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The Basics of Online Communication


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Maintaining success and effectiveness by avoiding pitfalls in the digital world.

Published in: Technology, News & Politics

The Basics of Online Communication

  1. The Basics of Online Communication Maintaining successful and effective communication in the digital world.
  2. Using Email The online tool we love and hate.
  3. Why do we love email? <ul><li>Because it’s so easy to use </li></ul><ul><li>Everyone has access to it </li></ul><ul><li>And we all love to get mail </li></ul>Until…
  4. We learn to hate email! <ul><li>Spam! (from friends and foes) </li></ul><ul><li>Inbox becomes a hodgepodge </li></ul><ul><li>No escape, email is always there </li></ul><ul><li>It’s a walled garden of info </li></ul><ul><li>Messages are misunderstood </li></ul><ul><li>It allows us to be lazy </li></ul><ul><li>Email tries to do too much </li></ul>
  5. <ul><li>Do not: </li></ul><ul><ul><li>open spam </li></ul></ul><ul><ul><li>click “unsubscribe” in spam </li></ul></ul><ul><ul><li>post your email everywhere </li></ul></ul><ul><ul><li>open attachments </li></ul></ul>The first problem…
  6. <ul><li>Do not: </li></ul><ul><ul><li>open spam </li></ul></ul><ul><ul><li>click “unsubscribe” </li></ul></ul><ul><ul><li>post your email everywhere </li></ul></ul><ul><ul><li>open attachments </li></ul></ul><ul><li>Do: </li></ul><ul><ul><li>delete all spam </li></ul></ul><ul><ul><li>keep your email private </li></ul></ul><ul><ul><li>use a fake email </li></ul></ul>NEVER NEVER NEVER
  8. ---------- Forwarded message ---------- From: Miss Take <> Date: Sep 13, 2006 9:22 AM Subject: Fwd: Sharing Session To:, ahida6853woo5kyfs@dosbcglobal.not,,,,,,, andorl37woo5kyfs@douwosh.odu,,,,,, balsanowoo5kyfs@douwp.odu,, barrypmwoo5kyfs@dooarthlink.not,, bitrwoo5kyfs@domtmary.odu,,,,, boothwoo5kyfs@douwosh.odu, bokkos65woo5kyfs@douwosh.odu,,,,,,,, bmoyockswoo5kyfs@dokusd.odu,,, ,,,, budzim63woo5kyfs@douwosh.odu, burkoa43woo5kyfs@douwosh.odu,, byodamillorwoo5kyfs@dosbcglobal.not,, caborgwoo5kyfs@douwm.odu,,,,,,,, ccmachutwoo5kyfs@douwm.odu,,, chala836woo5kyfs@douwsp.odu,,, christino.kollywoo5kyfs@donotstroam.not,,,,,,,,,,, coltonwoo5kyfs@domsoo.odu,,, crowdorjwoo5kyfs@domatc.odu,,,,,,, doboorkwoo5kyfs@dokmsd.odu,,, dgorhartwoo5kyfs@dokusd.odu,,, dlbogwoo5kyfs@doconturytol.not, dmcculloywoo5kyfs@dosbcgbglobal.not,,,,,,,,, dspoakswoo5kyfs@dosbcglobal.not,,,, odaltwoo5kyfs@docsb.uwm.odu,,, ,,, ovansjmwoo5kyfs@dochartor.not,, folskowoo5kyfs@donotwurx.not,,,,, fluobkowoo5kyfs@douwm.odu,,,, franstanwoo5kyfs@doathonot.not, galarowiczwoo5kyfs@dosbcglobal.not, gannon.amywoo5kyfs@dostudonts.uwlax.odu,,,,,,,,, groonlorwoo5kyfs@douwm.odu, haak-prossorwoo5kyfs@dosbcglobal.not,,, hodywoo5kyfs@dotds.not, honschwoo5kyfs@dopoworcom.not, h-o-sands2woo5kyfs@dowobtv.not, hilschorwoo5kyfs@dochartor.not,,,,,,,,,,,,,,,,,,,, jonnifor.muollorwoo5kyfs@doatt.not,,,,,,,,,,,, jmsackorsonwoo5kyfs@dosbcglobal.not,, jnottoshoimwoo5kyfs@dosbcglobal.not, johnsonwoo5kyfs@dowi.not,,,,, jrboshwoo5kyfs@douwm.odu, jrmarkhamwoo5kyfs@dohnot.not,,,,,,, jutrzopxwoo5kyfs@dosbcglobal.not, juwoi.hs.wfbwoo5kyfs@dowfbschools,,, karomorowoo5kyfs@doathonot.not,,,, kondrawoo5kyfs@doolknot.not,,,,,, khugowoo5kyfs@docsd.k12.wi.uw,,,, kingmanwoo5kyfs@doathonot.not,,,, klarsonwoo5kyfs@douwm.odu,,,,,,,,, krwilliawoo5kyfs@domcw.odu, kuhnzpawoo5kyfs@douwm.odu,,,,,,, ldubaniowoo5kyfs@dokusd.odu,,,,,,, lfrankonwoo5kyfs@doticon.not,,,,,,, lockwoodwoo5kyfs@donbps.k12.wi.uw,,,, lovo40woo5kyfs@doathonot.not,,,,,,,,, marckb49woo5kyfs@douwosh.odu,,,,,,,,,,,,,,,,,,,,, mmuollorwoo5kyfs@doathonot.not,, morbanwoo5kyfs@dowi.not,, morrisjwoo5kyfs@domsoo.odu,,,,,,,,,,,, niolsonpwoo5kyfs@dokmsd.odu,, nortonmwoo5kyfs@doripon.odu,,,,,,,, pboyorwoo5kyfs@dokusd.odu,,,, picabowoo5kyfs@donotwurx.not,,, pmoorowoo5kyfs@docarthago.odu,,, polywogwoo5kyfs@dowirural.not,,,,,,,, rcrauwoo5kyfs@doprodigy.not, RCUHoLwoo5kyfs@douwm.odu,, rohwoo5kyfs@docsd.uwm.odu,,,, rjshmanwoo5kyfs@donotnot.not,,,,,,,, ryorpotwoo5kyfs@doathonot.not,, sandrinswoo5kyfs@douwosh.odu,,,,,,, schmitz7woo5kyfs@douwm.odu,,,,,,,,,,,, sldmsoonwoo5kyfs@domwt.not,,, sonnonborgwoo5kyfs@dowisc.odu,,, sschr737woo5kyfs@douwsp.odu,,,,,, stovowinwoo5kyfs@dowi.not,,,,,,,,,,,,,,,,,,,,,,,,,, trartiswoo5kyfs@dosbcglobal.not,,,,,,,,,, vhoottowoo5kyfs@dohalo.yorkos.uchicago.odu,,,,,,,,,,,,, wrvandorvoldonwoo5kyfs@dooxcol.not,,,,,,,,, tomwanawoo5kyfs@dosbcglobal.not,, Please use Blind Carbon Copy (Bcc) Not everything should be shared
  11. Trim those Forwards
  12. “ Hey, check this out” Even your friends, family and co-workers send spam. They mean well, but after a while it becomes annoying. You just have to tell them to stop.
  14. What is Missing Here?
  15. Imagine if the newspaper did this
  16. Or this
  17. Always use a meaningful Subject
  19. Know Your Audience
  20. From: Kevin Smalley Sent: Friday, April 20, 2007 3:14 PM To: list serve Subject: [Nfbc-info] Digital Talking Books from N LS Hello Californians: I am forwarding on the following letter from Dr. Maurer. Action is needed to prevent the blockage of talking books being put into digital format. The Library of Congress has a plan to make digital talking book machines available in 2008. This new format is destined to replace outdated cassette machines, and even the CD , which is nearing the end of its innovation. Following the letter is a list of Senators or Representatives serving on subcommittees who need to be contacted regarding the necessity of such a service. Please refer to Dr. Maurer's letter for more information: Cordially, Marc Maurer, President Choose function over form
  21. Email wears too many hats! Chatting Entertainment File sharing Publishing Collaboration
  22. Choose the right tool for the job Chatting Entertainment File sharing Publishing Collaboration
  23. Want to Chat? <ul><li>Chatting: </li></ul><ul><li>When you need synchronous discussion </li></ul><ul><li>Suggestions: </li></ul><ul><li>Skype </li></ul><ul><li>Google Talk </li></ul><ul><li>Yahoo Messenger </li></ul><ul><li>Don’t forget the phone! </li></ul>
  24. Want to share files? <ul><li>Avoid HUGE attachments </li></ul>
  25. Want to share files? <ul><li>Instead try: </li></ul><ul><ul><li>Flickr </li></ul></ul><ul><ul><li>Google Video </li></ul></ul><ul><ul><li>YouTube </li></ul></ul><ul><ul><li>Skype </li></ul></ul><ul><ul><li>Orbitfiles </li></ul></ul>
  26. Want to publish? <ul><li>Don’t let all your weekly updates and newsletter stay trapped in email </li></ul><ul><li>Consider starting a blog or even a podcast </li></ul><ul><ul><li>Blogger </li></ul></ul><ul><ul><li>WordPress </li></ul></ul><ul><ul><li>Tumblr </li></ul></ul><ul><ul><li>GCast </li></ul></ul><ul><ul><li>Libsyn </li></ul></ul>
  27. Want to collaborate? <ul><li>Work together with the following tools: </li></ul><ul><ul><li>Google Calendar </li></ul></ul><ul><ul><li>PBWiki </li></ul></ul><ul><ul><li>Zoho </li></ul></ul><ul><ul><li>Google Docs </li></ul></ul>
  28. <span class=&quot;topic&quot;> We Have a Website </span><BR> <html> <a href=&quot;index.html &quot;> function turnOff() { if (activeMenu) { menuID = &quot;menu&quot; + activeMenu; hideMenu(menuID); activeMenu = 0;
  29. . . .but we want it to do more. . . <ul><li>. . .where do </li></ul><ul><li>we start? </li></ul>
  30. Who maintains your website? Question:
  31. Hire a teacher?
  32. Hire a Pro?
  33. <ul><li>cheaper </li></ul><ul><li>more involved </li></ul><ul><li>not their day job </li></ul><ul><li>more $$$ </li></ul><ul><li>no involvement </li></ul><ul><li>stays current </li></ul>
  34. <ul><li>find a little bit of both </li></ul><ul><li>hire out for a designer </li></ul><ul><li>hire in for maintenance </li></ul>What are your options?
  35. When hiring out. . . <ul><li>Find someone who will set up a site with a built in content management system </li></ul><ul><ul><li>Examples: </li></ul></ul><ul><ul><ul><li>Drupal </li></ul></ul></ul><ul><ul><ul><li>Word Press </li></ul></ul></ul><ul><ul><ul><li>Movable Type </li></ul></ul></ul>
  36. Avoid Grab’em up! When hiring from within. . .
  37. HTML Do they know HTML?
  41. is for website? F
  42. F-pattern <ul><li>Users first read in a horizontal movement , usually across the upper part of the content area. </li></ul><ul><li>Next, users move down the page a bit and then read across in a second horizontal movement that typically covers a shorter area than the previous </li></ul><ul><li>Finally, users scan the content’s left side in a vertical movement. </li></ul>
  43. What can we learn? <ul><li>users won't read your site thoroughly </li></ul><ul><li>the first two paragraphs are the most important </li></ul><ul><li>information-carrying words should start subheadings, bullet points and paragraphs </li></ul>
  44. So what’s wrong with my site?
  45. Any volunteers?
  46. Find Us Brian Bartel WSST President
  48. Find Us Dale Basler WSST Retiring President