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Black-Hat ProtectionNegative SEO verstehen & verhindern                            http://gdig.de/seokomm12               ...
Folien herunterladen…    http://gdig.de/seokomm12
About meSEO Trainings / Seminare & StrategieberatungWordPress Security, Consulting & Development                          ...
Negative SEO existiert      Natürlich gibt esnicht, alles Hirngespinste!    Negative SEO!
„negative seo“ lt. Google Trends…
Bad SEOs?!   Credits: http://bit.ly/T8wMwO
Die sollten es definitiv    wissen, oder?
“Can competitors harm ranking?There‟s nothing a competitorcan do to harm your ranking orhave your site removed from ourind...
“Can competitors harm ranking?There‟s almost nothing acompetitor can do to harm yourranking or have your siteremoved from ...
“Can competitors harm ranking?Google works hard to preventother webmasters from beingable to harm your ranking orhave your...
#GOOGLEFAIL
„nothing“            „almost nothing“                               „hard to prevent“
„bad links“ = „rankings dropped“
http://www.seo-united.de/blog/seo/dreistes-negative-seo-angebot.htm
“[…] Negative SEO. Sie könnendamit Ihre Konkurrenz ganzeinfach von uns torpedierenlassen […]. Dies ist erheblichgünstiger ...
“Mit unseren Kundendaten gehenwir zu 100% vertraulich um.Unser Firmensitz im Ausland(Seychellen) ermöglicht es unsdiese Da...
Bing auch mal als „First-Mover“                          Bing erlaubt als erste                       Suchmaschine das pro...
“We don„t want to scarethe regular webmaster!”- Matt Cutts
Und plötzlich: Google Disavow Tool                                     Auf der PubCon 2012 in                             ...
Ein Tool für ein nicht existentes Problem…   C’mon Google, seriously?
Negative SEO existiert bereits,seitdem Google Links bewertet…
This guy just made it worse…!„Mainstream“ Thema seit 2012.
Penguin reagiert härter auf Filter-Überschreitungen…   GENAU DAS will ich aber im Negative SEO erreichen!
„Das Auslösen eines Filters  durch Überschreiten einesunbekannten Schwellwertes.“
Wie Amateure dabei vorgehen…                   Kaufen von 50 / 300 / whatever                   Linkpaketen (häufig mit ei...
#FAIL
„Das Auslösen mehrerer Filter durch        Überschreiten von      multiplen, bekannten         Schwellwerten.“
Geo Location                            ?Hosting, IPs, GWT                                                          follow...
Tipp zum Anchortext Spamming…  Start mit den verwundbaren Unterseiten!        „Welche Seiten sind hart optimiert?“        ...
ZOMG!„Und wie kann ich mich dagegen schützen?“
“Es gibt keinen 100%igenSchutz gegen Negative SEO.”– just myself!
Mögliche Signale & IndikatorenCredits: http://bit.ly/WfQZTA
#1 „Large-Scale“ Rankingverluste
#2 Extreme „Spikes“ im Linkgraphen
#3 Anstieg: Unique Domains & Class-C‘s                     Massiver Anstieg (%) kann ein                     Signal für üb...
#4 Plötzlich „dreckige“ Linktexte
#5 Content DiebstahlGoogle zeigt die „passendsteSeite“, das ist mgl. aber nicht die „bevorzugte“ Variante!                ...
Best PracticesLet’s get on top of this: 10 Tips!
#1 Nutzt Copyscape                       Regelmäßige Index-Checks                     (Textblöcke per Copy & Paste)       ...
#2 Copy & Paste = Link                    LB Pro fügt bei STRG+C von Texten                      automatisch den Link zu e...
#3 Keine vollständigen RSS-Feeds                     Scraping von vollständigen RSS-                        Feeds ist „Kin...
#4 GWT: E-Mail Weiterleitung                            Benachrichtigungen aktivieren                               und au...
#5 GWT: „Links to your Site“-Tab                       Regelmäßig schauen, welche                       (ungewollten) Side...
#6 Benachrichtigung über neue Links                      Yup, auch wenn‘s komisch                     klingt: Link Alerts ...
#7 Majestic SEO: „Lost & Found“ Feature                    Die „Lost & Found“ Tabs bieten                    einen schnell...
#8 Linkwachstum im Überblick              https://tools.sistrix.de/domain/%DOMAIN%/links/history
#9 Google Alerts          Query: „site:domain.de viagra OR cialis (OR …)“                                                 ...
Werbepause http://bluemonitor.net/
#10 Ultimativ: Ein solides Linkprofil           Anchortexte (hohe Differenz: Money vs. Brand)            sind Best-in-Clas...
Credits: http://bit.ly/T4XBRk
Re-Visited: Das Google Disavow Tool                                             Usability?!                               ...
Das Google Disavow Tool                          58
Absolut genial…Diejenigen die das Tool nutzen, WISSEN was sie tun…
#1 Google doesn‘t tell you!…aber erlaubt, alles zu „disavow‘en“!
#2 Keine Garantie, dass es funktioniert!  “Google is just using this as a "hint" now!”                                    ...
#3 Zeitrahmen völlig unklar!“Kein direktes Feedback (außer bei ReCon)”                       Credits: http://bit.ly/hzAIwG
#4 disavow = nofollow“In general we don’t follow them.” But sometimes?!                                       Quelle: http...
#5 It‘s not my f*cking Job!Warum sollte ich Google’s Algo fixen?
Und: Die Links bleiben trotzdem da!Die Arbeit mit dem Linkprofil ist extrem aufwändig.
Sorry Google, but that’s just…
Upload a file containing only the links you want to disavow!          = nur eine Datei, die fortlaufend zu pflegen ist.
One-Click ExportAber: Unbedingt vorher manuell prüfen!
The REAL Beauty of Disavow!
- censored -
OMCap 2011 - Online Marketing Konferenz Berlin                                     Finally!13.10.2011                   We...
Danke! Fragen?     mail@grimm-digital.com     twitter.com/basgr     linkedin.com/in/bastiangrimm     facebook.com/grimm.di...
Blackhat Protection: Negative SEO verstehen & verhindern - SEOkomm 2012
Blackhat Protection: Negative SEO verstehen & verhindern - SEOkomm 2012
Blackhat Protection: Negative SEO verstehen & verhindern - SEOkomm 2012
Blackhat Protection: Negative SEO verstehen & verhindern - SEOkomm 2012
Blackhat Protection: Negative SEO verstehen & verhindern - SEOkomm 2012
Blackhat Protection: Negative SEO verstehen & verhindern - SEOkomm 2012
Blackhat Protection: Negative SEO verstehen & verhindern - SEOkomm 2012
Blackhat Protection: Negative SEO verstehen & verhindern - SEOkomm 2012
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Blackhat Protection: Negative SEO verstehen & verhindern - SEOkomm 2012

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Negatives SEO im Mainstream: Monitoring, Maßnahmen und Schutz inkl. Google Disavow & Co.

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Blackhat Protection: Negative SEO verstehen & verhindern - SEOkomm 2012

  1. 1. Black-Hat ProtectionNegative SEO verstehen & verhindern http://gdig.de/seokomm12 Salzburg im November 2012 Bastian Grimm, Managing Partner - Grimm Digital - @basgr
  2. 2. Folien herunterladen… http://gdig.de/seokomm12
  3. 3. About meSEO Trainings / Seminare & StrategieberatungWordPress Security, Consulting & Development @basgrInternationaler Marktplatz für „Expired Domains“ . 3
  4. 4. Negative SEO existiert Natürlich gibt esnicht, alles Hirngespinste! Negative SEO!
  5. 5. „negative seo“ lt. Google Trends…
  6. 6. Bad SEOs?! Credits: http://bit.ly/T8wMwO
  7. 7. Die sollten es definitiv wissen, oder?
  8. 8. “Can competitors harm ranking?There‟s nothing a competitorcan do to harm your ranking orhave your site removed from ourindex. […]”Anfang 2012
  9. 9. “Can competitors harm ranking?There‟s almost nothing acompetitor can do to harm yourranking or have your siteremoved from our index. […]” April 2012
  10. 10. “Can competitors harm ranking?Google works hard to preventother webmasters from beingable to harm your ranking orhave your site removed from ourindex. […]” http://support.google.com/webmasters/bin/answer.py?hl=en&answer=34449
  11. 11. #GOOGLEFAIL
  12. 12. „nothing“ „almost nothing“ „hard to prevent“
  13. 13. „bad links“ = „rankings dropped“
  14. 14. http://www.seo-united.de/blog/seo/dreistes-negative-seo-angebot.htm
  15. 15. “[…] Negative SEO. Sie könnendamit Ihre Konkurrenz ganzeinfach von uns torpedierenlassen […]. Dies ist erheblichgünstiger und sehr kurzfristig zurealisieren, wohingegen reguläreSuchmaschinenoptimierung oftein jahrelanger Prozess ist. [...]”
  16. 16. “Mit unseren Kundendaten gehenwir zu 100% vertraulich um.Unser Firmensitz im Ausland(Seychellen) ermöglicht es unsdiese Daten zu beschützen […].Wenn wir also Ihre Konkurrenznicht von den Plätzen vor Ihnenradieren können, erhalten Sie IhrGeld zurück. [...]”
  17. 17. Bing auch mal als „First-Mover“ Bing erlaubt als erste Suchmaschine das pro-aktive Entwerten von Links.
  18. 18. “We don„t want to scarethe regular webmaster!”- Matt Cutts
  19. 19. Und plötzlich: Google Disavow Tool Auf der PubCon 2012 in Vegas stellt dann auch Google ein entsprechendes Tool vor…! https://www.google.com/webmasters/tools/disavow-links-main
  20. 20. Ein Tool für ein nicht existentes Problem… C’mon Google, seriously?
  21. 21. Negative SEO existiert bereits,seitdem Google Links bewertet…
  22. 22. This guy just made it worse…!„Mainstream“ Thema seit 2012.
  23. 23. Penguin reagiert härter auf Filter-Überschreitungen… GENAU DAS will ich aber im Negative SEO erreichen!
  24. 24. „Das Auslösen eines Filters durch Überschreiten einesunbekannten Schwellwertes.“
  25. 25. Wie Amateure dabei vorgehen… Kaufen von 50 / 300 / whatever Linkpaketen (häufig mit einem Anchortext) auf die Startseite des „vermeintlichen Opfers“… 30
  26. 26. #FAIL
  27. 27. „Das Auslösen mehrerer Filter durch Überschreiten von multiplen, bekannten Schwellwerten.“
  28. 28. Geo Location ?Hosting, IPs, GWT follow vs. Geschwindigkeit nofollow? … Wie viel, wie schnell?Menge ? Linkziele Root- vs. Deep-Links Thema PPC für non-Adult, Finance, etc. ? …
  29. 29. Tipp zum Anchortext Spamming… Start mit den verwundbaren Unterseiten! „Welche Seiten sind hart optimiert?“ 34
  30. 30. ZOMG!„Und wie kann ich mich dagegen schützen?“
  31. 31. “Es gibt keinen 100%igenSchutz gegen Negative SEO.”– just myself!
  32. 32. Mögliche Signale & IndikatorenCredits: http://bit.ly/WfQZTA
  33. 33. #1 „Large-Scale“ Rankingverluste
  34. 34. #2 Extreme „Spikes“ im Linkgraphen
  35. 35. #3 Anstieg: Unique Domains & Class-C‘s Massiver Anstieg (%) kann ein Signal für überproportionales Linkwachstum sein.
  36. 36. #4 Plötzlich „dreckige“ Linktexte
  37. 37. #5 Content DiebstahlGoogle zeigt die „passendsteSeite“, das ist mgl. aber nicht die „bevorzugte“ Variante! Google-Richtlinie: http://gdig.de/1h
  38. 38. Best PracticesLet’s get on top of this: 10 Tips!
  39. 39. #1 Nutzt Copyscape Regelmäßige Index-Checks (Textblöcke per Copy & Paste) oder automatisch per API. http://copyscape.com/
  40. 40. #2 Copy & Paste = Link LB Pro fügt bei STRG+C von Texten automatisch den Link zu eurer Seite an den Text an, dieser wird häufig nicht entfernt (übersehen). Download des JavaScripts: http://www.seox.org/
  41. 41. #3 Keine vollständigen RSS-Feeds Scraping von vollständigen RSS- Feeds ist „Kindergarten“ – Teaser und Backlink(s) aufwän- diger zu entfernen. 46
  42. 42. #4 GWT: E-Mail Weiterleitung Benachrichtigungen aktivieren und auf „ALLE“ stellen. Und Bing nicht vergessen – dort sogar mit frei definierbaren Intervallen! 47
  43. 43. #5 GWT: „Links to your Site“-Tab Regelmäßig schauen, welche (ungewollten) Sidewides hier auftauchen und diese abbauen (insbes. bei mieser Qualität) 48
  44. 44. #6 Benachrichtigung über neue Links Yup, auch wenn‘s komisch klingt: Link Alerts per LRT für die eigene Domain! 49
  45. 45. #7 Majestic SEO: „Lost & Found“ Feature Die „Lost & Found“ Tabs bieten einen schnellen Überblick über (zu) starke Zu- / Abgänge. 50
  46. 46. #8 Linkwachstum im Überblick https://tools.sistrix.de/domain/%DOMAIN%/links/history
  47. 47. #9 Google Alerts Query: „site:domain.de viagra OR cialis (OR …)“ 52
  48. 48. Werbepause http://bluemonitor.net/
  49. 49. #10 Ultimativ: Ein solides Linkprofil Anchortexte (hohe Differenz: Money vs. Brand) sind Best-in-Class Opfer für Negative Ansätze! 55
  50. 50. Credits: http://bit.ly/T4XBRk
  51. 51. Re-Visited: Das Google Disavow Tool Usability?! Was passiert danach? https://www.google.com/webmasters/tools/disavow-links-main
  52. 52. Das Google Disavow Tool 58
  53. 53. Absolut genial…Diejenigen die das Tool nutzen, WISSEN was sie tun…
  54. 54. #1 Google doesn‘t tell you!…aber erlaubt, alles zu „disavow‘en“!
  55. 55. #2 Keine Garantie, dass es funktioniert! “Google is just using this as a "hint" now!” Quelle: http://gdig.de/1f
  56. 56. #3 Zeitrahmen völlig unklar!“Kein direktes Feedback (außer bei ReCon)” Credits: http://bit.ly/hzAIwG
  57. 57. #4 disavow = nofollow“In general we don’t follow them.” But sometimes?! Quelle: http://gdig.de/1g
  58. 58. #5 It‘s not my f*cking Job!Warum sollte ich Google’s Algo fixen?
  59. 59. Und: Die Links bleiben trotzdem da!Die Arbeit mit dem Linkprofil ist extrem aufwändig.
  60. 60. Sorry Google, but that’s just…
  61. 61. Upload a file containing only the links you want to disavow! = nur eine Datei, die fortlaufend zu pflegen ist.
  62. 62. One-Click ExportAber: Unbedingt vorher manuell prüfen!
  63. 63. The REAL Beauty of Disavow!
  64. 64. - censored -
  65. 65. OMCap 2011 - Online Marketing Konferenz Berlin Finally!13.10.2011 Well, well… one more! 72
  66. 66. Danke! Fragen? mail@grimm-digital.com twitter.com/basgr linkedin.com/in/bastiangrimm facebook.com/grimm.digital http://gdig.de/seokomm12Bastian Grimm, Managing Partner - Grimm Digital - @basgr

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