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Advanced WordPress Optimization - iGaming Supershow 2012

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Advanced WordPress Optimization Strategies for iGSS in Dublin feat. WordPress SEO, Analytics, Plug-ins and much more.

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Advanced WordPress Optimization - iGaming Supershow 2012

  1. 1. WordPress Optimization Strategies iGaming Super Show, Dublin May 2012 http://gdig.de/igss12 Bastian Grimm, CEO & Founder, Grimm Digital
  2. 2. 2011: Panda…Which rankings am I gonna eat today?
  3. 3. 2012: Penguin…aka the REAL crap!?
  4. 4. 516 Updates in 2010 In 2010 Google tested around 13.000 changes to their algo, 516 are still „live“. Main focus: Tech, Marketing & Usability: – Technology: Caffeine (used w/ Panda, Penguin) – Usability: Suggest (trying to simplify navigation) – Instant & Instant Previews – Google +1, Search plus your World (SPY World!?) – Authorship Profiles & schema.org Markup, etc. 4
  5. 5. http://www.seomoz.org/google-algorithm-change
  6. 6. About me Background: PHP & Java – Dev. CMS, shops & forums – Wazap! Game Search Engine Online Marketing since 2004 – SEO strategy consulting, in-house trainings & workshops, WordPress SEO, domaining, etc. – Just an Affiliate Links, Links, Links…need some? Stuff to play with… 6
  7. 7. Get the Slide-Deck http://gdig.de/igss12 7
  8. 8. Section #1: Configuration
  9. 9. #1 Settings > PermaLinks Get rid of those dates (IDs), they look awful! /%postname%/
  10. 10. #2 Settings > Privacy Make sure you actually allow search engine to access your contents! 10
  11. 11. #3 Fix your Themes’ Page Title Open header.php in your themes’ folder, search for “wp_title” – it’s going be the first match! <title><?php wp_title(); ?></title> That’s the ONLY thing you need! 11
  12. 12. Section #2: WordPress SEO
  13. 13. #4 WordPress SEO by Yoast 1/7 You won‘t need dates if you have static content, right?
  14. 14. #4 WordPress SEO by Yoast 2/7
  15. 15. #4 WordPress SEO by Yoast 3/7
  16. 16. #4 WordPress SEO by Yoast 4/7
  17. 17. #4 WordPress SEO by Yoast 5/7
  18. 18. #4 WordPress SEO by Yoast 6/7
  19. 19. #4 WordPress SEO by Yoast 7/7
  20. 20. Trust me… things change!Check out SEO data transporter to switch SEO plug-ins! http://wordpress.org/extend/plugins/seo-data-transporter/ 20
  21. 21. Section #3: Plug-ins 21
  22. 22. #5 Fix your Pagination WP-PageNavi WordPress pagination s*cks, replace it! http://wordpress.org/extend/plugins/wp-pagenavi/
  23. 23. #6 Improve internal Cross-Linking Yet Another Related Posts Plugin http://wordpress.org/extend/plugins/yet-another-related-posts-plugin/
  24. 24. #7 Auto-optimize Image Attributes SEO Friendly Images Forces title & image name to be used as img alt-attribute http://wordpress.org/extend/plugins/seo-image/
  25. 25. #8 Clean those URL-Slugs WP Permalauts http://wordpress.org/extend/plugins/wp-permalauts/
  26. 26. #9 Redirect old Contents Redirection http://wordpress.org/extend/plugins/redirection/
  27. 27. #10 Mask your Affiliate Links Eclipse Link Cloaker http://eclipsecloaker.com/
  28. 28. Section #4: Security
  29. 29. #11 Do updates regularly! Keep your installation „clean“ – Remove all non-active Themes and Plug-ins Keep WordPress and Plug-ins updated – WP Updates Notifier to get emails on out-dated components (core, themes & plug-ins) for all blogs: • http://wordpress.org/extend/plugins/wp-updates-notifier/ – ManageWP can do one-click mass updates (core, themes, plug-ins again) for all your blogs: • http://managewp.com/features
  30. 30. #12 Scan your Theme(s) WP AntiVirus http://wordpress.org/extend/plugins/antivirus/
  31. 31. #13 Harden your Security Settings Secure WordPress http://wordpress.org/extend/plugins/secure-wordpress/
  32. 32. #14 And run a (daily) Scan WP-Security Scan http://wordpress.org/extend/plugins/wp-security-scan/
  33. 33. #15 Check File & Folder Permissions WP-Security Scan http://wordpress.org/extend/plugins/wp-security-scan/
  34. 34. Section #5: Maintenance 34
  35. 35. #16 Enable DB Auto-Repair Go edit „wp-config.php“ and add this line – easy! define(WP_ALLOW_REPAIR, true); Afterwards, you need to call the repair script manually: http://example.com/wp-admin/maint/repair.php
  36. 36. #17 Debug your WordPress Debug Objects http://wordpress.org/extend/plugins/debug-objects/
  37. 37. #18 Enable Akismet Just enable, get an API key and turn „auto-delete“ on!
  38. 38. #19 Backup Database & Files BackWPup http://wordpress.org/extend/plugins/backwpup/
  39. 39. #20 Watch out for Errors  Knowledge is power  Use a 404 logger – Analytics software – Redirection (built-in) – Webserver logs  Setup 301 redirects accordingly using “Redirection”, again. Image-Credits: http://gdig.de/i
  40. 40. #21 Maintain Categories & Tags Term Mgmt. Tools Mass merge & change parents http://wordpress.org/extend/plugins/term-management-tools/
  41. 41. #22 Monitor your Uptimes http://www.pingdom.com/ 41
  42. 42. Section #6: Performance
  43. 43. GWT Site Performance Info This is really not so good…! 43
  44. 44. Scoring domains by performance; check it out!https://developers.google.com/pagespeed/
  45. 45. #23 Compress those Images 13.2% savings WP Smush.it for one image! http://wordpress.org/extend/plugins/wp-smushit/
  46. 46. #24 Setup a Caching Plug-in W3 Total Cache http://wordpress.org/extend/plugins/w3-total-cache/
  47. 47. #25 Combine multiple CSS files Combine CSS files into one to reduce the number of HTTP requests Minify the big file by removing white- spaces, etc. to reduce file size per request – Check: W3Total > Performance > Minify! Same goes for JavaScript as well… and put those JS files into the footer, if possible! 47
  48. 48. #26 Do CSS-Sprites http://spriteme.org/
  49. 49. #27 Off-load JS-Libs WP Use Google Libraries Simply enable the plug-in & serve JS libs from Google‘s CDN! http://wordpress.org/extend/plugins/use-google-libraries/
  50. 50. Section #7: Connect & Engage
  51. 51. #28 Integrate w/ Facebook Full resource list at: http://gdig.de/o
  52. 52. #29 Embed Social Streams WP Social Slider http://wordpress.org/extend/plugins/wp-social-slider/
  53. 53. #30 Different Greeting Messages WP Greet Box http://wordpress.org/extend/plugins/wp-greet-box/
  54. 54. OMCap 2011 - Online Marketing Konferenz Berlin And that’s it! …13.10.2011 Wait, still not enough? 54
  55. 55. There’s so much more… Using categories or tags? – Setup unique descriptions: category_description($id); Want more attention & higher CTR in SERPs? – Setup rel=author & schema.org: http://gdig.de/l Need easy configurable forms? – Try Contact Form 7: http://gdig.de/m Widgets are not flexible enough? – Widget Logic is your friend: http://gdig.de/n 55
  56. 56. OMCap 2011 - Online Marketing Konferenz Berlin Now for real! …13.10.2011 Well, ok – one more? 56
  57. 57. Thanks! Questions? mail@grimm-digital.com twitter.com/basgr linkedin.com/in/bastiangrimm facebook.com/grimm.digital Bastian Grimm, CEO & Founder, Grimm Digital

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