basvandenbeld www.marketingcirkel.nl | www.speakwithpersuasion.com |
  31. 31. @basvandenbeld www.marketingcirkel.nl | www.speakwithpersuasion.com |
  32. 32. @basvandenbeld www.marketingcirkel.nl | www.speakwithpersuasion.com | That’s when the problems begin…
  33. 33. @basvandenbeld www.marketingcirkel.nl | www.speakwithpersuasion.com |
  34. 34. @basvandenbeld www.marketingcirkel.nl | www.speakwithpersuasion.com | Knowledge is like the structure in a building: it can collapse if implemented wrong
  35. 35. @basvandenbeld www.marketingcirkel.nl | www.speakwithpersuasion.com | It’s difficult to pay attention to everything
  36. 36. @basvandenbeld www.marketingcirkel.nl | www.speakwithpersuasion.com | We often remember the wrong things
  37. 37. @basvandenbeld www.marketingcirkel.nl | www.speakwithpersuasion.com | There’s a difference between learning and studying Source: The diagrams book -Kevin Duncan
  38. 38. @basvandenbeld www.marketingcirkel.nl | www.speakwithpersuasion.com | The consequences are… well…
  39. 39. @basvandenbeld www.marketingcirkel.nl | www.speakwithpersuasion.com | Results: tacticsWe remember some tactics
  40. 40. @basvandenbeld www.marketingcirkel.nl | www.speakwithpersuasion.com | It usually doesn’t match with our real life experiences
  41. 41. @basvandenbeld www.marketingcirkel.nl | www.speakwithpersuasion.com | We can’t get it embedded in the organisation
  42. 42. @basvandenbeld www.marketingcirkel.nl | www.speakwithpersuasion.com | The boss wants instant results
  43. 43. @basvandenbeld www.marketingcirkel.nl | www.speakwithpersuasion.com | Everyday work gets in the way
  44. 44. @basvandenbeld www.marketingcirkel.nl | www.speakwithpersuasion.com | We don’t want to hear certain things
  45. 45. @basvandenbeld www.marketingcirkel.nl | www.speakwithpersuasion.com | Seems like your organisation doesn’t want to…
  46. 46. @basvandenbeld www.marketingcirkel.nl | www.speakwithpersuasion.com | The result?
  47. 47. @basvandenbeld www.marketingcirkel.nl | www.speakwithpersuasion.com |
  48. 48. @basvandenbeld www.marketingcirkel.nl | www.speakwithpersuasion.com | We feel trapped
  49. 49. @basvandenbeld www.marketingcirkel.nl | www.speakwithpersuasion.com |
  50. 50. @basvandenbeld www.marketingcirkel.nl | www.speakwithpersuasion.com | We all wanted the same…
  51. 51. @basvandenbeld www.marketingcirkel.nl | www.speakwithpersuasion.com |
  52. 52. @basvandenbeld www.marketingcirkel.nl | www.speakwithpersuasion.com | What to do?
  53. 53. @basvandenbeld www.marketingcirkel.nl | www.speakwithpersuasion.com | We need a different mind set
  54. 54. @basvandenbeld www.marketingcirkel.nl | www.speakwithpersuasion.com | Instantly connect what we learn to our situation
  55. 55. @basvandenbeld www.marketingcirkel.nl | www.speakwithpersuasion.com | We should learn from each other
  56. 56. @basvandenbeld www.marketingcirkel.nl | www.speakwithpersuasion.com | But how to get there?
  57. 57. @basvandenbeld www.marketingcirkel.nl | www.speakwithpersuasion.com |
  58. 58. @basvandenbeld www.marketingcirkel.nl | www.speakwithpersuasion.com | What your organisation can do
  59. 59. @basvandenbeld www.marketingcirkel.nl | www.speakwithpersuasion.com | Lead by example
  60. 60. @basvandenbeld www.marketingcirkel.nl | www.speakwithpersuasion.com | Don’t panic
  61. 61. @basvandenbeld www.marketingcirkel.nl | www.speakwithpersuasion.com | Map out your organisation
  62. 62. @basvandenbeld www.marketingcirkel.nl | www.speakwithpersuasion.com | Clarity in control
  63. 63. @basvandenbeld www.marketingcirkel.nl | www.speakwithpersuasion.com | Set clear goals
  64. 64. @basvandenbeld www.marketingcirkel.nl | www.speakwithpersuasion.com | Pooping is not the goal of eating
  65. 65. @basvandenbeld www.marketingcirkel.nl | www.speakwithpersuasion.com | Give real trust
  66. 66. @basvandenbeld www.marketingcirkel.nl | www.speakwithpersuasion.com | Be Yoda
  67. 67. @basvandenbeld www.marketingcirkel.nl | www.speakwithpersuasion.com | What the agencies can do
  68. 68. @basvandenbeld www.marketingcirkel.nl | www.speakwithpersuasion.com | Stop thinking you know better
  69. 69. @basvandenbeld www.marketingcirkel.nl | www.speakwithpersuasion.com | Get INTO the business
  70. 70. @basvandenbeld www.marketingcirkel.nl | www.speakwithpersuasion.com | Teach for a better life, not instant results
  71. 71. @basvandenbeld www.marketingcirkel.nl | www.speakwithpersuasion.com | What you can do
  72. 72. @basvandenbeld www.marketingcirkel.nl | www.speakwithpersuasion.com | Schedule in time to learn
  73. 73. @basvandenbeld www.marketingcirkel.nl | www.speakwithpersuasion.com | Choose conference/training/ session wisely
  74. 74. @basvandenbeld www.marketingcirkel.nl | www.speakwithpersuasion.com | Preparation is key
  75. 75. @basvandenbeld www.marketingcirkel.nl | www.speakwithpersuasion.com | Use information instantly & make notes accordingly
  76. 76. @basvandenbeld www.marketingcirkel.nl | www.speakwithpersuasion.com | Share what you learned
  77. 77. @basvandenbeld www.marketingcirkel.nl | www.speakwithpersuasion.com | Use tools
  78. 78. @basvandenbeld www.marketingcirkel.nl | www.speakwithpersuasion.com | Make a post training action plan
  79. 79. @basvandenbeld www.marketingcirkel.nl | www.speakwithpersuasion.com | To conclude...
  80. 80. @basvandenbeld www.marketingcirkel.nl | www.speakwithpersuasion.com | You don’t have to start from zero
  81. 81. @basvandenbeld www.marketingcirkel.nl | www.speakwithpersuasion.com | You can be the new hero
  82. 82. @basvandenbeld www.marketingcirkel.nl | www.speakwithpersuasion.com | Experience leads to surprising results
  83. 83. @basvandenbeld www.marketingcirkel.nl | www.speakwithpersuasion.com |
  84. 84. @basvandenbeld www.marketingcirkel.nl | www.speakwithpersuasion.com |
  85. 85. @basvandenbeld www.marketingcirkel.nl | www.speakwithpersuasion.com |
  86. 86. @basvandenbeld www.marketingcirkel.nl | www.speakwithpersuasion.com | Follow me, I tweet, share, and write about this! 
 Have Bas speak or train at your even or company consult? Get in touch! Bas van den Beld
 www.basvandenbeld.com www.marketingcirkel.nl www.speakwithpersuasion.com
 www.linkedin.com/in/basvandenbeld @basvandenbeld

×