tamra-c2.com
How to change our approach from reactive to
proactive
Client
Logo
If needed
Missed opportunities
tamra-c2.com
• 861 million websites
• More than 30% growth
every year
• 861 million websites
• More t...
Missed opportunities
tamra-c2.com
Missed Opportunities
• Propose. Not react
•Brands want to know more about
digital in thi...
Capacity
tamra-c2.com
Capacity
ProductionProduction
PlanningPlanning
BuyingBuying
ManagementManagement
Creating websites,
...
Current scenario
tamra-c2.com
11
44
Current scenario
Media
Buying
Agency
Media
Buying
Agency
Brief
33
Request
Digital
Medi...
Our capacity
tamra-c2.com
11
22
Proposal
33
Objective
agreed
Campaign
concept
44
Digital Media PlanDigital Media Plan
Audi...
The strategy to face the competition
tamra-c2.com
Shifting value away from size towards the audience
Focus on small but gr...
The strategy to face the competition
tamra-c2.com
Dubizzle
$17.10
Dubizzle
$17.10
AlArabiya
$ 10.01
AlArabiya
$ 10.01
Clic...
Case studies
tamra-c2.com
Obama Campaign
3.8X greater average weekly reach penetration in
battleground states’ major citie...
Case studies
tamra-c2.com
6% increase in purchase consideration due to Facebook
exposure
7% increase in purchase considera...
How to change our approach from reactive to proactive
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How to change our approach from reactive to proactive

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  • It’s about getting the right people to notice you with the right message at the right time
  • $4.60 raised for every $1
    spent on Facebook Ads
    driving email
    acquisition and donations
    Facebook can connect the campaign, through one person, to 500 or more friends.
  • Then Audi ran a set of target blocks, each running for three days and highlighting a different detail of the vehicle.
    The Page post ads showcasing the different car features created variety and depth and had a positive effect on users’ engagement
  • How to change our approach from reactive to proactive

    1. 1. tamra-c2.com How to change our approach from reactive to proactive Client Logo If needed
    2. 2. Missed opportunities tamra-c2.com • 861 million websites • More than 30% growth every year • 861 million websites • More than 30% growth every year • 300,000 magazines (FIPP) • 3-10% decline • 300,000 magazines (FIPP) • 3-10% decline 1998-Google searches were 9800 queries per day. 2013 its 3 billion per day 1998-Google searches were 9800 queries per day. 2013 its 3 billion per day
    3. 3. Missed opportunities tamra-c2.com Missed Opportunities • Propose. Not react •Brands want to know more about digital in this region
    4. 4. Capacity tamra-c2.com Capacity ProductionProduction PlanningPlanning BuyingBuying ManagementManagement Creating websites, rich ad banners and any digital material Buying from the publishers directly rather than through buying agency. Researching audience and platforms,/vehicles used to target right people at the right place. Collecting data – clicks, Impressions ,etc, evaluating And optimizing for next campaigns
    5. 5. Current scenario tamra-c2.com 11 44 Current scenario Media Buying Agency Media Buying Agency Brief 33 Request Digital Media Plan 22 Pre Approved Banners and materials Minimal involvement in the plan
    6. 6. Our capacity tamra-c2.com 11 22 Proposal 33 Objective agreed Campaign concept 44 Digital Media PlanDigital Media Plan Audience Measurement Audience Measurement Vehicle Research Vehicle Research 55 Measurement & Optimization Measurement & Optimization Our Capacity
    7. 7. The strategy to face the competition tamra-c2.com Shifting value away from size towards the audience Focus on small but growing websites • Usually digital budget is invested in websites that are popular • There is a need to shift the conversation to relevant websites • Small is beautiful. And effective • Maintain relationship with niche websites and focus on long term Strategy
    8. 8. The strategy to face the competition tamra-c2.com Dubizzle $17.10 Dubizzle $17.10 AlArabiya $ 10.01 AlArabiya $ 10.01 Clicks 960 1,747 4,111 Budget $16,451 $17,500 $4,000 Rate/click $16,451/960 $17,500/1747 $4000/4111 Facebook $ 0.99 Facebook $ 0.99
    9. 9. Case studies tamra-c2.com Obama Campaign 3.8X greater average weekly reach penetration in battleground states’ major cities, $4.60 raised for every $1 spent on Facebook Ads 72.7 million Americans saw Obama’s Facebook content in the week leading up to and including Election Day
    10. 10. Case studies tamra-c2.com 6% increase in purchase consideration due to Facebook exposure 7% increase in purchase consideration due to TV exposure 13% increase in purchase consideration when Facebook and TV were combined Volvo V40 model launch

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