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Experience Mapping - A light workshop

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A light workshop based on the book "Mapping Experiences" by James Kalbach, hosted by UX Book Club Roma.

Design Challenge: How might we innovate the food experience for D&D heroes?

Four main activities to envision an idea:
- Customer Value Chain
- Experience Map
- Value Proposition Canvas
- Service Blueprint

Materials added in appendix!
- Group character sheet
- Personas
- Ye olde Notes
- Ye olde Reporte

Published in: Design
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Experience Mapping - A light workshop

  1. 1. experience mapping a light workshop
  2. 2. Veniamo a noi
  3. 3. Experience Mapping James Kalbach http://shop.oreilly.com/product/ 0636920038870.do
  4. 4. Workshop time!
  5. 5. Attività zero Creazione del gruppo (5’)
  6. 6. Before we start
  7. 7. Point of view Scope Focus Structure Use Quali esperienze devono essere mappate? Qual è il perimetro dell’esperienza da mappare? Quali aspetti dell’esperienza devono essere inclusi? Come organizzare l’informazione nella mappa? Come usare la rappresentazione per supportare la discussione?
  8. 8. Attività 1 Customer Value Chain (10’)
  9. 9. Fase di ricerca Fate un tiro di abilità
  10. 10. Attività 2 Experience Map (20’)
  11. 11. Attività 3 Value Proposition Canvas (15’)
  12. 12. Attività 4 Service Blueprint (20’)
  13. 13. Base per la discussione Scopo principale: allineamento Attenzione al livello di formalità
  14. 14. The Back of the Napkin Dan Roam https://www.amazon.com/Back-Napkin- Expanded-Problems-Pictures/dp/1591842697
  15. 15. domande? @marcobuonvino
  16. 16. NO IMAGES WERE HARMED MAKING THESE http://www.cruzine.com/2013/01/11/cool-concept-art-kevin-ky-yan/ http://charroart.blogspot.it/2011/07/fantasy-tavern.html https://thenounproject.com/term/money-bag/967928 https://thenounproject.com/term/map/972152 http://www.sheblackdragon.com/rpgs/ https://experiencinginformation.com/2016/06/12/five-key-questions-to-start-mapping-experiences/ https://strategyzer.com/canvas/value-proposition-canvas http://adaptivepath-org.ap.reccenter.com/site/uploads/2011/11/RailEurope_CXMap_FINAL.001.png https://upload.wikimedia.org/wikipedia/commons/a/ac/Service_Design_Blueprint.png http://robreyart.blogspot.it/2014/08/d-players-handbook.html http://midasintelligence.blogspot.it/2015/11/d-background-tavern-brawl-veteran.html https://thenounproject.com/search/?q=discussion&i=961249 https://thenounproject.com/term/align-center/719648 https://thenounproject.com/term/eye/204919 https://thenounproject.com/term/scope/744296 https://thenounproject.com/term/camera-focus/286379 https://thenounproject.com/term/structure/36786 https://thenounproject.com/term/exchange/670292
  17. 17. Materiale

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