Instagram Policy Primer


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Instagram Policy Primer created for NET303 at Curtin University

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  • Hi Carissa your policy primer presentation is very easy to read and I found it simple to understand. The manner in which you have used screen shots and images on your slides makes the presentation look and read like a professional production. The reason I wanted to view your policy primer as I do not have my own Instagram account and have had very little contact with this application but I have an interest any media that allows sharing of images to family and friends. As I am based in mainland China this application is not easily accessed and only when I have my VPN connected can I receive the Instagram’s my daughter sends me.

    The privacy issues with Instagram relating to the rights over the images a person post is a concern to me. Without reading the TOS fully a user would not be aware of the financial opportunities you are giving the application owners and the limiting and loss of financial gain the user gives away. An example of this in my opinion is photos of children and babies being shared with others. These images can be used by the application owners to sell to companies to be used in advertising campaigns.

    Images can be one of the most personal forms of information a user can post online and as Goettke and Christiana (2007) discussed “the real privacy concerns arise when users allow people they do not know and normally would not trust to have access to the personally identifiable information they have made available”.

    Thank you for creating your policy primer on a application I would have registered for without reading the TOS and making it simpler for the end user to understand.


    Goettke, R., & Christiana, J. (2007). Privacy and Online Social Networking Websites. Computer Science 199r: Special Topics in Computer Science Computation and Society: Privacy and Technology. Retrieved from:
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  • I really like the Policy Primer on Instagram. It's easy to read through quickly and the design is well laid out, simple and clean although there were just a few slides with text that were really difficult to read due to the distracting background image. When reading over text on those pages, it's like trying to listen to two people talking at the same time or comprehend two things at once. I also think that the slide towards the end with an explanation of what Instragram provides would have been better placed at the beginning to introduce Instagram to the audience before discussing the TOS.

    Besides those few points, it’s great and I could really relate to several terms highlighted as I noticed terms to be similar to the policy primer on Meetup (Alba, 2012). For example, Meetup also includes in their privacy policy that they have the right to use uploaded content for promotional, sales or other appropriate reasons (Meetup, 2010). This means as you point out that consumers assist these companies to make money from their uploaded content. This also means that consumers no longer own their content once uploaded to these services. This is an example of control as Pentland (2011) explains that companies control our information and use it to make money.

    In relation to the point you made regarding how content can be deleted with no warning, the same applies with the Meetup service as the privacy policy states that Meetup has the right to modify or discontinue their service at any time with no notice and they are also in no way responsible for loss of information due to possible system failures (Meetup, 2010). Therefore, it is important to backup any information uploaded to ensure you retain a copy. Although Meetup does not provide a facility for the consumer to backup information, Meetup has the right to retain information which is much the same as Instagram. This creates a privacy risk as others can potentially use private consumer information for their benefit.


    Alba, A. (2012). Exporing the Terms of Service and Privacy Policy of Retrieved from

    Meetup. (2010). Privacy Policy Statement. Retrieved from

    Mills, C. (2012). Instagram Policy Primer. Retrieved from

    Pentland, A. S. (2011). Should social media users retain ownership of their personal data? Retrieved from
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  • @KAMeyer70 Thanks I tried to keep it easy to read and not overload it with too much legal jargon. The reminder is one that has always stuck with me and one that I constantly share. Thanks for the feedback
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  • @jowhite73 It is really scary how advertising online works, I find it quite interesting how they relate the advertising to different trackers either your cookie data or on UGC
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  • Wow, i did not know that they could use my content to display advertising on, about or in conjunction with... scary indeed.. eeekkkk bye bye privacy
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  • Instagram Policy Primer

    1. 1. "This application uses the Instagram(tm) API and is not endorsed or certified by Instagram or Instagram, Inc. All Instagram(tm) logos and trademarks displayed on this application are property of Instagram, Inc."
    2. 2. Have youever taken a photo and uploaded it toInstagram? (Microsoft, n.d.)
    3. 3. Did you read the Terms of Service (ToS) before doing so? If you did then well done
    4. 4. Did you read the Terms of Service (ToS) before doing so? If not then here are a few things YOU should know…
    5. 5. A Term of Service (ToS) is “A stated list of the terms that must be agreed on by a user of a particular service; the terms under which a service provider provides a particular service” (ComputerUser, 2012)
    6. 6. YOU and YOU alone are solely responsible for any content upload to Instagram. (Nuttapong, 2012)
    8. 8. By uploading your content you grant Instagram a "non- exclusive, fully paid and royalty-free, worldwide,limited license to use, modify, what this means is Instagram delete from, add to, publicly and its users can share and perform, publicly display, reproduce your content for reproduce and translate such their own benefits, unless of Content, including without course you make the content limitation distributing part or private. all of the Site in any media formats through any media channels" (Instagram, 2012)
    9. 9. (Miles, 2012)
    10. 10. Did you know that by agreeingto the ToS you give Instagram the right to display advertising and promotions "on, about, or in conjunction with your Content" (Instagram, 2012)
    11. 11. Basically you are allowing Instagram to make money from YOUR content. (Yiftach, 2010)
    12. 12. Have you ever wondered why you get certain adsand your friends/family/colleagues get different ads? (KROMKRATHOG, 2012)
    13. 13. According to the privacy statementInstagram has the right to share certain information with third partyadvertising partners; these partners use this information to deliver targeted advertisements.
    14. 14. When you give your personal information to Instagram, they havethe right to use that information to "provide, improve, test, andmonitor the effectiveness of our Service“ (Instagram, 2012). And in the event that your account is terminated or deactivated, Instagram have the right to retain your personal information. (digitalart, 2010)
    15. 15. So what do you get from Instagram?
    16. 16. A free platform that allows you to share you photos with family and friends via social media, such as Facebook and Twitter. You also have the ability to transform your photo with filters supplied by Instagram. (smarnad, 2012)
    17. 17. Now you know more about Instagrams ToSI hope you enjoy taking pictures and sharing them via …
    18. 18. (xedos4, 2012)
    19. 19. Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.
    20. 20. ReferencesComputerUser. (2012). Term of Service. Retrieved from (2011, August 10). Top Secret Stamp [Image]. Retrieved from (2012, August 30). Privacy Policy. Retrieved from (2012). Terms of Use. Retrieved from, L. D. (1997, July). Privacy and the Computer: Why We Need Privacy in the InformationSociety. Metaphilosophy, 28(3), 259-275. doi:10.1111/1467-9973.00055KROMKRATHOG. (2012, April 25). Advertising Concept [Image]. Retrieved from, L. (1998, March). The Architecture of Privacy. Retrieved from
    21. 21. ReferencesMicrosoft. (n.d.). Two people taking a self-portrait on the beach using a camera phone [Image].Retrieved from, S. (2012, July 08). Delete Key In Blue [Image]. Retrieved from (2012, February 17). Paper Hand Pointing You [Image]. Retrieved from Rights Clearinghouse. (2012, August). Online Privacy: Using the Internet Safely. Retrievedfrom https://www.privacyrights.oarg/fs/fs18-cyb.htmsmarnad. (2010, July 04). Social Media Wheel With Icons [Image]. Retrieved from (2012, February 05). Website [Image]. Retrieved from, B. (2010, September 17). 100 Dollar Bills [Image]. Retrieved from