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Presentazione tesi Buonvino

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Presentazione della tesi di Marco Buonvino

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Presentazione tesi Buonvino

  1. 1. Analisi di requisiti e sperimentazione di meccanismi per garantire la qualità dell’informazione sul web: il caso della medicina non convenzionale<br />Marco BuonvinoMatricola: 716148<br />Relatore: prof.ssa Carla Simone<br />Correlatore: dott. ing. Federico Cabitza<br />Laurea Magistrale in Teoria e Tecnologia della Comunicazione<br />Università degli studi di Milano - Bicocca<br />Anno accademico 2009/2010<br />
  2. 2. L’informazione nel World Wide Web<br />Grande quantità di informazioni per ogni campo della conoscenza;<br />Chiunque può inserire contenuti;<br />Dimensioni in costante espansione.<br /><ul><li>Informazioni poco adatte alle esigenze degli utenti;
  3. 3. Ripercussioni sui processi di scelta da parte dell’utenteStviliaet al., 2009</li></ul>Aumento della qualità dell’informazione.<br />2<br />
  4. 4. Cos’è la qualità dell’informazione?<br />Informazione: significato attribuito a rappresentazioni simboliche, che viene veicolato attraverso i soggetti, in uno specifico contesto d’uso o d’interpretazione.Stviliaetal., 2007.<br />Qualità dell’informazione (IQ): la misura in cui un’informazione si rivela utile agli scopi dell’utente, nel relativo contesto di attività. “Fitness touse” – Wang and Strong, 1996.<br />3<br />
  5. 5. Dominio: medicina non convenzionale<br />Medicina non convenzionale <br />Medicina naturale e complementare (MNC)<br />Medicina alternativa<br /><ul><li>Tendenza verso la biologia;
  6. 6. Possiede evidenze scientifiche;
  7. 7. Più facilmente verificabile;
  8. 8. Avvicinamento graduale e prudente alla medicina non convenzionale.</li></ul>4<br />
  9. 9. Scopo<br /><ul><li>Identificare, descrivere e valutare dei meccanismi per garantire la qualità dell’informazione nel web, relativa al dominio della medicina naturale e complementare (MNC)</li></ul>Delineare una serie di “migliori pratiche” che aiutino la realizzazione di un sito web che tratta di MNC e che mira a garantire la IQ all’interno dei propri contenuti.<br />5<br />
  10. 10. IQ: attributi<br />Attributi: sei dimensioni della qualità dell’informazione, per contenuti<br />web relativi alla MNC –Stviliaet al., 2009.<br />nccam.nih.gov<br /><ul><li>Precisione
  11. 11. Completezza
  12. 12. Accessibilità
  13. 13. Recentezza
  14. 14. Praticità
  15. 15. Autorevolezza</li></ul>www.hon.ch<br /><ul><li>Ordinamento degli attributi sugli assi per importanza;
  16. 16. 24 indicazioni complessive per la garanzia della qualità dell’informazione.</li></ul>6<br />
  17. 17. IQ: metodi<br />Metodi: approcci attraverso cui l’autore di un sito web può allestire strumenti per incrementare la IQ –Stviliaet al., 2009.<br />Es.<br />Es. <br />Es.<br />7<br />
  18. 18. IQ: meccanismi<br />Meccanismi: realizzazioni pratiche di strumenti finalizzati all’incremento della qualità dell’informazione, all’interno di una pagina o sito web.<br />8<br />
  19. 19. Sperimentazione<br /> Scopo:<br />Verificare l’efficacia dei meccanismi;<br />Definire una serie di requisiti per l’incremento della qualità dell’informazione;<br />Delineare delle linee guida per l’incremento della qualità d’informazione in siti web che trattano di MNC.<br /> Blog “Il Caduceo Alternativo”: <br />una raccolta di evidenze scientifiche sui rimedi della medicina naturale e complementare, presentate in brevi interventi.<br />9<br />
  20. 20. Specifica requisiti per il blog<br />Grafico a sei assi<br />Questionario online<br />Documento dei requisiti R. Polillo, 2006.<br />24 requisiti<br />19 requisiti<br />43 requisiti per “Il Caduceo Alternativo”<br />10<br />
  21. 21. Risultati del questionario<br />Questionario online<br />101 rispondenti;<br />Scarsa conoscenza della MNC;<br />Acceso interesse verso la MNC;<br />Buona competenza nell’uso della tecnologia.<br />Precisione<br />Completezza<br />Accessibilità<br />Recentezza<br />Praticità<br />Autorevolezza<br />11<br />
  22. 22. Il Caduceo Alternativo<br />Piattaforma di pubblicazione:Wordpress 3.0.1.<br />Barra di navigazione<br />Ricerca per parole chiave<br />Link agli articoli, detti “Pillole Informative”<br />Certificato HONcode<br />Homepage<br /><ul><li>Grafica essenziale;
  23. 23. Assenza di pubblicità.</li></ul>12<br />
  24. 24. Il Caduceo Alternativo<br />Contenuti<br />Condivisione dei contenuti<br />Citazioni di prove di evidenza scientifica<br />Sistema di valutazione dei contenuti<br />Pillola Informativa<br />13<br />
  25. 25. Il Caduceo Alternativo<br />Link ai profili dell’autore sui social network<br />Autore<br />Serie di linee guida per la redazione dei contenuti<br />Presentazione dell’autore, con indicazione di nome reale e qualifiche<br />14<br />Metodologia<br />
  26. 26. Risultati del blog: visitatori<br />Provenienza visitatori:<br />15<br />
  27. 27. Risultati del blog: visualizzazioni<br />Tipologia di pagina<br />Visualizzazione diretta delle prove di evidenza scientifica<br />Condivisione delle Pillole Informative tramite social network<br />16<br />
  28. 28. Conclusioni<br />Effettuare un sondaggio fra gli utenti;<br />Verificare al 100% il grafico a sei assi;<br />Effettuare un’ulteriore specifica di requisiti;<br />Investire nella SEO;<br />Investire nell’uso di social network;<br />Creare e utilizzare dei meccanismi per incrementare la IQ dei contenuti.<br />Precisione e completezza: attributi più importanti;<br />Autorevolezza: poco importante nel questionario, sebbene molto considerata nel blog;<br /><ul><li>Definizione a livello centrale: metodo dal controllo più facile e diretto;
  29. 29. Esternalizzazione verso un ente terzo: metodo più impegnativo;
  30. 30. HONcode: meccanismo più completo, ma impegnativo;
  31. 31. Presentazione dell’autore: meccanismo molto utilizzato;
  32. 32. Visualizzazione diretta delle prove di evidenza scientifica: meccanismo poco utilizzato.</li></ul>17<br />
  33. 33. Grazie per l’attenzione<br />18<br />

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