Bassel Al Najjari                                                             Senior Creative / Conceptualizer            ...
Bassel Al Najjari                                                              Senior Creative / Conceptualizer           ...
Bassel Al Najjari                                                            Senior Creative / Conceptualizer             ...
Client: Al Jazeera NetworkAl Jazeera 15th Anniversary, Doha-2011
Client: Qatar UniversityQatar University Graduation, 2011
Client: The Asian Football Association - Qatar Sports Local Organizing CommitteeThe Asian Football Cup Mascots Launch Phot...
Client: The Asian Football Association - Qatar Sports Local Organizing CommitteeThe Asian Football Cup Mascots Launch, Doh...
Client: QFA, Qatar Football Association AwardsQFA Awards, Doha 2011, Concept development, Set Design and visualization, Ve...
Client: The Asian Football Association - Qatar Sports Local Organizing CommitteeThe Asian Cup Draw Event, Doha 2010, Conce...
Client: The Asian Football Association - Qatar Sports Local Organizing CommitteeThe Asian Cup Draw Event, Doha 2010, Conce...
Client: The Asian Football Association - Qatar Sports Local Organizing CommitteeThe Asian Cup Draw Event, Doha 2010, Alter...
Client: QMA, Mathaf, Arab Museum for ModernMathaf Launch, Doha 2010, Launch event Functions and build up photos
Client: QMA, Mathaf, Arab Museum for ModernMathaf Launch, Doha 2010, Launch event design visuals
Client: The Asian Football Association - Qatar Sports Local Organizing CommitteeThe Asian Football Cup Entertainment Fan Z...
Client: The Asian Football Association - Qatar Sports Local Organizing CommitteeThe Asian Football Cup Entertainment Fan Z...
Client: GLTProject: Future CapitalsFuture Capitals, a worldsummit on future changesand responsibilites, with teninternatio...
King Faisal International Prize 30th Anniversary 2008, complete show development, rebranding, and themed set design
Etihad Airways Annual Conference 2008Etihad Airways Annual Conference at the Emirates Palace, Abu Dhabi, 2008, Concept dev...
Etihad Airways Annual Bejieng route launch, AD 2008, Concept, Set Design & Content development.
Abu Dhabi Financial Center Launch Concept, 2007
Lexus VIP tent, Lexus Launch, Oman
World Summit on Innovation 2007, Set Design, indoor and outdoor
Client: Qatar National Bank ( QNB ) Doha, 2005 Breif: Design a modular ATM Stand that can change size depending on the ven...
Track                                                        TableEmierates Motor Company ( EMC ), The all new Mercedes S ...
WWF Arena, Kuwait, 2008, Concept.
corporate identity launch.Alfahim group is sponsoring Motor Xprogramme on Abu Dhabi TV to createawareness of their new cor...
Treatment:QNB Charity Campaign                            The approach is to show how QNB charity brings hope and happines...
Gulf Cup sponsorshipQNB TVC: Concept, Story board, 3D Animation and compositing, 10’
Ramadan Greeting, Corporate launch.                                           Treatment:                                  ...
40th anniversary                 Treatment:                                        it’s the bank’s 40’th anniversary, and ...
Client: Supreme Education Council            Annual education simposium, Hiwar                                            ...
Client: ALDAR Gulf Cup SponsorshipAldar Gulf Cup TVC: Buiding the nation concept and story board development
QVISION Productions                                                                                                       ...
QVISION ProductionsQVISION Website concept, Treatment, and animation
Corporate Identity, Bina’Real state and construction company.                                                             ...
Client: Mubadala, Abu Dhabi government.Project: Altaif corporate identityAltaif is a governmental companythat services, ma...
identity rationale:                                                                            The logo is based on the ge...
Corprate Identity for the Arab Cup Of Nations Tournament, Client, The arab football association, ART network.
Corprate Identity for the Arab Cup Of Nations Tournament, Client, The arab football association, ART network.
Abu Dhabi Ports Company
Abu Dhabi Terminals
17th Asian Senior Women’s  37th Asian Senior Men’s                                                                        ...
Asian Weightlifting Championship, Dubai 2005
Qatar Marine FestivalBooklets Design for the first Qatar Marine Festival
Creative Interior Design, CID
Illustrations, Sketches, and 3D renderings
Digital Painting                         Manual air brush   Manual air brush   Digital Painting   Digital Painting        ...
030602Illustrations, Sketches, and 3D renderings
Illustrations, Sketches, and 3D renderings
Illustrations, Sketches, and 3D renderings
Illustrations, Sketches, and 3D renderings
Illustrations, Sketches, and 3D renderings
Illustrations, Sketches, and 3D renderings
Bassel Al Najjari portfolio
Bassel Al Najjari portfolio
Bassel Al Najjari portfolio
Bassel Al Najjari portfolio
Bassel Al Najjari portfolio
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Bassel Al Najjari portfolio

  1. 1. Bassel Al Najjari Senior Creative / Conceptualizer basselnajari@yahoo.com +974 6613 4230Personal InformationDate Of Birth: 16/05/1977Current Address: Doha, QatarLanguagesEnglish: Fluent, Arabic: NativeEducation2000: Fine Arts Bachelors Degree, Interior Architecture, Damascus University, SyriaProfile:A Senior Creative with more than Twelve years of experience within multinational agencies in theGulf region, covering multiple creative domains such as Large Scale High Profile Events, BrandDevelopment, art direction, and 3D and Spatial Design.In my current role as Head of Creative Division, my expertise cover concept generation, client liaison,set and production design, venue and spatial branding, production follow up, collateral material design& art direction, production supervision, guiding and supervising junior designers.Major Projects undertaken so far in chronological order include but not limited to the following events:Qapco Club Launch Event, Doha, 2013ADLQ Launch Event ( Design & Production support to David Atkins Enterprise ), Doha, 2012Qapco LDPE3 Launch Event, Doha, 2012Roza Hassad Launch Event, Doha, 2012Qatar University Graduation, Doha 2011Aljazeera TV 15th Anniversary, Doha, 2011The Asian Football cup Draw Event, Doha, 2010The Asian Cup Mascots Launch Event, Doha, 2010Qatar Football Association QFA Awards, Doha, 2011Arab Museum of Modern Art ( Mathaf ) Launch Event, Doha, 2010Weill Cornell Graduation Ceremony, Doha, 2010Qatar Marine Festival, Doha, 2010Etihad Airways Bejing Route Launch, Abu Dhabi, 2008Etihad Airways Moscow Route Launch, Abu Dhabi, 2008Al Naboodah Brand Launch Event, Dubai, 2005Al Fahim Brand Launch Event, Abu Dhabi 2005Abu Dhabi Terminals & Abu Dhabi Ports Launch Event, Abu Dhabi, 2006Qatar National Bank (QNB Al Islami ) Launch Event, Doha, 2005-Concept generation / art direction of TV Commercials, Documentaries and corporate Videos forclients such as QNB, Abu Dhabi Ports Authority, and Al Nabooda group, in addition to art directionfor several live events Video content.-Branding and corporate identity creation and visual development for various regional clients Such as:QNB ( Qatar National Bank ), Mubadala, Abu Dhabi Ports, Abu Dhabi Terminals, Al Fahim GroupAl Naboodah, amongst other.
  2. 2. Bassel Al Najjari Senior Creative / Conceptualizer basselnajari@yahoo.com +974 6613 4230Main Skills & Expertise-Strong Traditional Artistic Skills, sketching, Painting, and illustration-Methodological and creative approach, big picture strategic thinking-Strong Concept generation and theme development skills-Client liaison and Creative Presentation-Spatial design and 3D visualization-Graphic design and print production-Branding and visual Identity development-Photography ( Architechtural, Landscape, Portraiture, Corporate, Events )Computer Skills:An avid user on the following softwares, on both Mac and PC Platforms:Autodesk MayaAdobe Design Suite (Photoshop, Illustrator, Indesign)Alias Sketch Book ProAdobe Lightroom ( Photography Development & Retouching )In addition to very strong traditional and digital painting and sketching skills.Employment History :NOV 2009 - presentQVISION (Qatar Vision ) Doha - QatarHead Of Creative DivisionQVISION is one of Qatar’s most successful Events companies in Qatar, with a history of almost 20years of large scale productions, ss the 15th asian games in Doha opening and closing ceremonies,the 17th gulf cup opening ceremony, WISE conference, amongst many other prestigious events.My role as creative head covers concept generation, set and production design, venue branding,production follow up, Client liaison, collateral material design and production follow up, in addition toguiding and supervising junior graphic designers.JAN 2007 - DEC 2008Protec (Production Technology) Dubai - UAESenior CreativeProtec is one of the biggest live production and events companies in the Middle East, with anextensive list of clients and artist’s and a portfolio of world class productions.my role as a Senior Creative was to reflect the client’s brief and requirements by creating a consist-ent and exciting show experience, whereby the elements of set design, multimedia content and printcome together to provide a consistent event experienceKey Responsibilities: Show concept initiation and development, Set Design and art direction, Motiongraphics concept generation and creation, and event collateral design, art direction, and productionfollow up.
  3. 3. Bassel Al Najjari Senior Creative / Conceptualizer basselnajari@yahoo.com +974 6613 4230JUL 2004 - DEC 2006Zaman Branding, Dubai - UAESenior Creative / Creative producerAs a Sr. creative at a branding agency my role was to communicate brands through differentmediums; Live events, TV Commercials, brand collateral, maintaining the Brand’s feel and tone,mainly in charge of Motion graphics and video production, creatively and as a producer.Major projects include Conceptualizing, storyboarding and art directing various TV Commercials, artdirecting and producing two corporate films, and designing the corporate identify for prestigiousclients such as Mubadala, Abu Dhabi Ports, Dia TVAlso participated in several events as a senior designer, content producerNov 1998 - Apr 2004TBZ International, Damascus-SyriaSenior Graphic Designer / IllustratorTBZ is a BTL Cartoons and illustration orientated agency, working at TBZ was a very good founda-tion as it required technical skills such as manual air brush, digital painting, and 3D visualization.To View Samples of my portfolio please proceed through the following pages.
  4. 4. Client: Al Jazeera NetworkAl Jazeera 15th Anniversary, Doha-2011
  5. 5. Client: Qatar UniversityQatar University Graduation, 2011
  6. 6. Client: The Asian Football Association - Qatar Sports Local Organizing CommitteeThe Asian Football Cup Mascots Launch Photos, Doha-2011, Concept development, Set design, Venue branding.
  7. 7. Client: The Asian Football Association - Qatar Sports Local Organizing CommitteeThe Asian Football Cup Mascots Launch, Doha-2011, Concept presentation, displaying the show set design and show progression.
  8. 8. Client: QFA, Qatar Football Association AwardsQFA Awards, Doha 2011, Concept development, Set Design and visualization, Venue Branding Design.
  9. 9. Client: The Asian Football Association - Qatar Sports Local Organizing CommitteeThe Asian Cup Draw Event, Doha 2010, Concept development, Set Design and visualization, Venue Branding Design.
  10. 10. Client: The Asian Football Association - Qatar Sports Local Organizing CommitteeThe Asian Cup Draw Event, Doha 2010, Concept development, Set Design and visualization, Venue Branding Design.
  11. 11. Client: The Asian Football Association - Qatar Sports Local Organizing CommitteeThe Asian Cup Draw Event, Doha 2010, Alternative Concept
  12. 12. Client: QMA, Mathaf, Arab Museum for ModernMathaf Launch, Doha 2010, Launch event Functions and build up photos
  13. 13. Client: QMA, Mathaf, Arab Museum for ModernMathaf Launch, Doha 2010, Launch event design visuals
  14. 14. Client: The Asian Football Association - Qatar Sports Local Organizing CommitteeThe Asian Football Cup Entertainment Fan Zone, Concept & layout development, Design and visualization.
  15. 15. Client: The Asian Football Association - Qatar Sports Local Organizing CommitteeThe Asian Football Cup Entertainment Fan Zone, Concept development, Design and visualization.
  16. 16. Client: GLTProject: Future CapitalsFuture Capitals, a worldsummit on future changesand responsibilites, with teninternational capitals partici-pating in the debate.work scheme:Event visual ID development(LOGO), Visual Style.Themed Set DesignSponsors Pavilions DesignFuture Capitals. Set design, visual identity development, Content development,3D visualization.
  17. 17. King Faisal International Prize 30th Anniversary 2008, complete show development, rebranding, and themed set design
  18. 18. Etihad Airways Annual Conference 2008Etihad Airways Annual Conference at the Emirates Palace, Abu Dhabi, 2008, Concept development, Content development.
  19. 19. Etihad Airways Annual Bejieng route launch, AD 2008, Concept, Set Design & Content development.
  20. 20. Abu Dhabi Financial Center Launch Concept, 2007
  21. 21. Lexus VIP tent, Lexus Launch, Oman
  22. 22. World Summit on Innovation 2007, Set Design, indoor and outdoor
  23. 23. Client: Qatar National Bank ( QNB ) Doha, 2005 Breif: Design a modular ATM Stand that can change size depending on the venue. Theme: Solid, corporate, and flexible, the size of the stand can be adjusted from 3x3 to 6x6 m by adding extra elemrnts, a practical Solution for a stand with multiple uses.QNB Modular ATM Stand
  24. 24. Track TableEmierates Motor Company ( EMC ), The all new Mercedes S class launch, Concept
  25. 25. WWF Arena, Kuwait, 2008, Concept.
  26. 26. corporate identity launch.Alfahim group is sponsoring Motor Xprogramme on Abu Dhabi TV to createawareness of their new corporateidentity.Alfahim is the mother company of EMC,the exclusive dealer for many presti-gious car, manufacturers in Abu Dhabisuch as Mercedes Benz, Fiat, and Jeep.Treatment:The approach is to incorporate the logoin the scene, taking advantage of thesimilarity in color between the icon andthe Race track lines, whereby the tracklines ultimately transform into the shapeof the icon, introduceing the group’scoprporate identity.Alfahim TVC Concept, Story board, and treatment, 10’
  27. 27. Treatment:QNB Charity Campaign The approach is to show how QNB charity brings hope and happiness to the life of its compatriots, it’s about a lonely girl, reflecting, she gets inspired by a buzzing butterfly that ultimately lands on her shirt, which makes the girl feel amused and happy, the butterfly turns out to be the QNB red arrow, the symbol of the QNB charity campaign.Raise awareness of QNB’s charitycampaign, the campaign’s visualsignature is QNB’s Red arrow, whichwill also feature in the press ads,and on the shirts of the bank’s staffduring the campaign. TVC Concept, Story board, and treatment, 30’
  28. 28. Gulf Cup sponsorshipQNB TVC: Concept, Story board, 3D Animation and compositing, 10’
  29. 29. Ramadan Greeting, Corporate launch. Treatment: incorporating the bank’s corporate colors in the symbols of ramadan, we follow the transitions of the elements from the dome’s crescent to the crescent shaped greeting phrase, ending with corprateidentity of the new bank.QNB is launching a newdivision for islamic bankingservices, the bank wouldlike greet it’s clients on theoccasion of the arrival ofthe holy month, Ramadan.QNB TVC: Concept, Story board, 3D Animation and compositing, 30’
  30. 30. 40th anniversary Treatment: it’s the bank’s 40’th anniversary, and benefiting from the mark’s four arrows, the approach is to remind the Qatari nationals of key moments in their history in the last four decades, by showing thumbnails of each decade that seqeuentialy form a pixelated arrow, ultimately we end up having the banks mark, whereby each decade is presented by an arrow, it’s like looking back at the history of Qatar through the eyes of the bank, as we were participating in writing our history, we were also maturing and growing, a mutual relationship of support and growth.QNB TVC: Concept and Story board, 30’
  31. 31. Client: Supreme Education Council Annual education simposium, Hiwar Brief Building on the ad campaign, a TV Commercial is required to support the campaign and raise awarness of the event. Empower Discover Guide Inspire The Ad Campaign The TVCSEC TVC: Concept, Story board, 3D Animation and compositing, 20’
  32. 32. Client: ALDAR Gulf Cup SponsorshipAldar Gulf Cup TVC: Buiding the nation concept and story board development
  33. 33. QVISION Productions BasselAlN Head of Cr jari aj eative Divis io 147 Al Wa ab Street PO Box 575 7 Doha - Qatar Tel: 974 447 6660 Fax: 974 447 5550 Email: basse l@qatarvis ion.com NS D UCTIO N PRO , Qata r QVISIO x 5757 , Doha - PO Bo 7 5550 Street 974 44 Waab - Fax: 147 Al 7 6660 4 44 Tel: 97 on.com tarvisi info@qa - Py Design Sound tion - o Produc sign - Vide Lig hting De sign - uction De - Prod ment Manage EventQVISION Brand visual development, Logo design, stationary
  34. 34. QVISION ProductionsQVISION Website concept, Treatment, and animation
  35. 35. Corporate Identity, Bina’Real state and construction company. Bina In Arabic means construction, the rational was to to breakdown the arabic word’s letters and then re -put them together in a way that resembles the construction process. Ahmad Halabi Sales manager Mobile: +971 50 1234567 P.O.Box 25688 Tel: 550 4788 Fax: 45689456 e-mail, binamem@bina.comBina’ Corporate Identity
  36. 36. Client: Mubadala, Abu Dhabi government.Project: Altaif corporate identityAltaif is a governmental companythat services, maintains and developstechnological solutions and studies inauto motive industry.Altaif services vary through a numberof desciplines and industries and that’swhere the name came from which meansSpectrum.The approach was to create a colorfulidentity, maintaing the industrial and www.altaif.comtechnological side to it.The colorful gear represents the differentindustries, while the white axis representsthe precision and accuracy.
  37. 37. identity rationale: The logo is based on the geometric shape of the soccer ball where the intersection of the patches create an Arabic ornament. The interconnected lines signify the unity and combination of Arab players across all Arab nations. The green color has been chosen as an analogy of the football field. The identity is classic and modern in order to retain its permanency as the official Arab Cup of Nation identity.Corprate Identity for the Arab Cup Of Nations Tournament, Client, The arab football association, ART network.
  38. 38. Corprate Identity for the Arab Cup Of Nations Tournament, Client, The arab football association, ART network.
  39. 39. Corprate Identity for the Arab Cup Of Nations Tournament, Client, The arab football association, ART network.
  40. 40. Abu Dhabi Ports Company
  41. 41. Abu Dhabi Terminals
  42. 42. 17th Asian Senior Women’s 37th Asian Senior Men’s Weightlifting Championship-The rings create a “Olympic” dynamism-The rings dissecting each other separates yet unifies the Women and Mens participation into one event-UAE colours have been integrated into the Logo to represent pride and taking ownership of the event 17th Asian Senior Women’s 37th Asian Senior Men’s-An element of motion has been added to create excitement and a sense of achievement Weightlifting ChampionshipAsian Weightlifting Championship, Dubai 2005
  43. 43. Asian Weightlifting Championship, Dubai 2005
  44. 44. Qatar Marine FestivalBooklets Design for the first Qatar Marine Festival
  45. 45. Creative Interior Design, CID
  46. 46. Illustrations, Sketches, and 3D renderings
  47. 47. Digital Painting Manual air brush Manual air brush Digital Painting Digital Painting Illustrations, Sketches, and 3D renderings
  48. 48. 030602Illustrations, Sketches, and 3D renderings
  49. 49. Illustrations, Sketches, and 3D renderings
  50. 50. Illustrations, Sketches, and 3D renderings
  51. 51. Illustrations, Sketches, and 3D renderings
  52. 52. Illustrations, Sketches, and 3D renderings
  53. 53. Illustrations, Sketches, and 3D renderings

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