Bas van den beld how to implement your learnings tomorrow - the 2018 marketer

@basvandenbeld
www.marketingcirkel.nl | www.speakwithpersuasion.com |
Bas van den Beld
www.basvandenbeld.com | www.stateof...

@basvandenbeld

@basvandenbeld
Search was about “clever solutions”

@basvandenbeld
The position of search in the eco system has changed...

@basvandenbeld
The ideas about marketing have
changed

@basvandenbeld
Many marketers haven’t

@basvandenbeld
What’s the role of the “new”
marketer?

@basvandenbeld
You could be the most loved marketer in the world…

@basvandenbeld
A new ‘type’ of search marketer

@basvandenbeld
THE 2018 SEARCH MARKETER
knows what’s
needed
for
suc...

@basvandenbeld
THE
2018
SEARCH
MARKETER
Knows
it all

@basvandenbeld
But can
we
know it
all?
?

@basvandenbeld
We think
we know
all…
?

@basvandenbeld
The key to the new marketer’s succes is to keep lear...

@basvandenbeld
Organisations are trying to change

@basvandenbeld
That’s when the problems begin…

@basvandenbeld
Knowledge is like the structure in a building:
it ca...

@basvandenbeld
It’s difficult to pay
attention to
everything

@basvandenbeld
We often remember the wrong things

@basvandenbeld
There’s a difference between learning and studying
S...

@basvandenbeld
The consequences are… well…

@basvandenbeld
Results: tacticsWe remember some tactics

@basvandenbeld
It usually doesn’t match with our real life experien...

@basvandenbeld
We can’t get it embedded in the
organisation

@basvandenbeld
The boss wants instant results

@basvandenbeld
Everyday work gets in the way

@basvandenbeld
We don’t want to hear certain things

@basvandenbeld
Seems like your organisation doesn’t want to…

@basvandenbeld
The result?

@basvandenbeld
We feel trapped

@basvandenbeld
We all wanted the same…

@basvandenbeld
What to do?

@basvandenbeld
We need a different mind set

@basvandenbeld
Instantly connect what we learn to our situation

@basvandenbeld
We should learn from each other

@basvandenbeld
But how to get there?

@basvandenbeld
What your organisation can do

@basvandenbeld
Lead by example

@basvandenbeld
Don’t panic

@basvandenbeld
Map out your organisation

@basvandenbeld
Clarity in control

@basvandenbeld
Set clear goals

@basvandenbeld
Pooping is not the goal of eating

@basvandenbeld
Give real trust

@basvandenbeld
Be Yoda

@basvandenbeld
What the agencies can do

@basvandenbeld
Stop thinking you know better

@basvandenbeld
Get INTO the business

@basvandenbeld
Teach for a better life, not instant results

@basvandenbeld
What you can do

@basvandenbeld
Schedule in time to learn

@basvandenbeld
Choose conference/training/ session wisely

@basvandenbeld
Preparation is key

@basvandenbeld
Use information instantly & make notes accordingly

@basvandenbeld
Share what you learned

@basvandenbeld
Use tools

@basvandenbeld
Make a post training action plan

@basvandenbeld
To conclude...

@basvandenbeld
You don’t have to start from zero

@basvandenbeld
You can
be the
new hero

@basvandenbeld
Experience leads to surprising results

@basvandenbeld
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Bas van den beld how to implement your learnings tomorrow - the 2018 marketer