Onlinekommunikationspreis connect basf

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BASF's Online Business Network connect.BASF has won the German Online Communications Award 2011 in the Internal Online Communications category. This is the award-winning presentation that convinced the jury.

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Onlinekommunikationspreis connect basf

  1. 1. connect.BASF –The Online Business NetworkCordelia KroossSenior Community Manager connect.BASFApril 14, 2011 (Berlin, Germany)
  2. 2. Objective:Create Value Through ConnectednessInitial Situation Objectives Strategic Guidelines Active use We form the best team Networking in industry Knowledge sharing Stand-Alone Solutions Collaboration Forums, blogs, wikis, etc. One network created limited value 2/3 of stand-alone solutions integrated by end of 2012Mission Online Business Network Develop best practices for employees worldwide Increase in efficiency Added value Cordelia Krooss, BASF SE - Presentation for the German Online Communications Award 2011 2
  3. 3. Innovative Concept,Holistic Implementation: connect.BASF Owners of Decision: Stand-Alone Solutions Global Roll-Out Sponsor: Board Member Concept Pilot Launch Idea:Internal Think Team: Inter- Expert Tank Communities, Launch disciplinary Advocates Communication 2007 2008 2009 2010 2011 Cordelia Krooss, BASF SE - Presentation for the German Online Communications Award 2011 3
  4. 4. Idea Becomes RealityEmployees can ... connect.BASF Offers ... Profiles, Status UpdatesNetwork Contacts Search, TagsShare Knowledge Blogs, Forums, Bookmarks CommunitiesCollaborate Wikis, Files Cordelia Krooss, BASF SE - Presentation for the German Online Communications Award 2011 4
  5. 5. Engaging EmployeesPull Not Push Voluntary Use, Motivated by Content and Role ModelsFacilitating the First Steps Webinars, Learning Events, Demos, and ConsultingTook Off FastThrough Exciting Launch Communication: Human (Key Visuals) Practical (Tangible Benefits) Emotional (E-Stories) Global (Regions Before Headquarters) Cordelia Krooss, BASF SE - Presentation for the German Online Communications Award 2011 5
  6. 6. Mission Accomplished:Viral Growth, Active CommunitiesNumber of Users20,000 Launch Communication Communication16,000 More than 20,000 users12,000 Over 45% Are Members of Communities High Level of Acceptance: 82% Understand Objectives 8,000 One Network: 40% Integrated; 30% Plan Integration in 2011 4,000 0 M J J A S O N D J F M A 2010 2011 Cordelia Krooss, BASF SE - Presentation for the German Online Communications Award 2011 6
  7. 7. What Does This Mean?A Case for connect.BASF!facebook connect.BASFfacebook Cordelia Krooss, BASF SE - Presentation for the German Online Communications Award 2011 7
  8. 8. Cordelia Krooss, BASF SE - Presentation for the German Online Communications Award 2011 8

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