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Online business Network connect.basf

BASF
BASF

connect.BASF is an Online Business Network in BASF. This presentation shown how the network has grown within 18 months to over 2000 communities, including a large number of business teams and units. We share some best practices we have observed along our adoption path. Presentation first held at Lotusphere 2011, updated for Lotussphere 2012.

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CCS102
The Emergence of Business
Networks and Communities –
connect.BASF
Dr. CheeChin Liew
| Enterprise Community Manager | BASF SE




© 2012 IBM Corporation
Agenda

 Introduction
 connect.BASF – The Why and What
 Results of First 18 Months
 Success Stories & Outlook
 Q&A




            Dr. CheeChin Liew & Cordelia Krooss (BASF SE) , Lotusphere 2012, 17.Jan 2012, Orlando, Florida.
BASF – The Chemical Company
Facts and Figures
 Sales 2010: €63,873 million
 EBIT 2010 : €7,761 million
 Employees (Dec. 31, 2010): 109,140
 6 Verbund sites and
  about 390 production sites
 Business Segments:




          Chemicals                         Plastics              Performance                        Functional                    Agricultural                     Oil & Gas
                                                                      Products                        Solutions                      Solutions
Verbund is one of BASF’s assets in efficient use of resources. It is all about intelligent interlinking of production plants, energy flows, logistics and infrastructure.

                                Dr. CheeChin Liew & Cordelia Krooss (BASF SE) , Lotusphere 2012, 17.Jan 2012, Orlando, Florida.                                                 3
Goal of connect.BASF:
Towards a Fully Connected Organization

                                                                  to a network of
  From hierarchies and teams
                                                           formal & informal communities




          Dr. CheeChin Liew & Cordelia Krooss (BASF SE) , Lotusphere 2012, 17.Jan 2012, Orlando, Florida.   4
From Initial Idea to Launch:
Innovative Concept, Holistic Implementation


                         Owners of           Decision:
                    Stand-Alone Solutions Global Roll-Out
     Sponsor:
   Board Member



                             Concept                           Pilot                       Launch

 Idea:
Internal
 Think            Team:
                  Inter-                         Expert
  Tank                                         Communities,                   Launch
               disciplinary
                                                Advocates                   Communication
   2007                 2008                            2009                             2010                 2011
            Dr. CheeChin Liew & Cordelia Krooss (BASF SE) , Lotusphere 2012, 17.Jan 2012, Orlando, Florida.          5
Agenda

 Introduction
 connect.BASF – The Why and What
 Results of First 18 Months
 Success Stories & Outlook
 Q&A




            Dr. CheeChin Liew & Cordelia Krooss (BASF SE) , Lotusphere 2012, 17.Jan 2012, Orlando, Florida.

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Online business Network connect.basf

  • 1. CCS102 The Emergence of Business Networks and Communities – connect.BASF Dr. CheeChin Liew | Enterprise Community Manager | BASF SE © 2012 IBM Corporation
  • 2. Agenda  Introduction  connect.BASF – The Why and What  Results of First 18 Months  Success Stories & Outlook  Q&A Dr. CheeChin Liew & Cordelia Krooss (BASF SE) , Lotusphere 2012, 17.Jan 2012, Orlando, Florida.
  • 3. BASF – The Chemical Company Facts and Figures  Sales 2010: €63,873 million  EBIT 2010 : €7,761 million  Employees (Dec. 31, 2010): 109,140  6 Verbund sites and about 390 production sites  Business Segments: Chemicals Plastics Performance Functional Agricultural Oil & Gas Products Solutions Solutions Verbund is one of BASF’s assets in efficient use of resources. It is all about intelligent interlinking of production plants, energy flows, logistics and infrastructure. Dr. CheeChin Liew & Cordelia Krooss (BASF SE) , Lotusphere 2012, 17.Jan 2012, Orlando, Florida. 3
  • 4. Goal of connect.BASF: Towards a Fully Connected Organization to a network of From hierarchies and teams formal & informal communities Dr. CheeChin Liew & Cordelia Krooss (BASF SE) , Lotusphere 2012, 17.Jan 2012, Orlando, Florida. 4
  • 5. From Initial Idea to Launch: Innovative Concept, Holistic Implementation Owners of Decision: Stand-Alone Solutions Global Roll-Out Sponsor: Board Member Concept Pilot Launch Idea: Internal Think Team: Inter- Expert Tank Communities, Launch disciplinary Advocates Communication 2007 2008 2009 2010 2011 Dr. CheeChin Liew & Cordelia Krooss (BASF SE) , Lotusphere 2012, 17.Jan 2012, Orlando, Florida. 5
  • 6. Agenda  Introduction  connect.BASF – The Why and What  Results of First 18 Months  Success Stories & Outlook  Q&A Dr. CheeChin Liew & Cordelia Krooss (BASF SE) , Lotusphere 2012, 17.Jan 2012, Orlando, Florida.
  • 7. Objective: Create Value Through Connectedness Initial Situation Objectives of connect.BASF  Strategic Principles  Active Use We form the best team Networking Knowledge sharing Collaboration  Stand-Alone Solutions Forums, blogs, wikis, etc.  One Network created limited value 2/3 of stand-alone solutions integrated by end of 2012 Mission  Develop Best Practices  Online Business Network Increase in efficiency for employees worldwide Added value 7 Dr. CheeChin Liew & Cordelia Krooss (BASF SE) , Lotusphere 2012, 17.Jan 2012, Orlando, Florida.
  • 8. Workspace: How We Integrate It Into Daily Work? Employees can ... connect.BASF offers ... (based on IBM Connections software)  Profiles, Status Updates Network  Communities, Network  Search, Tags Share Knowledge  Blogs, Forums, Bookmarks  Files, [Activities] Collaborate  Wikis Dr. CheeChin Liew & Cordelia Krooss (BASF SE) , Lotusphere 2012, 17.Jan 2012, Orlando, Florida. 8
  • 9. Organization: Who is Driving connect.BASF? Sponsor/Mentor (Board Members) connect.BASF On-Going Team Global Community Global Community & Issue Manager & Content Manager Advocates: Multipliers who support and promote connect.BASF in their organization Regional Community Manager (NA) IS Governance Regional Community Manager (SA) Community Builders: IS Application Owner Users who facilitate their communities Regional Community Manager (AP) IT Service and Support Dr. CheeChin Liew & Cordelia Krooss (BASF SE) , Lotusphere 2012, 17.Jan 2012, Orlando, Florida. 9
  • 10. Launch: Engaging Employees Facilitating the First Steps  Webinars, Learning Events, Demos, and Consulting Pull, Not Push  Voluntary Use, Motivated by Content and Role Models Took Off Fast Through Exciting Launch Communication:  Human (Key Visuals)  Practical (Tangible Benefits)  Emotional (E-Stories)  Global (Regions Before Headquarters) Dr. CheeChin Liew & Cordelia Krooss (BASF SE) , Lotusphere 2012, 17.Jan 2012, Orlando, Florida. 10
  • 11. Ongoing: Fostering Adoption Activity Target Group Objective Road Show Interested executives Presentation & demo and employees, specific Increase awareness at important BASF sites communities and teams connect.BASF Day Talks by guest speaker, Advocates, Promote exchange community hour, etc community owners Consulting Coaching & to find solution Business units, Transfer business needs project teams to actions Best Practice Online nomination & voting Content contributors, Gather and transfer community owners Best Practices Dr. CheeChin Liew & Cordelia Krooss (BASF SE) , Lotusphere 2012, 17.Jan 2012, Orlando, Florida. 11
  • 12. Agenda  Introduction  connect.BASF – The Why and What  Results of First 18 Months  Success Stories & Outlook  Q&A Dr. CheeChin Liew & Cordelia Krooss (BASF SE) , Lotusphere 2012, 17.Jan 2012, Orlando, Florida.
  • 13. Results: Number of Registered Users [Dec.19, 2011] 30000 25000 20000  More than 28,500 users registered in 18 months 15000  Viral growth: 36% join connect.BASF from recommendation (Nov.2010 survey) 10000  One Network: 40% Integrated; 5000 30% Plan Integration 0 M J J A S O N D J F M A M J J A S O N D 2010 2011 Dr. CheeChin Liew & Cordelia Krooss (BASF SE) , Lotusphere 2012, 17.Jan 2012, Orlando, Florida. 13
  • 14. Results: Number of Communities [Dec.19, 2011] 2500 All Communities 2000  More than 2300 1500 communities  50% of users are Restricted 1000 Members Open 500 Moderated 0 M J J A S O N D J F M A M J J A S O N D 2010 2011 Dr. CheeChin Liew & Cordelia Krooss (BASF SE) , Lotusphere 2012, 17.Jan 2012, Orlando, Florida. 14
  • 15. Communities in connect.BASF An Emergent Structure and Landscape  Focus:  Focus: Knowledge sharing Collaboration By users By organization  Goals: for organization for organization  Goals: Problem solving, Experts & Projects & Business objectives, gain recognition process integration Professions Working Teams (Expertise) (Practice) Restricted Moderated Open (1,200) (400)  Focus:  Focus: (700) Networking By users By organization Internal  Goals: for users for users communication Strengthen ties, Personal Initiatives &  Goals: build trust Feedback, Networks Services transparency (Interest) (Engagement) Dr. CheeChin Liew & Cordelia Krooss (BASF SE) , Lotusphere 2012, 17.Jan 2012, Orlando, Florida. 15
  • 16. connect.BASF Best Practice Awards: Nominated & Voted by Users Category 2011 Q1-2 2011 Q3-4 Featured Community Either restricted, moderated 1. Sales (Business units) 1. Training (Service center) or open communities 2. Expert network (R&D) 2. Development (HR) Featured Content Blog, Wiki, File collection, etc 1. Business language 1. Roll-out preparation (IT) 2. Communication blog 2. User training (Reporting) Featured Usage 1. Promotion (HR team) 1. KM* challenge (Service) Process or workflows using 2. Team room with “Idea 2. Newsletter integration (or combine) connect.BASF zone” (Business team) (Business division) KM*: Knowledge management Dr. CheeChin Liew & Cordelia Krooss (BASF SE) , Lotusphere 2012, 17.Jan 2012, Orlando, Florida. 16
  • 17. Benefits of connect.BASF  Helps employees to find experts & potential stakeholders  Increases the value of knowledge through sharing  Boosts efficiency through open communication across the organization  Facilitates on-line collaboration of teams and communities  Reduces e-mails by transferring conversation to a common platform  Provides a familiar working environment for Generation Web Dr. CheeChin Liew & Cordelia Krooss (BASF SE) , Lotusphere 2012, 17.Jan 2012, Orlando, Florida. 17
  • 18. Agenda  Introduction  connect.BASF – The Why and What  Results of First 18 Months  Success Stories & Outlook  Q&A Dr. CheeChin Liew & Cordelia Krooss (BASF SE) , Lotusphere 2012, 17.Jan 2012, Orlando, Florida.
  • 19. Success Story Example 1: Efficient Project Work in a Virtual Team Project coordination with members from four continents needed, in a short time  Community as collaboration hub where all information came together  Open exchange accelerated progress and no e-mail  The project was self-documenting, new members could easily orient themselves  The project was successfully completed and now inspires other users as Best Practice Dr. CheeChin Liew & Cordelia Krooss (BASF SE) , Lotusphere 2012, 17.Jan 2012, Orlando, Florida. 19
  • 20. Success Story Example 2: A Practical Use Case for connect.BASF connect.BASF A comment in BASF facebook: “Holi hay ghar me mat bhetto.“  Social Media Manager asks in connect.BASF: “What does it mean?” facebook  Answer within 13 minutes  Received proposal: good opportunity to promote BASF pigments  Uploads video on pigments  35 likes, 4 positive comments in just a few hours on Facebook Dr. CheeChin Liew & Cordelia Krooss (BASF SE) , Lotusphere 2012, 17.Jan 2012, Orlando, Florida. 20
  • 21. Success Story Example 3: Feeling Connected in an Hour of Need BASF employees were deeply moved by the devastations caused by the earthquake and tsunami that hit Japan.  Communication of BASF Asia Pacific created “Origami Cranes for Hope”  Employees from around the world posted messages and well wishes for their colleagues in Japan  Community shows the fastest growth ever seen in connect.BASF  Employee donation campaign for Japan is very successful Dr. CheeChin Liew & Cordelia Krooss (BASF SE) , Lotusphere 2012, 17.Jan 2012, Orlando, Florida. 21
  • 22. External Recognitions in 2011 for connect.BASF  Invited to external talks at several conferences  Press coverage as case study or reference in several external magazines  Three external awards: German Online Communications Award for "Internal Communications" category European Digital Communication Award for "Internal Communications" International German PR Award for "Community Communications" Dr. CheeChin Liew & Cordelia Krooss (BASF SE) , Lotusphere 2012, 17.Jan 2012, Orlando, Florida. 22
  • 23. Integration: A Part of BASF Online Communications Internal External News channels “BASF today” Social Media Channels connect.BASF - Online Business Network Corporate Blogs & Widgets Intranet Internet Consulting Training Governance Guidelines Monitoring Dr. CheeChin Liew & Cordelia Krooss (BASF SE) , Lotusphere 2012, 17.Jan 2012, Orlando, Florida. 23
  • 24. Highlight: Best Practices in our Adoption  Visible commitment from top management  People-oriented and voluntary character (opt-in)  Leadership by advocates and community builders  Sharing and transfer best practice and success stories  Integration of communication and workflows Dr. CheeChin Liew & Cordelia Krooss (BASF SE) , Lotusphere 2012, 17.Jan 2012, Orlando, Florida. 24
  • 25. INTERNAL 25