Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Social Media @ BASF

41,874 views

Published on

BASF Social Media activities, status, strategy, outlook. Last updated March 17, 2017

Published in: Business, Technology
  • DOWNLOAD FULL BOOKS, INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • ➤➤ How Long Does She Want You to Last? Here's the link to the FREE report ★★★ http://ishbv.com/rockhardx/pdf
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • ★★ How Long Does She Want You to Last? ★★ A recent study proved that the average man lasts just 2-5 minutes in bed (during intercourse). The study also showed that many women need at least 7-10 minutes of intercourse to reach "The Big O" - and, worse still... 30% of women never get there during intercourse. Clearly, most men are NOT fulfilling there women's needs in bed. Now, as I've said many times - how long you can last is no guarantee of being a GREAT LOVER. But, not being able to last 20, 30 minutes or more, is definitely a sign that you're not going to "set your woman's world on fire" between the sheets. Question is: "What can you do to last longer?" Well, one of the best recommendations I can give you today is to read THIS report. In it, you'll discover a detailed guide to an Ancient Taoist Thrusting Technique that can help any man to last much longer in bed. I can vouch 100% for the technique because my husband has been using it for years :) Here's the link to the report ♣♣♣ https://tinyurl.com/rockhardxxx
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Just updated the presentation showing our updated social media landscape. (Patrick)
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Great to see a business that has industrial traditions embracing social media and really leveraging the potential that social brings in terms of aligning it's business and it's roadmap with customers. Good work. Inspirational.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

Social Media @ BASF

  1. 1. Social Media @ BASF Patrick Schmidt-Kühnle Manager Corporate Social Media, BASF SE 117.03.2017
  2. 2. BASF – We create chemistry 2  Our chemistry is used in almost all industries  We combine economic success, social responsibility and environmental protection  Sales 2016: €57,550 million  EBIT 2016: €6,275 million  Employees (as of December 31, 2016): 113,830  6 Verbund sites and 352 other production sites Social Media @ BASF17.03.2017
  3. 3. Our purpose, strategic principles and values We create chemistry for a sustainable future 3 WhatWhy We add value as one company We innovate to make our customers more successful We drive sustainable solutions We form the best team  Creative  Open  Responsible  Entrepreneurial How Social Media @ BASF17.03.2017
  4. 4. 4 Overarching Goals of BASF Within External Social Media We innovate to make our customers more successful  Prospect generation  Customer support and engagement  Market research  Gain interest in solutions of BASF We form the best team  Grow attractiveness to digital generations  Expand networks, know-how transfer, problem solving  Find new employees We add value as one company  Strengthen brand and reputation  Foster integrated communications approach and cross-unit cooperation  Demonstrate strength of Verbund and show holistic picture of BASF We drive sustainable solutions  Build trust through openness  Engage in dialogue, influence and impact on public opinion  Drive solutions to the public 17.03.2017 Social Media @ BASF
  5. 5. Social Media Governance 5 Corporate Communications Strategy Guidelines Corporate Channels Global Governance Experts Community Consulting Best Practice Exchange Preparing Guidelines etc. Communications in Businesses, Regions Specific Strategies Individual Channels Input for content Social Media @ BASF17.03.2017
  6. 6. Integrated Online Publishing Concept Information: BASF.com Multimedia: YouTube, Slideshare, Instagram, Flickr 717.03.2017 Regionals: News: Twitter Dialogue: Facebook Business: LinkedIn Social Media @ BASF
  7. 7. 7 Target Group Specific Pages: Corporate Design on Facebook and Twitter Twitter: 52 Accounts, > 261,000 followers* * As of February 2017 Facebook: 85 (Sub-) pages, > 1,855,000 likes* Corporate Careers Industries Brands Corporate Careers Industries, Investor Relations Brands Regions 17.03.2017 Social Media @ BASF
  8. 8.  Crop Protection: Own Facebook, Twitter and YouTube accounts  Construction Chemicals: LinkedIn showcase page, LinkedIn group, Facebook page (MasterBuilders Solutions), Twitter, playlists on BASF YouTube channel  Performance Materials: Using BASF‘s Twitter, Linked, Facebook and Slideshare channel, especially during fairs and conferences  Automotive: dedicated LinkedIn showcase page, playlists on YouTube, using all main BASF channels 8Social Media @ BASF17.03.2017 BASF social media communication Example of engaged Business Units
  9. 9. The Global BASF Social Media Team 9 Global network of >100 professional users of social media Social Media @ BASF17.03.2017
  10. 10. Science Symposium Ludwigshafen shows how it all comes together 17.03.2017 Social Media @ BASF 10 SlideShare: Chu’s presentation Flickr: Foto album YouTube: Daily summaries Creator Space: Blog entries for each day (Multimedia) content hubs Facebook: Event page Creator Space: Event page Basis (Live) Publishing Facebook, twitter, LinkedIn, Google+: Posts, Tweets, Status updates
  11. 11. Summary and Outlook  Social Media is an integrated part of communications and marketing.  There is no ‚One fits all‘ solution. The set of Social Media depends on the specific business.  Social Media helps to create chemistry between a company and its stakeholders. 11Social Media @ BASF17.03.2017
  12. 12. 1217.03.2017 Social Media @ BASF

×