Design research immigration

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Design research immigration

  1. 1. I M M I G R AT I O N I N B A R C E L O N A COLOMBIAN IMMIGRANTS IN BARCELONA DESIGN RESEARCH ! MIGUEL PACHECO SÁENZ ! IED, DESIGN MANAGEMENT MASTER 2010
  2. 2. INDEX EXECUTIVE SUMMARY 3 1. OVERVIEW OF SPAIN´S EMIGRATION AND IMMIGRATION 5-8 1.1 HISTORY OF EMIGRANTS 1.2 HISTORY OF IMMIGRANTS 1.3 ACTUAL IMMIGRATION 2. I M M I G R AT I O N I N B A R C E L O N A 9 - 13 2.1 OVERVIEW 2.2 PRINCIPAL NATIONALITIES 2.3 IMMIGRATION EMIGRATION 3. C O L O M B I A N I M M I G R A N T S I N B A R C E L O N A 14 - 24 3.1 BASIC INFORMATION 3.2 SOCIALNETWORK 3.3 PERSONAS 3.4 GOAL STATEMENT 3.5 CULTURAL EXPRESSIONS 4. U N D E R S TA N D I N G C O L O M B I A N S I N B A R C E L O N A 25 - 39 4.1 BASIC INFORMATION 4.2 SOCIALNETWORK 4.3 PERSONAS 5. A N A LY S I S & S Y N T H E S I S 40 - 45 4.1 BASIC INFORMATION 4.2 SOCIALNETWORK 4.3 PERSONAS ANNEX 46 -48 CONTACT 49 - 50 DESIGN RESEARCH ! MIGUEL PACHECO SÁENZ ! IED, DESIGN MANAGEMENT MASTER 2010
  3. 3. EXECUTIVE SUMMARYThe purpose of this document is to have a general and specific understanding of immigration in Spain, and a specific focuson immigration in Barcelona, Colombian immigration and the experience of them living in Barcelona and the process fromlegality, illegality and legality again.Chapter 1: Overview of Spain´s Emigration and ImmigrationIn this chapter we can have a n overview of a border context and see what were the influential aspects of emigration and how thistransformed so drastically.Chapter 2: Immigration in BarcelonaThis chapter shows a mer specific are oaf research Barcelona and how the immigrants are distributed and general information about allnationality immigrants in Barcelona.Chapter 3: Colombian Immigrants in BarcelonaClosing the scope just to Colombian Immigrants in Barcelona and how are their life experiences, what type of Colombians live inbarcelona and why they are here.Chapter 4: Understanding Colombians in BarcelonaFocusing the research in one interview and haw was his transitions in terms of legality to stay here in barcelona, for this therewere interviews, vox pop, collage, that gave the sufficient information to do find some needs.Chapter 5: Analysis and synthesisIn this chapter after looking at the needs we developed some concepts that could improve the needs of the interviewee anddeveloped some Concepts that could improve his life in one way or another. 3 DESIGN RESEARCH ! MIGUEL PACHECO SÁENZ ! IED, DESIGN MANAGEMENT MASTER 2010
  4. 4. CHAPTER 1OVERVIEW OF SPAIN´SEMIGRATION AND IMMIGRATION 5 DESIGN RESEARCH ! MIGUEL PACHECO SÁENZ ! IED, DESIGN MANAGEMENT MASTER 2010
  5. 5. CHAPTER 1OVERVIEW OF SPAIN 1.1 HISTORY OF EMIGRANTS Sculpture dedicated to the Emigrants , GranadaSince the beginning of the civil war 1936 - 1939 a very high number of republicansexiled to europe and Latin America, the chosen destinies where Venezuela,Uruguay, Source. WikipediaMexico, Cuba, Chile and Argentina. After the autarky and the stabilization plan afterthe second world war Spaniards started emigrating to europe (France, Germany,Switzerland and UK) also from the fields to the cities this at the beginning of the 50´s. This massive emigration lasted until the crisis of 1973 when people start to comeback to Spain this migratory status starts to changes in the 80´s when Immigrationstarts to gain much more strength.The last census (1 of January 2010) show that there are 1.574.123 Spaniards livingabroad, distributed in mostly equivalent gender, but very unequally regarding theplaces by continent. 60.1% live in America, 26.9% Europe and the rest 3% aroundthe world. Statistics of Spaniards living abroad Source. WikipediaThis table shows the countries and the number of Spanish residents in the differentcountries around the world, with out taking in counter wether they were born inSpain or not, only taking in regard if they have the Spanish nationality. This tablealso shows the increase of the birth rate in Latin-American countries, because thebarents give the nationality to their children. 6 DESIGN RESEARCH ! MIGUEL PACHECO SÁENZ ! IED, DESIGN MANAGEMENT MASTER 2010
  6. 6. CHAPTER 1OVERVIEW OF SPAIN 1.2 HISTORY OF IMMIGRANTSSince 1990 the percentage of immigration in Spain has gone up drastically becauseof different factors;- 1986 Spain joining the European Union.- Having Spanish as first language.- Latin America has had may economical problems.- Spain´s economical growth in since the end of the 90´s- The value regarding work v.s money is more valued in spain than other countries.In 2000 and 2005 spain was one of the first countries receiving immigrants theworld now Spain is the tenth country with more immigrants in the planet, thishappened in only 10 years where Spain because of its geographical placement and Source. Wikipediacolonial background, became the target of Africa and Latino American and occidentEurope immigrants. Source. Wikipedia 7 DESIGN RESEARCH ! MIGUEL PACHECO SÁENZ ! IED, DESIGN MANAGEMENT MASTER 2010
  7. 7. CHAPTER 1SPAIN´S IMMIGRATION 1.3 ACTUAL IMMIGRATIONThis pyramid shows that the biggest percentage of immigrants comingto Spain are people between 25 and 40 years old, and there are moremen coming than women this could be because men of cultural factorsof men being the providers for the house hold.Thanks to the ¨economic crisis¨ Spain´s immigration situation is changingsince August of las year till now, 1% of the immigrant population hasgone bak to its countries, approximately each year Spain receives200.000 immigrants, this year the number of people empadronado hasdecreased by 8.500 (17 %) from last years stats. In spain the 10% ofpeople living here are immigrants. The most affected provinces areCastilian that lost 38% of work permits, Alienate lost 8.1% and Valenciawith a 6,9%, in total in Spain a 29% of the Immigrants have lost theirwork permits. 8 DESIGN RESEARCH ! MIGUEL PACHECO SÁENZ ! IED, DESIGN MANAGEMENT MASTER 2010
  8. 8. CHAPTER 2I M M I G R AT I O N I NBARCELONA 9 DESIGN RESEARCH ! MIGUEL PACHECO SÁENZ ! IED, DESIGN MANAGEMENT MASTER 2010
  9. 9. CHAPTER 2IMMIGRANTS IN BARCELONA 2.1 OVERVIEWBarcelona is the second biggest city in spain it has 1.578.546 habitantsand a 16% of immigrants, they are spread out throw all itsneighborhoods, for example in the Raval there are 47.7% of its habitantsare immigrants in el Gothic (36.4%) the percentage goes a little beatdown but it is also very high. Barcelona has the highest Ecuadoriancommunity in all spain represented in 22.210 habitants, then Pakistaniswith 17.735 habitants.Immigrants group together, this could be a way of defense or just a wayto feel like at home again. You can say by looking at the map in the leftthat Ecuadorians have been or have decided to stay in the periphery ofthe city having 5 different colonies, the italians feel free to merge in the Source. El periodico.comcity and the Pakistanis all colter in the same sector of barcelona.Since some time back there are starting to be problems of xenophobiaacts, within the community this is why La Generalitat de Barcelona hasspent in the las year 395.000€ in advertisement for immigrant PACT. Elcatalán, dijo, debe convertirse "en lengua común y vehículo decomunicación de todos los hombres y mujeres que viven en Cataluña" thisare the words of José Montilla president of the Generalitat de Barcelona,regarding the PACT. Advertisement by La Generalitat of Barcelona Source. http://www.elmundo.es/ 10 DESIGN RESEARCH ! MIGUEL PACHECO SÁENZ ! IED, DESIGN MANAGEMENT MASTER 2010
  10. 10. CHAPTER 2IMMIGRANTS IN BARCELONA 2.2 PRINCIPAL NATIONALITIESItalians are the predominate immigration population in Barcelona one ofthe reasons is language, for italians catalan is a very easy language tounderstand a to talk, so they can get jobs easier and integrate in thecommunities much easier also they are from the EU so their residential,work, health and permit situation is not a problem. Then come theEcuadorians not so back behind, with only 2 thousand less, theyprobably have a very big network established in barcelona helpingthemselves to get jobs and to establish fast and easy. This situation isthe same as the Pakistanis even though they execute very different rolesin the barcelona society. Source. Departament d’Estadística. Ajuntament de Barcelona. 11 DESIGN RESEARCH ! MIGUEL PACHECO SÁENZ ! IED, DESIGN MANAGEMENT MASTER 2010
  11. 11. CHAPTER 2IMMIGRANTS IN BARCELONA 12 DESIGN RESEARCH ! MIGUEL PACHECO SÁENZ ! IED, DESIGN MANAGEMENT MASTER 2010
  12. 12. CHAPTER 2IMMIGRANTS IN BARCELONA 2.3 IMMIGRATION EMIGRATIONIt is very interesting and stunting to se how the crisis has affected sodrastically the immigration coming into Barcelona and even moreincredible people leaving probably to their own countries or to othercountries with higher or stronger work opportunities, We can se that themost affected immigrants are the Latin-Americans, this could be a veryinteresting insight to look at, because they list the first 8 first countrieswith more emigration in the las year and so.According to the department of statistics of barcelona after a 10 yearconstant growth in 2001 of 74.019 immigrants to 294.908 in the year2009. The immigrant population in barcelona in the las year has Source. Departament d’Estadística. Ajuntament de Barcelona.decreased 10.286 that is a 17.6% of the total residents in barcelona.Possible reasons why Latino Americans emigrate before the Middle Eastpopulation:-Less tide up in Barcelona?-Very family focused society?-Can get jobs in their natal Countries, because they are not in such a bigcrisis?-The job activities they worked on in Barcelona where the mostaffected?-Less tolerant to live in bad conditions? 13 DESIGN RESEARCH ! MIGUEL PACHECO SÁENZ ! IED, DESIGN MANAGEMENT MASTER 2010
  13. 13. CHAPTER 3COLOMBIANIMMIGRANTS INBARCELONA 14 DESIGN RESEARCH ! MIGUEL PACHECO SÁENZ ! IED, DESIGN MANAGEMENT MASTER 2010
  14. 14. CHAPTER 3COLOMBIANS IN BARCELONA 3.1 BASIC INFORMATION• 51% Of The Colombians In Barcelona Are Between 25And 39 Years Old.• Colombia Is The 8th Country With Immigrants InBarcelona.• In 2009 In Barcelona There Where 13.521 ColombiansLegally Living Here.• 46.3% Are Men And 33.7% Women.• There Are Goroups On Facebook Of Colombian S InBarcelona.•The Ravage Age Of Colombian In Barcelona Is 25 ’39Yeares Old Representing A 51%.• Encuentro De Estudiantes Colombianos En Barcelona.• COLOMBIANOS EN BARCELONA¡¡¡ With 1,409 Members.• The Years Average Of The Pardon In Barcelona Is 1 To 5 Years.• Colombias Represent The 6 % Of The Immigrants In Barcelona.• 1 Out Of 2.2 Colombians Have Work Permit. 15 DESIGN RESEARCH ! MIGUEL PACHECO SÁENZ ! IED, DESIGN MANAGEMENT MASTER 2010
  15. 15. CHAPTER 3GROUPS OF COLOMBIANS IN BARCELONA 3.2 SOCIALNETWORK 16 DESIGN RESEARCH ! MIGUEL PACHECO SÁENZ ! IED, DESIGN MANAGEMENT MASTER 2010
  16. 16. CHAPTER 3GROUPS OF COLOMBIANS IN BARCELONA 3.2 SOCIALNETWORK 18 DESIGN RESEARCH ! MIGUEL PACHECO SÁENZ ! IED, DESIGN MANAGEMENT MASTER 2010
  17. 17. CHAPTER 3COLOMBIANS IN BARCELONA 3.3 PERSONA 1 GOAL STATEMENTThe aim of this project is to find out if the people thatcome to study to Barcelona go back to Colombiaafter they finish their studies or stay here working,(legally or Illegally )? DAVID IS 24 YEARS OLD UNIVERSITY GRADUATE Socio-demographics - Single - Finished his university studies - Lives with 5 colombian or latin friends in a flat. - Has a big colombian group of friends. - Likes parting in the colombian style. Characteristics - Has just finished his university studies and his visa is going to expire soon and has to decide to get a job and a job contract (if possible), go back to Colombia or? - Has established a life in Barcelona. - Sees opportunities in the Barcelona market. - He has only to provide for himself. - Has been in BCN for 4 years. Problems - His visa is going to expire. - Finding jobs with contracts and getting the work visa is not so easy. - Wants to stay. - Dons´t have much money nor work experience to continue studying. 19 DESIGN RESEARCH ! MIGUEL PACHECO SÁENZ ! IED, DESIGN MANAGEMENT MASTER 2010
  18. 18. CHAPTER 3COLOMBIANS IN BARCELONA PERSONA 2 GOAL STATEMENTThe aim of this project is to find out what are the mainreasons for Colombians in Barcelona to have comehere and stayed living here even if they dont havework permits? OMAR ANDRES IS 42 YEARS OLD WAITER IN BARCELONA Socio-demographics - Married and has 2 children. - Has worked all his life as a waiter in Colombia an Barcelona - Lives in Barcelona 5 years ago and has no work papers. - Has no university education and only studied until 6 grade in colombia. - His family lives here with him. Characteristics - Works in the black, that means that has no contract and has no stability. - Has established a life in Barcelona. - Cant have pension, health, and social coverage as well as Paro. - Sends money to his mother in Colombia. - Has a grate expertise in waitering and service. Problems - Has no work permits and is Illegal. - In the non tourist seasons can be unemployed for 1 - 2 months. - Has to provide for his family here and in Colombia. - Wants to give the best life to his children but finds it difficult. 20 DESIGN RESEARCH ! MIGUEL PACHECO SÁENZ ! IED, DESIGN MANAGEMENT MASTER 2010
  19. 19. CHAPTER 3COLOMBIANS IN BARCELONA PERSONA 3 GOAL STATEMENTThe aim of this project is to find out how is to have abusiness for the Colombian immigrants in barcelona. GLORIA IS 57 YEARS OLD OWNER OF STORE Socio-demographics - Married and has 4 sons. - Has been a hose wife all her life - Lives in Barcelona 15 years ago. - Has no university education - Her family is spread some live in EU some in Colombia. Characteristics - Is a legal resident in Barcelona. - Has established a life in Barcelona. - Has her own business in Barcelona. - Sends money to her family in Colombia. - Her business market are Colombians and latin people. Problems - Finds communication difficult with Catalan people still after so long. - Has to provide for his family in Colombia. 21 DESIGN RESEARCH ! MIGUEL PACHECO SÁENZ ! IED, DESIGN MANAGEMENT MASTER 2010
  20. 20. CHAPTER 3COLOMBIANS IN BARCELONA GOAL STATEMENT Understand Colombian Immigration in barcelona and the transition of staying legal or illegal and what processes do they have to go through. 22 DESIGN RESEARCH ! MIGUEL PACHECO SÁENZ ! IED, DESIGN MANAGEMENT MASTER 2010
  21. 21. CHAPTER 3CULTURAL EXPRESSIONS 23 DESIGN RESEARCH ! MIGUEL PACHECO SÁENZ ! IED, DESIGN MANAGEMENT MASTER 2010
  22. 22. CHAPTER 3CULTURAL EXPRESSIONS 24
  23. 23. CHAPTER 4U N D E R S TA N D I N GC O L O M B I A N I M M I G R AT I O NIN BARCELONA23 OF JUNE OF 2010INTERVIEWER: MIGUEL PACHECO 25 DESIGN RESEARCH ! MIGUEL PACHECO SÁENZ ! IED, DESIGN MANAGEMENT MASTER 2010
  24. 24. CHAPTER 4TARGET 4.1 VOX POP - Family owned business, Colombian owner. - Husband came in 1997 when there was no visa requires and in 1998 when they implemented the visa he stayed illegally. - Sent very good remittances back home - Worked as a Construction contractor. - After 5 years, of being an illegal immigrant got papers and applied for Reagrupacion Familiar. - Brought his Wife and 4 children. - Now are struggling because of the crisis. - Wife has been here 4 years and is not happy. - Wife Lived better in colombia with the money he sent. - Tray to give working papers to Latin Immigrants. - Dont Have many colombian friends. - Wife and children are afraid of Xenophobia. - They are frequently having problems with teacher in school because of racism. - Being an Illegal is terrible and very scary. - She dose not talk catalan and think it is useless 26 DESIGN RESEARCH ! MIGUEL PACHECO SÁENZ ! IED, DESIGN MANAGEMENT MASTER 2010
  25. 25. CHAPTER 4SEGMENT 4.2 THE LINE Legal Illegal Legal 27 DESIGN RESEARCH ! MIGUEL PACHECO SÁENZ ! IED, DESIGN MANAGEMENT MASTER 2010
  26. 26. CHAPTER 4PLANNING El Trigal, C/ Rey Marti, 26 Where should I go? Construction company , C/ Torrent de L´Olla, .. list the places you learned about in Colombian Consulate your deskresearch (e.g the german beergarden at the Princesa Sofia Hotel, Streets of Raval etc..) Decoration What should I look for? Stability list situations, people, expression of Time of use immigrant culture that you know Place about so far (e.g graffiti, print Surroundings media, people interacting, etc.) Style Identity What should I photograph? Decoration define the must-have shots based Stability on what you’ve learned in your Time of use deskresearch (e.g german sausage Place at the butcher, 2nd generation kids Surroundings playing together etc..) Style Identity What should I ask? What is your Story being here ? choose according to your research How has your transition worked ? goal (e.g “Why did you come to Why did you come to Barcelona? BCN?”, “What do you like here?, Are you happy in Barcelona? What not?” “WHY?”) 28 DESIGN RESEARCH ! MIGUEL PACHECO SÁENZ ! IED, DESIGN MANAGEMENT MASTER 2010
  27. 27. Como fue la decisión de venir a vivir a España ? Preparation1. GrateExpect Como era su vida en Colombia antes?ations Que le hizo tomar la decisión de venir a España ? Tuvo apoyo de su familiar en esos momentos? Que. Expectativas tenia de venir a vivir a España ? Que Tan fácil fue obtener los papeles para venir a España? Que. Tipo de papeles le dieron y por cuanto tiempo? Ya tenia planeado quedarse en España? Sabia a donde venia, había hecho alguna investigación previa? Al llegar a España tenia gente conocida? The actual move Recuerda como se sintio al llegar? Fue importante sentirse legal? Como le fue en esos primeros meses de legalidad ? Al aproximarse la ilegalidad como lo hizo sentir ? 29 DESIGN RESEARCH ! MIGUEL PACHECO SÁENZ ! IED, DESIGN MANAGEMENT MASTER 2010
  28. 28. Primeros pasos como ilegal, le cambio algo o siguió la vida como si nada ? Busco alguna solución en esos momentos? Como cuales? Encontró alguna empresa o ayuda de alguien en esos momentos ? First months Recuerda como se sitio ?2.Illegalityhere Icome. Pensó en volver a Colombia en algún momento ? Ya instalado le ayudo, a sentirse mas en casa? Settled in Que pasos tuvo que llevar a cabo para poder continuar la vida? Se sintió perseguido por las autoridades en algún momento? De que tipo? Cuando ya tenia los papelees listos como fue la espera para obtenerlos? 30 DESIGN RESEARCH ! MIGUEL PACHECO SÁENZ ! IED, DESIGN MANAGEMENT MASTER 2010
  29. 29. Que fue lo primero que hizo cuando le entregaron sus papeles? En este proceso el consulado o algún ente del gobierno Colombiano lo ayudo? Estuvo involucrada alguna empresa o persona en el proceso para ayudarlo? Como encontró la información de los españoles? A cambiando su percepción hacia España o Barcelona al tener papeles ? New beginning Que se siente al ser legal ?3. Legalagain Se siente español ? De alguna forma ? Siegue en contacto con gente que es indocumentado y como ve su situación? A ido a Colombia de nuevo? Que se sintió volver ? (como cambio la relación con el entorno) Going Back and fourth A pensado en volver a Colombia ? Si tuviera otra oportunidad habría hecho lo que hizo? Su familia vive ahora en España o en Colombia ? Están contentos? 31 DESIGN RESEARCH ! MIGUEL PACHECO SÁENZ ! IED, DESIGN MANAGEMENT MASTER 2010
  30. 30. CHAPTER 4HERNAN GUILLERMO MONTOYA CASTAÑEDA Philosophy in life “Where ever there is a religious (Catholic) image I feel welcome, because what I am is because of him (God).” Key-findings chapter 1, 2, 3 “ I am here in barcelona because the spanish construction boom was so big that they needed good workers” “ I love Spain, I would never go back to Colombia, I am almost Spanish” “If Mahoma doesnt go to the mountain, then the mountain will go to Mahoma” (in respect to his family coming here) Name HERNAN GUILLERMO MONTOYA CASTAÑEDA Main preoccupations, problems, needs Age 49 “ I needed to meet more people that could help me in the future” Profession Construction “Living my family” Marital Married Status “Going to an unknown place” Living Renting apartment with Situation hole family “Fear of getting caught and deported” Children Have 3 sons Sabanneta, Antioquina,Place of birth Colombia 32 DESIGN RESEARCH ! MIGUEL PACHECO SÁENZ ! IED, DESIGN MANAGEMENT MASTER 2010
  31. 31. CHAPTER 41. GRATE EXPECTATIONS 4.1.1 PREPARATION ¨Catalans Suck, I want to go back, here I have to work and cook¨ Hernan left colombia in Started in 1998. Julia His wife has been here for 3 years now with the younger son and she hasnt been able to settle down she has all day long in her mind her life in colombia. Hes older sun (26) has an independent business selling latin cloths with his girl fiend to latinos in a non legal way. And is not interested in staying anything. The other 2 are in school,15 and 17 years old and have a lot of catalan friends but have a ruff time in school with teachers because of language barrier. Julia Is not happy in Barcelona she built a small empire with the money her husband sent to Colombia and now she is here only because her family is here if not she would go back. This is Jenny she is the older sons girl Julia hates the Spanish culture, think they are dirty and rude . fiend and is also colombian they met here 2 years ago, she studied cosmetics. 33 DESIGN RESEARCH ! MIGUEL PACHECO SÁENZ ! IED, DESIGN MANAGEMENT MASTER 2010
  32. 32. CHAPTER 41. GRATE EXPECTATIONS 4.1.2 PREPARATION He has a big deposit full of material and tools he uses for his company, it is a storage and a work shop, so its very dusty and dirty. ¨I was very exited at that time, I new Spain because of Football and Bullfighting but no more.¨ ¨I was very very sad to leave my family but at that time colombia was in crisis and there was absolutely no work.¨ ¨I imagined spain wonderful and it has been wonder full¨ He drinks Wine each afternoon with his workers, his wife says he has become an alcoholic, and he refutes that wine is grate and that Spain is the best thing. 34 DESIGN RESEARCH ! MIGUEL PACHECO SÁENZ ! IED, DESIGN MANAGEMENT MASTER 2010
  33. 33. CHAPTER 42. ILLEGALITY HERE I COME. 4.2.1 FIRST MONTHS ¨At the beginning it was grate I came here to do a 5 month job with a letter of invitation, and because of my experience in construction I got more offers.¨ ¨The demand for construction at that time was incredible and now…….. We do small fixing and refurnishing things.¨ Hernan is very energetic and Speaks very strait forward and insists that hes story should be written by some one. 35 DESIGN RESEARCH ! MIGUEL PACHECO SÁENZ ! IED, DESIGN MANAGEMENT MASTER 2010
  34. 34. CHAPTER 4 “I sent like 100COLLAGE thousand € to Colombia in the first 4 years ” He had to go At this moment he through very feels more Spanish difficult than Colombian.circumstances being illegal. “Nothing worse than missing mychildren and wife” Having to del with immigration bureaucracy. “I have never received so much help, like here in Barcelona from Catalan people” 36 DESIGN RESEARCH ! MIGUEL PACHECO SÁENZ ! IED, DESIGN MANAGEMENT MASTER 2010
  35. 35. CHAPTER 42. ILLEGALITY HERE I COME. 4.2.1 SETTLED IN There are religious symbols every where in there office that they say is more there house e because they are in there all day long. Point out areas in a photo with a quick comment or user He pick them up where ever he sees them in the city because for him god and christ cant be quote throne to the rubbish. Getting settled was thanks of his contacts with Spanish people he worked for. A police friend told him to declare him self as a political refugee and they didnt accept him and gave him the letter of expedition in 2004 that met he has to leave in 8 days. When he settled in was when they ensured him that he could stay here after a very long and disturbing process. ¨I trust in christ and god they have given me and My family all we have¨ 37 DESIGN RESEARCH ! MIGUEL PACHECO SÁENZ ! IED, DESIGN MANAGEMENT MASTER 2010
  36. 36. CHAPTER 43. LEGAL AGAIN. 4.3.1 NEW BEGINNING There is a pin board with very outdated information like a calendar of 2009 These was the firs company he had Manzano and he liquidated it in 2008 He was also awarded by the Ajuntamiento for his construction work. 38 DESIGN RESEARCH ! MIGUEL PACHECO SÁENZ ! IED, DESIGN MANAGEMENT MASTER 2010
  37. 37. CHAPTER 43. LEGAL AGAIN. 4.3.2 GOING BACK AND FOURTH BarnaObras started in Cat.2009 after Manzano Bankrupted because of the construction crisis. ¨This Is My Future and the future of My Family all done with hard work, good connections and being in god side¨ ¨I love barcelona I have been to colombia once and I would never go back, I feel Spanish not Colombian. Spain Rules ¨ 39 DESIGN RESEARCH ! MIGUEL PACHECO SÁENZ ! IED, DESIGN MANAGEMENT MASTER 2010
  38. 38. CHAPTER 5ANALYSIS & SYNTHESIS 40 DESIGN RESEARCH ! MIGUEL PACHECO SÁENZ ! IED, DESIGN MANAGEMENT MASTER 2010
  39. 39. CHAPTER 5NEEDS MAP. 4.3.2 GOING BACK AND FOURTH Building a Company Helping other Immigrants Need to maintain Need to give company in the crisis. work papers to immigrants Need expand his market. Need to return Need to have a gratitude cleaner place. Need to be more Need to have a exposed. good work team Needs to keep wife Need to relay in happy and integrate his work. to Catalan society. Needs to give a good Need to have example to sons. Catholic figures with him Need to sell his Need to show sons properties in that education is a Colombia. luxury and a need. Keeping ones roots Dealing with the family 41 DESIGN RESEARCH ! MIGUEL PACHECO SÁENZ ! IED, DESIGN MANAGEMENT MASTER 2010
  40. 40. CHAPTER 5INSIGHTS He has a long trajectory in starting He believes more in god that in his own work companies in Barcelona with and with out papers Need to really in his work. 42 DESIGN RESEARCH ! MIGUEL PACHECO SÁENZ ! IED, DESIGN MANAGEMENT MASTER 2010
  41. 41. CHAPTER 5BRAIN STORMING STATEMENTS How Can We…. Help Mr. Manzano show his sons that education is a privilege and an advantage in life. Help Mr. Manzano integrate his wife and help her be happier in barcelona and not wanting to go back. Help Mr. Manzano Improve his company so he is competitive in the Crisis. 43 DESIGN RESEARCH ! MIGUEL PACHECO SÁENZ ! IED, DESIGN MANAGEMENT MASTER 2010
  42. 42. CHAPTER 5NEW BUSINESS CONCEPTCreate a Competitive advantage and aded ValueCreate a Competitive advantage for the current business that Manzano has, so they can survive the current crisis and be competitive now and inthe future . Isights New Image -The wife hates the office because it is very dirty and disorganized. -They work at the back so it is Modern and nice way good work with good Show services in a Clean and tidy place Show quality and pact with dust and rats. -They have all the know how Trust us prices Show and the equipment to fix the images of place. work done, insideNext Step Needs -Organize the place they have at the moment, cleaning or just making it a nice place to receive clients. -Need to maintain company in -Promote themselves in a new modern way probably online or by changing the crisis. there signing. -Need expand his market. -They have a very good location they can take advantage from that, by selling -Need to have a cleaner place. themselves to the street. -Need to be more exposed. - Look in what areas they could also work in. -Needs to give a good example to sons. 44 DESIGN RESEARCH ! MIGUEL PACHECO SÁENZ ! IED, DESIGN MANAGEMENT MASTER 2010
  43. 43. CHAPTER 5NEW BUSINESS CONCEPTColombian Food in GraciaThe new business for the wife is to open a Colombian food restaurant in Gracia, so she can feel more part of something and integrated to her newlife in Barcelona where her children are happy and his husband lives for more than 10 years. - The husband has a big now how of opening businesses in barcelona. Have you been to The Colombian...it is - She hates the catalan excellent The New Colombian Delight culture and misses the Making the best of Colombian food colombian. This restaurant is delicious WELCOMENext Step -Needs to keep wife happy and integrateSell the idea to the husband and to his wife, probably the older son can help her. to Catalan society.Give them options of how they could get the money to develop the business.Look for a good location where the the restaurant could be located. -Need expand his market. 45 DESIGN RESEARCH ! MIGUEL PACHECO SÁENZ ! IED, DESIGN MANAGEMENT MASTER 2010
  44. 44. ANNEX 46 DESIGN RESEARCH ! MIGUEL PACHECO SÁENZ ! IED, DESIGN MANAGEMENT MASTER 2010
  45. 45. ANNEXANNEX B C D E F G H I J K L 2 Source Name abstract (short summary) Media Photo Rate Bibliography Date Country Reliability Related Links http://www.elperiodico.com 1/5/2008 MAPA DE LA CIUDADANÍA DE /default.asp?idpublicacio_P El Periodico.com/Barcelona BARCELONA SEGÚN EL PADRÓN DE ENERO DEL Distribution of immigrants in BCN By Barrio Internet K=46&idioma=CAS&idnotici 2008 a_PK=505415&idseccio_PK =1022 3 El Pacto por la Inmigración, uno de los cuatro Firman el Pacto Nacional de grandes acuerdos que José Montilla propuso a Inmigración con las ausencias princpios de la legislatura, ha tenido un coste http://www.elmundo.es/el de CCOO, SOS Racisme, PP y Nou Barris y Sant Andreu, a la cabeza del alza de importante para los contribuyentes. Sólo en darle El Mundo.es Internet 4 mundo/2009/04/03/barcelo 13-04-2010 Spain 4 Cs - inmigrantes publicidad la Generalitat se gastó 395.625,76 euros, na/1238739265.html http://www.elmundo.es/elmund como reconocía esta semana el Departament dAcció o/2008/12/19/barcelona/12296 Social i Ciutadanía, dirigido por la republicana Carme 86901.html Capdevila. 4 . Y es que, en los últimos años, la población inmigrante se ha multiplicado en el Estado hasta el Sufragio... ¿universal? - La exclusión política de los http://www.webislam.com/ Web Islam punto que hoy constituye un 10% de la población. Internet 3 13-04-2010 Spain 3 inmigrantes ?idt=9350 Paradójicamente, este 10% no tendrá derecho al 5 voto el próximo 9 de marzo Multiculturalism is to be respected in order to http://balder.org/avisartikle promote tolerance between different ethnic groups r/Barcelona-Declaration- Free Muslim Immigration to Europe 1 in society. The importance of a resolute common Internet 3 13-04-2010 5 Euro-Mediterranean- campaign against racism, xenophobia and English.php intolerance is emphasized 6 LAssociació dAjuda Mútua dImmigrants de Catalunya (AMIC) és una Associació sense ànim de LAssociació dAjuda Mútua dImmigrants LOS 9 TÓPICOS SOBRE INMIGRACIÓN QUE HAY lucre que desenvolupa iniciatives, projectes, serveis http://www.associacioamic. Internet 3 13-04-2010 Spain 4 de Catalunya (AMIC) QUE DESMENTIR i activitats, buscant la integració sociolaboral de la com/index.php?idioma=2 població immigrada, sobretot de les persones 7 extracomunitàries This pilot programme aims to contribute to helping immigrants and immigrant communities from http://www.uab.es/servlet/ outside the EU by promoting equal opportunities in Satellite/life/immigration- UAB Universitat Autonoma de Barcelona Internet 5 13-04-2010 Spain 5 university education. The UAB wants to promote a programme- positive image of immigrants with a key role to play 1096479801735.html 8 in society. In this section we incorporate the studies that help us understand the complex phenomenon of immigration in the city of Barcelona. You will find http://www.bcn.cat/novaciu http://www.bcn.cat/estadistica/ different reports conducted by the various Ajuntamiento de Barcelona Ajuntamiento de Barcelona Internet 4 tadania/arees/en/estudis/es 13-04-2010 Spain 5 catala/dades/inf/pobest/pobest departments of the Barcelona City Council tudis.html 09/part1/index.htm- (Education, Health, etc.), statistics of foreign population in the city, and research studies carried 9 out by the Immigration Department. map of Barcelona, where you can see the imigrant http://oslo.geodata.es/acsa Portal de la immigració a Barcelona Portal de la immigració a Barcelona Internet 5 13-04-2010 Spain 4 ratess per naibourhood r/estudi-immigracio.php 10 http://webs2002.uab.es/fas Scholarships for the sicial promotion of imigrants in Fundacion Solidaria Autonoma And UAB Fundacion Solidaria Autonoma And UAB Internet 4 /immigracio/ajuts_estudi09 14-04-2010 Spain 5 Barcelona and Cataluña .htm 11 http://www.cambio.com.co El problema de las migraciones POR ANTONIO Xenophobic acts in many EU countries, In spain /mundocambio/750/ARTICU Cambio.com.co ALBIÑANA, Against Latino americans and in italy against Internet 3 LO-WEB- 14-04-2010 Colombia 4 periodista y analista internacional. Rumanians. NOTA_INTERIOR_CAMBIO- 3814772.html 12 47 DESIGN RESEARCH ! MIGUEL PACHECO SÁENZ ! IED, DESIGN MANAGEMENT MASTER 2010
  46. 46. ANNEXANNEXhttp://colombiapanysabor.com/Colombia Pan‎- more info »C/ Roselló, 396, 08025 Barcelona‎ - 637 508 317 28 DESIGN RESEARCH ! MIGUEL PACHECO SÁENZ ! IED, DESIGN MANAGEMENT MASTER 2010
  47. 47. C O N TA C T 49 DESIGN RESEARCH ! MIGUEL PACHECO SÁENZ ! IED, DESIGN MANAGEMENT MASTER 2010
  48. 48. C O N TA C TMIGUEL PACHECO SÁENZ Master student at Istituto Europeo di Design miguelpachecosaenz@ied.edu + (34) 689775261 Barcelona - Spain 50 DESIGN RESEARCH ! MIGUEL PACHECO SÁENZ ! IED, DESIGN MANAGEMENT MASTER 2010

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