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8Seconds Bvba
Corda Campus Hasselt
Kempische Steenweg 293/6
3500 Hasselt, Belgium
Automated Real-Time
Creative Content Opt...
Why 8Seconds?
Optimizes the creative content to increase email
conversions, revenue and ROI
Email Marketing
platform
A CBW...
How?
Simple and easy to implement. Get started within minutes!
CLICK HERE
< Just paste the
8Seconds code
here >
1. 8Seconds automatically generates multiple versions of your email using alternate content.
2. The winning content is aut...
How does multivariate testing work?
©All rights reserved 8Seconds Bvba
1 HTML = 36 email versions
Variable 2
Headline
Vari...
Why is multivariate testing so effective?
5% 7%
A/B testing (few versions): Small gains
Why is multivariate testing so effective?
5% 7%
A/B testing (few versions): Small gains
2% 3% 4%
8% 9% 10%
14% 15% 16%
5% ...
1. Generates automatically dozens of email verisons with multivariate testing.
Fully automated email optimizer: 4 steps
©A...
1. Generates automatically dozens of email verisons with multivariate testing.
2. Automatically determines the required sa...
1. Generates automatically dozens of email verisons with multivariate testing.
2. Automatically determines the required sa...
1. Generates automatically dozens of email verisons with multivariate testing.
2. Automatically determines the required sa...
Testing on actual audience or segment
Testing at actual time of send
Real-time email optimization is more
relevant
©All ri...
Winner identified within hours
©All rights reserved 8Seconds Bvba
Send time
16:10
Winner found
18:29
Real-time dashboard
©All rights reserved 8Seconds Bvba
Tested on 3,000
Sent to 143,988
Gain of 4,098 clicks over the losin...
Dashboard shows the performance of each email combination
©All rights reserved 8Seconds Bvba
Sherpa: MVT testing 92%  Significant results
©All rights reserved 8seconds.net
Multivariate testing
Testing effectiveness
Time testing
Segmentation
Subject line testing
Personalization
From name testin...
8Seconds Optimizer
8Seconds cloud based platform
©All rights reserved 8Seconds Bvba
Step 1: enter data for each variable
©All rights reserved 8Seconds Bvba
CTA
Click start
Image
location
Image URL
No need t...
Step 2: replace HREF & IMG codes in email
with the 8Seconds HREF & IMG codes
©All rights reserved 8Seconds Bvba
HTML Email...
Email Marketing Tool
Delivers HTML Delivers images
Step 3: send your campaign as usual
©All rights reserved 8Seconds Bvba
Clients and Partners
Awards
Cuckoo Award
for Innovation
EMMA Award
©All rights reserved 8Seconds Bvba
Telecom
Travel
Energy
Fashion
Finance
Media
Print
E-Tail
Retail
Other
8Seconds clients
©All rights reserved 8Seconds Bvba
8Seconds partners
©All rights reserved 8Seconds Bvba
ESP’s
DM Agencies
Digital Agencies
Cases
500% gain from CTA buttons copy testing
Winner found after only 287 unique views
Gain: + 498 %
©All rights reserved 8Secon...
280% gain from CTA text + color testing
©All rights reserved 8Seconds Bvba
62%
22%
4 different colors
10 different button ...
29% gain from 1 image + 3 different copy
Gain: + 29 %
©All rights reserved 8Seconds Bvba
Case: Philips Sonicare
7 headers x 6 CTA buttons = 42 different emails
©All rights reserved 8Seconds Bvba
Winner CTR 16.5%Loser CTR 3.5%
Guess which is the winner?
470% increase
©All rights reserved 8Seconds Bvba
+1200%
Sales
Old email Optimized email
0.15%
conversion
1.9%
conversion
1200% sales conversion increase
©All rights reserv...
Winning email creative used on website
©All rights reserved 8Seconds Bvba
Optimizing content cross-channel
Email
Websites and Landing pages
Online Advertising
Mobile
ATL, Print, POS
Coupons
©All r...
Optimize also your landing pages
8Seconds works also for landing page
Multivariate Testing
1000% increase
36 email versions tested
40K reviews generated within a week
©All rights reserved 8Seconds Bvba
Winner 22.2% Loser 10.6%
Old Email Optimized Email
Sales conversion rate 0.09% 1.80%
209% increase
©All rights reserved 8S...
9.12%
6.38%
5.15%
4.86%
3.03%
5.56%
5.25%
3.20%
2.91%
1.74%
7.97%
5.67%
5.35%
5.33%
2.66%
307% increase. Don’t stop testin...
Fiat: 6 versions
©All rights reserved 8Seconds Bvba
Uncheck unwanted combinations
©All rights reserved 8Seconds Bvba
30 minutes to identify winner
154% improvement
©All rights reserved 8Seconds Bvba
15.83% 10.28%
154% improvement
Winning version: 9,918 clicks
Losing version: 6,440 clicks
Gain of additional 3,478 clicks
Options
Uncheck unwanted combinations
©All rights reserved 8Seconds Bvba
Integrated mobile optimization
Winning content identified by device type: Mobile vs. Desktop
Explorer
Firefox
Chrome
Safar...
Different devices, different results
Desktop winning
banner
Mobile winning
banner
Optimize by any segmentation
Gender
Age bracket
High-spender, Low-spender
Mobile vs. Desktop
Or any segmentation
available...
Different segments, different results
©All rights reserved 8Seconds Bvba
New feature! The Button Creator
The Button Creator allows you to easily generate dozens
of buttons, all by yourself, in ju...
What can you test?
Alternate images
CLICK HERE
ACME
CLICK HERE
ACME
CLICK HERE
ACME
Alternate CTA’s (static, text, animated…)
CLICK HERE
ACME
CLICK HERE
ACME ACME
CLICK HERE
Alternate headlines (*as images of text)
CLICK HERE
ACME
SUMMER HOLIDAYS
CLICK HERE
ACME
HOLIDAY TRAVEL
CLICK HERE
ACME
SU...
Alternate offers
CLICK HERE
ACME
CLICK HERE
ACME
CLICK HERE
ACME
Different positions of content like CTA’s
CLICK HERE
ACME
CLICK HERE
ACME
CLICK HERE
ACME
With or without an image
CLICK HERE
ACME
CLICK HERE
ACME
Content order
ACME ACME
A
B
B
A
With or without a navigation bar
CLICK HERE
ACME
CLICK HERE
ACME
Link Link Link Link
Contact 8Seconds
www.8seconds.net
Optimizer@8seconds.net
©All rights reserved 8Seconds Bvba
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8Seconds Dramatically Increases Email Conversion 2016

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8Seconds Real-Time Optimizer: Automated multivariate testing
1) 8Seconds automatically generates multiple versions of your email using alternate content.
2)The winning content is automatically identified based on click through behavior of the first email openers, in real-time.
3) The winning content is then automatically delivered to the rest of the audience insuring the highest conversion possible.
http://www.8seconds.net

Published in: Marketing
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8Seconds Dramatically Increases Email Conversion 2016

  1. 1. 8Seconds Bvba Corda Campus Hasselt Kempische Steenweg 293/6 3500 Hasselt, Belgium Automated Real-Time Creative Content Optimization ©All rights reserved 8Seconds Bvba Basile Fattal Global VP Sales and Marketing basile.fattal@8seconds.net www.8seconds.net
  2. 2. Why 8Seconds? Optimizes the creative content to increase email conversions, revenue and ROI Email Marketing platform A CBWith 8Seconds Without 8Seconds $ $
  3. 3. How? Simple and easy to implement. Get started within minutes! CLICK HERE < Just paste the 8Seconds code here >
  4. 4. 1. 8Seconds automatically generates multiple versions of your email using alternate content. 2. The winning content is automatically identified based on click through behavior of the first email openers, in real-time. 3. The winning content is then automatically delivered to the rest of the audience insuring the highest conversion possible ©All rights reserved 8Seconds Bvba Automated real-time email optimization
  5. 5. How does multivariate testing work? ©All rights reserved 8Seconds Bvba 1 HTML = 36 email versions Variable 2 Headline Variable 1 Header Variable 3 CTA
  6. 6. Why is multivariate testing so effective? 5% 7% A/B testing (few versions): Small gains
  7. 7. Why is multivariate testing so effective? 5% 7% A/B testing (few versions): Small gains 2% 3% 4% 8% 9% 10% 14% 15% 16% 5% 6% 7% 11% 12% 13% 17% 18% 20% A/B/n testing (several versions): Big gains
  8. 8. 1. Generates automatically dozens of email verisons with multivariate testing. Fully automated email optimizer: 4 steps ©All rights reserved 8Seconds Bvba
  9. 9. 1. Generates automatically dozens of email verisons with multivariate testing. 2. Automatically determines the required sample size of the test audience based on statistical validity. Fully automated email optimizer ©All rights reserved 8Seconds Bvba
  10. 10. 1. Generates automatically dozens of email verisons with multivariate testing. 2. Automatically determines the required sample size of the test audience based on statistical validity. 3. Automatically identifies the winning content based on clicks or conversions (e.g. Possibility to track conversions through a pixel on the thank you page) Fully automated email optimizer ©All rights reserved 8Seconds Bvba
  11. 11. 1. Generates automatically dozens of email verisons with multivariate testing. 2. Automatically determines the required sample size of the test audience based on statistical validity. 3. Automatically identifies the winning content based on clicks or conversions (e.g. Possibility to track conversions through a pixel on the thank you page) 4. Selects and displays automatically the winning content to the rest of the audience (since images are served remotely) Fully automated email optimizer ©All rights reserved 8Seconds Bvba
  12. 12. Testing on actual audience or segment Testing at actual time of send Real-time email optimization is more relevant ©All rights reserved 8Seconds Bvba
  13. 13. Winner identified within hours ©All rights reserved 8Seconds Bvba Send time 16:10 Winner found 18:29
  14. 14. Real-time dashboard ©All rights reserved 8Seconds Bvba Tested on 3,000 Sent to 143,988 Gain of 4,098 clicks over the losing version!
  15. 15. Dashboard shows the performance of each email combination ©All rights reserved 8Seconds Bvba
  16. 16. Sherpa: MVT testing 92%  Significant results ©All rights reserved 8seconds.net
  17. 17. Multivariate testing Testing effectiveness Time testing Segmentation Subject line testing Personalization From name testing Responsive template 300% 2% 15% 25% 20% 2% 5% Improvements in Click Rates
  18. 18. 8Seconds Optimizer
  19. 19. 8Seconds cloud based platform ©All rights reserved 8Seconds Bvba
  20. 20. Step 1: enter data for each variable ©All rights reserved 8Seconds Bvba CTA Click start Image location Image URL No need to upload images to 8Seconds! 
  21. 21. Step 2: replace HREF & IMG codes in email with the 8Seconds HREF & IMG codes ©All rights reserved 8Seconds Bvba HTML Email 8Seconds Optimizer’s HREF + IMG codes 8Seconds Optimizer’s HREF + IMG codes
  22. 22. Email Marketing Tool Delivers HTML Delivers images Step 3: send your campaign as usual ©All rights reserved 8Seconds Bvba
  23. 23. Clients and Partners
  24. 24. Awards Cuckoo Award for Innovation EMMA Award ©All rights reserved 8Seconds Bvba
  25. 25. Telecom Travel Energy Fashion Finance Media Print E-Tail Retail Other 8Seconds clients ©All rights reserved 8Seconds Bvba
  26. 26. 8Seconds partners ©All rights reserved 8Seconds Bvba ESP’s DM Agencies Digital Agencies
  27. 27. Cases
  28. 28. 500% gain from CTA buttons copy testing Winner found after only 287 unique views Gain: + 498 % ©All rights reserved 8Seconds Bvba Discover your My25 subscription > 25.58% Discover your subscription > 16.28% Discover your offer > 15.00% I activate my subscription > 5.13% I activate it now > 7.50% I switch! > 9.76% More information > 12.20%
  29. 29. 280% gain from CTA text + color testing ©All rights reserved 8Seconds Bvba 62% 22% 4 different colors 10 different button texts
  30. 30. 29% gain from 1 image + 3 different copy Gain: + 29 % ©All rights reserved 8Seconds Bvba
  31. 31. Case: Philips Sonicare 7 headers x 6 CTA buttons = 42 different emails ©All rights reserved 8Seconds Bvba
  32. 32. Winner CTR 16.5%Loser CTR 3.5% Guess which is the winner? 470% increase ©All rights reserved 8Seconds Bvba
  33. 33. +1200% Sales Old email Optimized email 0.15% conversion 1.9% conversion 1200% sales conversion increase ©All rights reserved 8Seconds Bvba
  34. 34. Winning email creative used on website ©All rights reserved 8Seconds Bvba
  35. 35. Optimizing content cross-channel Email Websites and Landing pages Online Advertising Mobile ATL, Print, POS Coupons ©All rights reserved 8Seconds Bvba
  36. 36. Optimize also your landing pages 8Seconds works also for landing page Multivariate Testing
  37. 37. 1000% increase 36 email versions tested 40K reviews generated within a week ©All rights reserved 8Seconds Bvba
  38. 38. Winner 22.2% Loser 10.6% Old Email Optimized Email Sales conversion rate 0.09% 1.80% 209% increase ©All rights reserved 8Seconds Bvba
  39. 39. 9.12% 6.38% 5.15% 4.86% 3.03% 5.56% 5.25% 3.20% 2.91% 1.74% 7.97% 5.67% 5.35% 5.33% 2.66% 307% increase. Don’t stop testing!
  40. 40. Fiat: 6 versions ©All rights reserved 8Seconds Bvba
  41. 41. Uncheck unwanted combinations ©All rights reserved 8Seconds Bvba
  42. 42. 30 minutes to identify winner
  43. 43. 154% improvement ©All rights reserved 8Seconds Bvba
  44. 44. 15.83% 10.28% 154% improvement
  45. 45. Winning version: 9,918 clicks Losing version: 6,440 clicks Gain of additional 3,478 clicks
  46. 46. Options
  47. 47. Uncheck unwanted combinations ©All rights reserved 8Seconds Bvba
  48. 48. Integrated mobile optimization Winning content identified by device type: Mobile vs. Desktop Explorer Firefox Chrome Safari Opera Android iPhone Blackberry Nokia Tablets Palm ©All rights reserved 8Seconds Bvba
  49. 49. Different devices, different results Desktop winning banner Mobile winning banner
  50. 50. Optimize by any segmentation Gender Age bracket High-spender, Low-spender Mobile vs. Desktop Or any segmentation available in the database Simply include the segment in the code generated by the 8Seconds Optimizer and 8Seconds will optimize by segment [gender], [age-bracket], ... CTA CTA ©All rights reserved 8Seconds Bvba
  51. 51. Different segments, different results ©All rights reserved 8Seconds Bvba
  52. 52. New feature! The Button Creator The Button Creator allows you to easily generate dozens of buttons, all by yourself, in just a few minutes, right from within the 8Seconds application (no Photoshop needed)
  53. 53. What can you test?
  54. 54. Alternate images CLICK HERE ACME CLICK HERE ACME CLICK HERE ACME
  55. 55. Alternate CTA’s (static, text, animated…) CLICK HERE ACME CLICK HERE ACME ACME CLICK HERE
  56. 56. Alternate headlines (*as images of text) CLICK HERE ACME SUMMER HOLIDAYS CLICK HERE ACME HOLIDAY TRAVEL CLICK HERE ACME SUMMER HOLIDAY TAVEL
  57. 57. Alternate offers CLICK HERE ACME CLICK HERE ACME CLICK HERE ACME
  58. 58. Different positions of content like CTA’s CLICK HERE ACME CLICK HERE ACME CLICK HERE ACME
  59. 59. With or without an image CLICK HERE ACME CLICK HERE ACME
  60. 60. Content order ACME ACME A B B A
  61. 61. With or without a navigation bar CLICK HERE ACME CLICK HERE ACME Link Link Link Link
  62. 62. Contact 8Seconds www.8seconds.net Optimizer@8seconds.net ©All rights reserved 8Seconds Bvba

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