Measuring and improving using metrics

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You’ve put in a lot of hard work to launch a new product, but the work doesn’t stop there: products are constantly evolving even after launching. Being able to measure your product’s progress is critical to improving it. In this class, you’ll learn how to identify the right metrics and KPIs to guide your product to continued success.

Workshop content and delivery via General Assembly

Measuring and improving using metrics

  1. 1. MEASURING AND IMPROVING USING METRICS
  2. 2. 2MEASURING AND IMPROVING USING METRICS WELCOME TO GENERAL ASSEMBLY
  3. 3. 3INTRODUCTION JANNA BASTOW and more…
  4. 4. 4INTRODUCTION ‣ ‣ ‣ INTRODUCE YOURSELF
  5. 5. 5LEARNING OBJECTIVES By the end of this session you will be able to... ‣ ‣ ‣
  6. 6. 6AGENDA ‣ ‣ ‣
  7. 7. 7MEASURING AND IMPROVING USING METRICS WHAT MAKES SOMETHING A SUCCESS?
  8. 8. 8WHAT MAKES SOMETHING A SUCCESS? The iPad ‣ ‣
  9. 9. 9WHAT MAKES SOMETHING A SUCCESS? Another Successful Product ‣ ‣
  10. 10. 10MEASURING AND IMPROVING USING METRICS TYPES OF METRICS
  11. 11. 11TYPES OF METRICS A funnel
  12. 12. 12TYPES OF METRICS Acquire - Definition ‣ ‣ ‣ ‣ ‣
  13. 13. 13TYPES OF METRICS Acquire - Key Terms ‣ ‣ ‣ ‣ ‣ ‣ ‣ ‣ ‣
  14. 14. 14TYPES OF METRICS Acquire - Exercise ‣ ‣ ‣ ‣
  15. 15. 15TYPES OF METRICS Engage - Definition ‣ ‣ ‣ ‣ ‣ ‣
  16. 16. 16TYPES OF METRICS Engage - Key Terms ‣ ‣ ‣ ‣ ‣ ‣
  17. 17. 17TYPES OF METRICS Engage - Exercise ‣ ‣ ‣ ‣
  18. 18. 18TYPES OF METRICS Retain - Definition ‣ ‣ ‣ ‣ ‣
  19. 19. 19TYPES OF METRICS Retain - Key Terms ‣ ‣ ‣ ‣ ‣ ‣
  20. 20. 20TYPES OF METRICS Retain - Exercise ‣ ‣ ‣ ‣
  21. 21. 21MEASURING AND IMPROVING USING METRICS 5 MINUTE BREAK
  22. 22. 22TYPES OF METRICS Grow - Definition ‣ ‣ ‣ ‣ ‣ ‣
  23. 23. 23TYPES OF METRICS Growth - Key Terms ‣ ‣ ‣ ‣ ‣
  24. 24. 24TYPES OF METRICS Growth - Exercise ‣ ‣ ‣ ‣
  25. 25. 25TYPES OF METRICS Revenue - Definition ‣ ‣ ‣ ‣ ‣ ‣
  26. 26. 26TYPES OF METRICS Revenue - Key Terms ‣ ‣ ‣ ‣ ‣ ‣ ‣
  27. 27. 27TYPES OF METRICS Revenue - Exercise ‣ ‣ ‣ ‣
  28. 28. 28MEASURING AND IMPROVING USING METRICS TRACKING YOUR METRICS
  29. 29. 29TRACKING YOUR METRICS Google Analytics
  30. 30. 30TRACKING YOUR METRICS Other Tools to Check Out
  31. 31. 31 DISCUSSION TIME TESTING AND VALIDATING YOUR IDEA
  32. 32. 32 Q&A TESTING AND VALIDATING YOUR IDEA

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