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20 years retail expereince

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Basheer Kp.
Mobile: +966544752540,
Jeddah-Kingdom of Saudi Arabia,
basheerkp22@gmail.com
Dynamic retail operation and brand management
Dynamic, energetic, highly motivated commercially focused retail operation professional
with strong business analysis, planning, and problem solving skills along with 20 years’
experience. History of succeeding in dynamic work environments by empowering and
leading others to achieve goals and customer expectations. Background in developing
and delivering highly effective training programme and operational plans.
Maximum sales and profit contribution to the brand by executing plans and sales
functions, stock allocations, inventory replenishment, stock management, and retail
price architecture. Establish lasting professional relationship and best working practices.
Develop marketing initiatives, employ innovative promotional strategies and ensure the
brand appropriately represented and portrayed in the market.
--Customer Management --Performance Management --Buyers Behavior/Awareness
--Inventory control/Shrinkage --Loss Prevention security --Visual Merchandize Displays
--Customer Service/Loyalty --In Store Promotion -- Staff Training and Mentoring
--Specialty Projects, New store set up --Specialty Retail Operation- Profit and loss Management
Professional experiance.
Dec 2015 till present
Assistant Regional Sales and Operation Manager
Apparel Group Ksa.
Job Profile:
 Business development/Brand management/Retail operation.
 Reporting to senior operation manager and overseeing brands like Tommy,
Skechers, Aeropostale, Dune, Naturalizer, Athlet’sco, Austin Reed, CathKidston
& Tim hortons.
 Promoting compliance of all Brand market, company & Government policies
procedures and guideline.
 Managing the property portfolio from conception to opening of the stores through
projects managers and host brands.
 Ensuring achievement of all company set objectives, maximizing stores
contribution through exploiting sales and maintaining cost controls. Also initiating
in delivering the highest level of motivation and development of the team, whilst
ensuring compliance with company policies and procedures.
 Maximize the potential of stores and area management through performance
management, coaching & identifying development opportunities to ensure stores
are staffed correctly including succession planning & ongoing monitoring of
manpower planning.
 Maximizing customer satisfaction matrics by focusing on customer service, shop
retail standards, customer value improvements and achieving & quality norms.
.
July 2011 – Nov. 2015
Brand Manager.
Company: Landmark Arabia.
Concept: Shoexpress
Job Profile.
 Responsible for the strategic planning and start-up of this new Value
business, from the initial branding and store design, to store merchandise
layouts, team building, as well as full operational and financial
management.
 Responsible for total Sales and Profitability across the western region in
KSA, having opened in excess of 18 stores.
 Maximum sales and profit contribution to the brand by executing, planning
and sales functions, stock allocations, inventory replenishment, stock
management and retail price architecture.
 Established lasting professional relationship and best working practices.
 Develops marketing initiatives, employ innovative promotional strategies
and ensures the brand appropriately represented and portrayed in the
market..
 Drive overall retail performance (ATV, Conversion, UPT) in stores by
implementing best retail practices.
 Achieves all key financial KPIs: Profit margin, Contribution, etc.
 Defines and implements business strategy with a specific focus on: net
sales, conversion, personnel productivity, margin, space productivity and
customer satisfaction
 In coordination with Real Estate and Store Development department,
suggests potential new locations to the upper management, gives
suggestions and provides requested information for feasibility analysis.
Oversees store openings, renovations.
Key Achievements.
 Increased sales by 30% and 15% like to like over the previous years
by astutely implementing aggressive sales management techniques
with a team of 1 area coordinator 18 store managers and 109 staff
members.
 Successfully executed store operation module for the store
assessment and maintained the retail standard.
 Developed highly effective strategies, price benchmarks and Brand
enhancement for Shoexpress.

June 2009 ---June 2011.
Retail Area Manager.
Company: Landmark Arabia
Concept: Shoemart at Western Region.
Job Profile:
 Head the entire Area and also works as an Assistant Regional Concept Manager.
 Responsible for expansion plan of opening new shoemart in western region in
KSA.
 Responsible for meeting budgetary and sale targets through motivating and
developing staff, consistently achieving and surpassing Key Performance
Indicators.
 Manage the performance and development of store managers to drive and
maximize the sale performance throughout the Area.
 Oversee compliance of Store Managers with sales and record-keeping
procedures as per the SOP’s.
 Review and evaluate weekly KPI achievement and prepare an end of week
spreadsheet.
 Customer’s satisfaction is maintained at high level in all stores.
 Right product is available at the right time in all stores and replenishment from
warehouse is done on time to avoid losing opportunities.
Key Achievements.
 Worked as a strong candidate who consistently delivered the result
and supported the function. Successfully executed store operation
module for the store assessment and maintained the retail standard.
 Headed 2 top stores of the region with Shoemart makka which moved
up to 2nd in the region from 4th . Turning around the concept with the
support of excellent achievement and double digit growth of assigned
area in a year 2009-10 ,10-11 & 11-12 which helped to improve the
EBITDA.
January 2007--May 2009
Mall Manager
Company: Landmark Arabia
Concepts:Centrepoint:(Babyshop, Splash, Shoemart,Lifestyle and
Homecentre House Hold Section at Western region.)
Job Profile:
 In charge of Centre point Jarir Jeddah comprising to 5 concepts, Sales area
47,200sqft, the highest return per sq.ft from the centre in the region.
 Mall Operations, general maintenance, supervise landscaping & janitorial.
Supervise building / grounds maintenance and constriction. Ensure concepts and
common areas and grounds are maintained to company standards.
 The entire administrative & technical organization, Record keeping, reporting and
budgets, financial.
 Monitoring the activities of loyalty card program, Development of customer
database to extend customer loyalty.
Key achievements
 Turn around the store with highest return per sq; feet with strong
shrinkage control management.
 Renovation of the mall being the most challenging job which completed
on 4 phases without disturbing the operation
August 2003 --- January 2007.
Retail Store Manager
Company: Landmark Arabia
Concept : Shoemart Jarir,Corniche and Haddab at western region.
(Aug 2003 to Oct. 2004 Jarir, Nov 2004 to Sept 2005 Corniche,
Oct 2005 to Jan 2007 Haddab)
Job Profile
 Daily operation of the store overseeing that all the standards and practices on
Retail, Stocking, Visual merchandise and Customer service are adhered and
implemented.
 Analyzes on regular basis parameters like -Top line sales, No of bills generated,
average transaction, sales per sqft stock turns and inventory turnover.
 Repositioning of slow moving merchandise and rotate stock within retail space to
increase visual appeal and customer touch point.
 Sales forecasting and profitability and ensure product shrinkage are within
agreed limits.
 Encourages the team for customer service par excellence.
 Estimates inventory required on sale trends, lead time required to procure the
same, customer feedback on appropriate merchandise.
 Staff training, motivation and career development.
 Working of deadlines and always is highly motivated.
 Consistently achieved the sales budgets for all stores which were handling during
the above tenure.
Key achievement
 Worked as a project in charge by providing all the installation, logistic,
and merchandising for a new store set up which has been opened

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20 years retail expereince

  • 1. Basheer Kp. Mobile: +966544752540, Jeddah-Kingdom of Saudi Arabia, basheerkp22@gmail.com Dynamic retail operation and brand management Dynamic, energetic, highly motivated commercially focused retail operation professional with strong business analysis, planning, and problem solving skills along with 20 years’ experience. History of succeeding in dynamic work environments by empowering and leading others to achieve goals and customer expectations. Background in developing and delivering highly effective training programme and operational plans. Maximum sales and profit contribution to the brand by executing plans and sales functions, stock allocations, inventory replenishment, stock management, and retail price architecture. Establish lasting professional relationship and best working practices. Develop marketing initiatives, employ innovative promotional strategies and ensure the brand appropriately represented and portrayed in the market. --Customer Management --Performance Management --Buyers Behavior/Awareness --Inventory control/Shrinkage --Loss Prevention security --Visual Merchandize Displays --Customer Service/Loyalty --In Store Promotion -- Staff Training and Mentoring --Specialty Projects, New store set up --Specialty Retail Operation- Profit and loss Management Professional experiance.
  • 2. Dec 2015 till present Assistant Regional Sales and Operation Manager Apparel Group Ksa. Job Profile:  Business development/Brand management/Retail operation.  Reporting to senior operation manager and overseeing brands like Tommy, Skechers, Aeropostale, Dune, Naturalizer, Athlet’sco, Austin Reed, CathKidston & Tim hortons.  Promoting compliance of all Brand market, company & Government policies procedures and guideline.  Managing the property portfolio from conception to opening of the stores through projects managers and host brands.  Ensuring achievement of all company set objectives, maximizing stores contribution through exploiting sales and maintaining cost controls. Also initiating in delivering the highest level of motivation and development of the team, whilst ensuring compliance with company policies and procedures.  Maximize the potential of stores and area management through performance management, coaching & identifying development opportunities to ensure stores are staffed correctly including succession planning & ongoing monitoring of manpower planning.  Maximizing customer satisfaction matrics by focusing on customer service, shop retail standards, customer value improvements and achieving & quality norms. . July 2011 – Nov. 2015 Brand Manager. Company: Landmark Arabia. Concept: Shoexpress Job Profile.
  • 3.  Responsible for the strategic planning and start-up of this new Value business, from the initial branding and store design, to store merchandise layouts, team building, as well as full operational and financial management.  Responsible for total Sales and Profitability across the western region in KSA, having opened in excess of 18 stores.  Maximum sales and profit contribution to the brand by executing, planning and sales functions, stock allocations, inventory replenishment, stock management and retail price architecture.  Established lasting professional relationship and best working practices.  Develops marketing initiatives, employ innovative promotional strategies and ensures the brand appropriately represented and portrayed in the market..  Drive overall retail performance (ATV, Conversion, UPT) in stores by implementing best retail practices.  Achieves all key financial KPIs: Profit margin, Contribution, etc.  Defines and implements business strategy with a specific focus on: net sales, conversion, personnel productivity, margin, space productivity and customer satisfaction  In coordination with Real Estate and Store Development department, suggests potential new locations to the upper management, gives suggestions and provides requested information for feasibility analysis. Oversees store openings, renovations. Key Achievements.  Increased sales by 30% and 15% like to like over the previous years by astutely implementing aggressive sales management techniques with a team of 1 area coordinator 18 store managers and 109 staff
  • 4. members.  Successfully executed store operation module for the store assessment and maintained the retail standard.  Developed highly effective strategies, price benchmarks and Brand enhancement for Shoexpress.  June 2009 ---June 2011. Retail Area Manager. Company: Landmark Arabia Concept: Shoemart at Western Region. Job Profile:  Head the entire Area and also works as an Assistant Regional Concept Manager.  Responsible for expansion plan of opening new shoemart in western region in KSA.  Responsible for meeting budgetary and sale targets through motivating and developing staff, consistently achieving and surpassing Key Performance Indicators.  Manage the performance and development of store managers to drive and maximize the sale performance throughout the Area.  Oversee compliance of Store Managers with sales and record-keeping procedures as per the SOP’s.  Review and evaluate weekly KPI achievement and prepare an end of week spreadsheet.  Customer’s satisfaction is maintained at high level in all stores.  Right product is available at the right time in all stores and replenishment from warehouse is done on time to avoid losing opportunities. Key Achievements.  Worked as a strong candidate who consistently delivered the result
  • 5. and supported the function. Successfully executed store operation module for the store assessment and maintained the retail standard.  Headed 2 top stores of the region with Shoemart makka which moved up to 2nd in the region from 4th . Turning around the concept with the support of excellent achievement and double digit growth of assigned area in a year 2009-10 ,10-11 & 11-12 which helped to improve the EBITDA. January 2007--May 2009 Mall Manager Company: Landmark Arabia Concepts:Centrepoint:(Babyshop, Splash, Shoemart,Lifestyle and Homecentre House Hold Section at Western region.) Job Profile:  In charge of Centre point Jarir Jeddah comprising to 5 concepts, Sales area 47,200sqft, the highest return per sq.ft from the centre in the region.  Mall Operations, general maintenance, supervise landscaping & janitorial. Supervise building / grounds maintenance and constriction. Ensure concepts and common areas and grounds are maintained to company standards.  The entire administrative & technical organization, Record keeping, reporting and budgets, financial.  Monitoring the activities of loyalty card program, Development of customer database to extend customer loyalty. Key achievements  Turn around the store with highest return per sq; feet with strong shrinkage control management.
  • 6.  Renovation of the mall being the most challenging job which completed on 4 phases without disturbing the operation August 2003 --- January 2007. Retail Store Manager Company: Landmark Arabia Concept : Shoemart Jarir,Corniche and Haddab at western region. (Aug 2003 to Oct. 2004 Jarir, Nov 2004 to Sept 2005 Corniche, Oct 2005 to Jan 2007 Haddab) Job Profile  Daily operation of the store overseeing that all the standards and practices on Retail, Stocking, Visual merchandise and Customer service are adhered and implemented.  Analyzes on regular basis parameters like -Top line sales, No of bills generated, average transaction, sales per sqft stock turns and inventory turnover.  Repositioning of slow moving merchandise and rotate stock within retail space to increase visual appeal and customer touch point.  Sales forecasting and profitability and ensure product shrinkage are within agreed limits.  Encourages the team for customer service par excellence.  Estimates inventory required on sale trends, lead time required to procure the same, customer feedback on appropriate merchandise.  Staff training, motivation and career development.  Working of deadlines and always is highly motivated.  Consistently achieved the sales budgets for all stores which were handling during the above tenure. Key achievement  Worked as a project in charge by providing all the installation, logistic, and merchandising for a new store set up which has been opened
  • 7. during the above tenure.(SM Jarir,SM Corniche,SM Haddab,SM Taif,SM Makka and Bata Aziz). November 2001 -- July 2003. Role: Assistant Store Manager. June 1997 --- November 2001. Role: Dpt In charge. January 1996 -- June 1997. Role: Sales Associates. Company: Landmark Arabia Academic Creentials. B.com 1989 Calicut University Personal Profile: Date of Birth: 02 nd April 1969 Gender: Male Language Known: English, Arabic, Hindi, Tamil, Malayalam. Current Place of domicile: Jeddah, Saudi Arabia Marital Status: Married Religion: Muslim Nationality: Indian Work related training and certification. Year Description Training / Certification 2015 Lead Advance Training and work shop Training and work shop conducted by Mr. Mark. and Sabrina
  • 8. Year Description Training / Certification 2011 2008 2007 Recognition of successfully completing 15 years dedicated service and exceptional commitment for the company. Outstanding Performance and contribution with passion towards the work. Train your Brain Training and work shop. Certification by respective COO Mr. Anuj malik Certification by respective COO Mr. Santhosh K Pai. Certificate of completion of training work Shop conducted by Dr.Can Elango Inner Universe. 2007 Achievers organisational and personal development training workshop (work effectiveness, attitudinal change, effective time management, goal setting and achieving, interpersonal relationships, stress management/ relaxation, communication & team building through NLP Certificate of completion of training work shop conducted by Prof.Husain H.Rangwala Director of Advance Institute of Management, Worldwide. Achievements.  Consistently maintained a sturdy average growth of 30% and 12% LFL in assigned area.  Effective shrinkage and damage control  Heading top 2 stores of the region with SM Makka which moved up to 2 nd in the region from 4 th .  Spear headed roll out of 30 new stores (SM bawadi,Dome,Jarir.Corniche,Haddab, Makka,Taif-1,Bisha,Taif-2,Albaha,Bata Aziz,and 18 shoexpress atores in the
  • 9. region of which Dome (2001) and Haddab (2005) being the most challenging stores.  Staff development. 20 store managers identified, groomed & promoted under my leadership.  Renovation of Centre point Jarir being the most challenging job which completed on 4 phases without disturbing the operation. I hereby declare that all the above mentioned information is true to best of my knowledge. Date: 25 th Jan 2016. Basheer.Kp.
  • 10. region of which Dome (2001) and Haddab (2005) being the most challenging stores.  Staff development. 20 store managers identified, groomed & promoted under my leadership.  Renovation of Centre point Jarir being the most challenging job which completed on 4 phases without disturbing the operation. I hereby declare that all the above mentioned information is true to best of my knowledge. Date: 25 th Jan 2016. Basheer.Kp.