Hello, my name is Bastien Labelle.
Blogging 101
What is a blog?
A blog is a journal
A blog is a community
A blog is you
Why blogging is important
Cédric Giorgi cedricgiorgi.com Maxime Garrigues petitdeviendragrand.com
Cédric Giorgi cedricgiorgi.com Maxime Garrigues petitdeviendragrand.com CMO Goojet CEO X-PRIME iD
Choosing the right topic
Niche topics
Choosing the platform
DIY* Wordpress Dotclear MovableType
Online platform Overblog Blogger (Google) Wordpress.com Typepad
DIY vs Online platform
Choosing the right name
Blogging Tools: FTP FileZilla (Windows) Cyberduck (Mac)
Blogging Tools: Metrics Google Analytics Xiti
Blogging Tools: Editors Windows Live Writer (Windows) Ecto (Mac)
Blogging Tools: Feed readers Google Reader Netvibes
Blog design A lot of available structures Free themes/designs Avoid overloaded blogs Don’t forget the «about» page
Writing Write unique and useful content One topic at the time Engage conversations Not too short, not too long Be careful ...
SEO Effective titles Good content is good SEO
Making money Blogging won’t make you a billionaire Only a few can live with blogs income
Making money: Advertising Sponsored links Graphic ads
Making money: Writing Sponsored posts Special programs
Promoting content Facebook.com Twitter.com Yoolink.com E-mail signature
Promoting content Scoopeo.com Fuzz.fr Wikio.fr Directories
Promoting content Comments & trackbacks Exchange links Socialize
It takes time!
Thanks, questions?
Bastien Labelle [email_address]
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Blogging 101

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Course given to ESC Toulouse, Sept 2009

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Blogging 101

  1. 1. Hello, my name is Bastien Labelle.
  2. 2. Blogging 101
  3. 3. What is a blog?
  4. 4. A blog is a journal
  5. 5. A blog is a community
  6. 6. A blog is you
  7. 7. Why blogging is important
  8. 8. Cédric Giorgi cedricgiorgi.com Maxime Garrigues petitdeviendragrand.com
  9. 9. Cédric Giorgi cedricgiorgi.com Maxime Garrigues petitdeviendragrand.com CMO Goojet CEO X-PRIME iD
  10. 10. Choosing the right topic
  11. 11. Niche topics
  12. 12. Choosing the platform
  13. 13. DIY* Wordpress Dotclear MovableType
  14. 14. Online platform Overblog Blogger (Google) Wordpress.com Typepad
  15. 15. DIY vs Online platform
  16. 16. Choosing the right name
  17. 17. Blogging Tools: FTP FileZilla (Windows) Cyberduck (Mac)
  18. 18. Blogging Tools: Metrics Google Analytics Xiti
  19. 19. Blogging Tools: Editors Windows Live Writer (Windows) Ecto (Mac)
  20. 20. Blogging Tools: Feed readers Google Reader Netvibes
  21. 21. Blog design A lot of available structures Free themes/designs Avoid overloaded blogs Don’t forget the «about» page
  22. 22. Writing Write unique and useful content One topic at the time Engage conversations Not too short, not too long Be careful about what you write
  23. 23. SEO Effective titles Good content is good SEO
  24. 24. Making money Blogging won’t make you a billionaire Only a few can live with blogs income
  25. 25. Making money: Advertising Sponsored links Graphic ads
  26. 26. Making money: Writing Sponsored posts Special programs
  27. 27. Promoting content Facebook.com Twitter.com Yoolink.com E-mail signature
  28. 28. Promoting content Scoopeo.com Fuzz.fr Wikio.fr Directories
  29. 29. Promoting content Comments & trackbacks Exchange links Socialize
  30. 30. It takes time!
  31. 31. Thanks, questions?
  32. 32. Bastien Labelle [email_address]

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