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Inauguration of theBASF Asia PacificInnovation CampusBASF Press ConferenceNovember 6, 2012Pudong, Shanghai                ...
Driving Innovation in Asia PacificDr. Martin BrudermuellerMember of the Board of Executive Directors, BASF SE,responsible ...
We create chemistry for a sustainablefutureNine billion people in 2050 but only one earth  Resources, Environment &     Fo...
Megatrends create demand for chemicalsin Asia Pacific Asia Pacific is the fastest growing chemical market, outpacing GDP ...
BASF will participate actively in AsiaPacific chemical market growth BASF aims to grow two percentage points above chemic...
Asia Pacific – a global R&D hub by 2020Projected R&D spend of top 184 spending companies in 2020                          ...
BASF Asia Pacific innovation network is astrong foundation for growth                             BASF Innovation Campus  ...
Growth requires innovation from Asia, forAsiaResources and climate           Food and nutrition             Quality of lif...
BASF Innovation Campus Asia Pacific                              Part of BASF’s global R&D                               ...
Strengthening our R&D platform in AsiaPacific to accelerate growth
Inauguration of theBASF Asia PacificInnovation CampusBASF Press ConferenceNovember 6, 2012Pudong, Shanghai                ...
Research Verbundaround the globeDr. Andreas KreimeyerMember of the Board of Executive Directors, BASF SEResearch Executive...
Important Innovations in ChemistryFrom Indigo to Plant Biotechnology       1900                                           ...
Targeted €7 billion of EBITDAfrom innovations in 2020Sales and EBITDA from innovations     ~30 Sales from innovations(bill...
Innovation at BASFR&D at a GlanceThanks to our close cooperation with numerous partners from science and businessworldwide...
Global Know-how VerbundInside BASF and with Partners                      KARLSRUHE        LUDWIGSHAFEN CAMBRIDGE         ...
Global Models of R&DThe BASF Initiative at Harvard UniversityGoal:Facilitate BASF’s access to an excellent know-howand sci...
Connected withChinese Academic Community
The “We create Chemistry” StrategyBringing Innovation to a Global LevelToday, the majority of R&D and its cooperations wit...
摸着石头过河
Inauguration of theBASF Asia PacificInnovation CampusBASF Press ConferenceNovember 6, 2012Pudong, Shanghai                ...
Development of BASF in GreaterChinaJohnny KwanChairman of the Greater China Country BoardBASF Greater China
From dye sales to an integrated Verbund set-up– BASF is committed to Greater China                                28 wholl...
Broad range of BASF expertise contributes toChinas development  Construction   Automotive      Paint &      Packaging   Ph...
Pudong integrated site –We add value as one company               People Verbund               Customer Verbund           ...
Evolution of Pudong site -From production to integrated site andHeadquarters of Greater China All business and functional...
BASF research cooperation in China Research cooperation projects with more than 90 different research  groups in China A...
Sustainability as future growth driver                                         28
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BASF Pudong inauguration ceremony 2012

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Presentation slides used at the inauguration ceremony of the first BASF Innovation Campus Asia Pacific and its new Greater China headquarters. http://on.basf.com/THFAcG

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BASF Pudong inauguration ceremony 2012

  1. 1. Inauguration of theBASF Asia PacificInnovation CampusBASF Press ConferenceNovember 6, 2012Pudong, Shanghai 1
  2. 2. Driving Innovation in Asia PacificDr. Martin BrudermuellerMember of the Board of Executive Directors, BASF SE,responsible for Asia Pacific
  3. 3. We create chemistry for a sustainablefutureNine billion people in 2050 but only one earth Resources, Environment & Food & Nutrition Quality of life Climate Chemistry as enabler10/25/2012 3
  4. 4. Megatrends create demand for chemicalsin Asia Pacific Asia Pacific is the fastest growing chemical market, outpacing GDP Real chemical production ex. pharma in USD trillion 2020 2010 16% 16% CAGR GDP growth 2010-2020 41% World: 4.0% • Global : ~3% 2.1 17% 3.1 50% 21% Asia: 6.2% • Asia: ~4.8% 22% 17% Asia Pacific North America Europe Rest of World Source: BASF
  5. 5. BASF will participate actively in AsiaPacific chemical market growth BASF aims to grow two percentage points above chemical market 140 120 BASF sales in billion € 100 115 80 Total 60 To customers in Asia 64 Pacific 40 20 29 13 0 2010 2020 (target) 5
  6. 6. Asia Pacific – a global R&D hub by 2020Projected R&D spend of top 184 spending companies in 2020 €1bnDomestic spending 2020, CAGR 2007-2020 €3bn €15bn €25bn Sweden Finland Denmark Canada Netherlands U.K. Russia Belgium Poland Ireland Czech Germany Hungry France Serbia China United Austria Switzerland Japan States Spain Italy Israel Egypt India Thailand Mexico Taiwan Vietnam Philippines Malaysia Singapore Brazil Australia ~ €190bn ~ €200bn ~ €240bn Source: ~ 6% CAGR ~ 6% CAGR ~ 9% CAGR Booz & Company 6
  7. 7. BASF Asia Pacific innovation network is astrong foundation for growth BASF Innovation Campus Regional R&D,R&D Centers Asia Pacific Technical Centers Global scope  Part of BASF’s global  Regional and local R&D: R&D network Mumbai High end research  Regional scope  Development & technical Focus on new (especially for customer technologies  Many businesses support) represented  Co-located with production Locations:  Locations: Mangalore, Singapore, Osaka, Perth,  Location: Shanghai Tokyo, Taipei, Guilin, Mumbai Guangzhou, etc. Broad R&D scope throughout the Asia Pacific region 7
  8. 8. Growth requires innovation from Asia, forAsiaResources and climate Food and nutrition Quality of life Thermocrete™ Tinuvin® XT 100 Ellastolan® Soft Combination of products  Light stabilizer for  World’s softest TPU from two BASF greenhouse films competencies prevents UV degradation  100% Asian innovation:  idea from BASF Japan, Lightweight solution Tailored for the Asian market developed in China developed in India 8
  9. 9. BASF Innovation Campus Asia Pacific  Part of BASF’s global R&D network  Platform for the entire Asia  Located at Greater China headquarters site  Investment: ~ €55 million  Around 450 R&D professionals  Research on advanced materials and polymers  Close cooperation with materials scientists, technical experts, business colleagues and customers 9
  10. 10. Strengthening our R&D platform in AsiaPacific to accelerate growth
  11. 11. Inauguration of theBASF Asia PacificInnovation CampusBASF Press ConferenceNovember 6, 2012Pudong, Shanghai 11
  12. 12. Research Verbundaround the globeDr. Andreas KreimeyerMember of the Board of Executive Directors, BASF SEResearch Executive Director 12
  13. 13. Important Innovations in ChemistryFrom Indigo to Plant Biotechnology 1900 1950 2000 1897 1913 1930 1951 1974 1990 2008 Indigo Ammonia Polystyrene Styropor Basagran Vitamin B2 Drought- Fungicide tolerant 1870 1903 1923 1935 1963 1982 1993 Corn Alizarin Indan- Methanol Magnetic Vitamin A Citronellal Opus threne and Urea Tape Fungicide Blue 1931 1937 PVC Poly- ethylene Synthetic Plastics/ Health Care & Nutrition Fertilizers ? Dyes Foams Fungicides 13
  14. 14. Targeted €7 billion of EBITDAfrom innovations in 2020Sales and EBITDA from innovations ~30 Sales from innovations(billion €) launched within last 10 yearsSales from innovationslaunched within last 5 years EBITDA from innovations~10 launched within last 10 years EBITDA from innovations launched within last 5 years ~7 ~2.5 2015 2020 Targeted spending of ~ 3% of sales (excluding Oil & Gas) p.a. on R&D 14
  15. 15. Innovation at BASFR&D at a GlanceThanks to our close cooperation with numerous partners from science and businessworldwide, we have created an international and interdisciplinary Know-how Verbund. Science Relations and Innovation Management 1 Corporate Research 23% 2 Chemicals 8% 3 Plastics 9% Research Universities 4 Performance Products 21% institutions 5 Functional Solutions 12% Process Research & Chem. Engineering 6 Agricultural Solutions 26% Biological Advanced 7 Oil & Gas 1% BASF & Effect Research Materials Systems & Systems 2 Research Verbund Research 1 3 Plant Science High-tech Partners 7 approx. joint ventures in industry €1.61 bn 4 6 BASF Future Business 5
  16. 16. Global Know-how VerbundInside BASF and with Partners KARLSRUHE LUDWIGSHAFEN CAMBRIDGE SEOUL DÜSSELDORF HEIDELBERG WYANDOTTE STRASBOURG BASEL SHANGHAI ISELIN SINGAPORE BASF R&D Sites RTP R&D Cooperations BASF Standort MUMBAI GUARATINGUETÁ
  17. 17. Global Models of R&DThe BASF Initiative at Harvard UniversityGoal:Facilitate BASF’s access to an excellent know-howand scientific network in North America How we mastered the challenge  Define common interests  Show commitment on both sides  Build trust and cultural acceptance between partnersOutcome: High visibility at Harvard, several projects transferred to BASF Blue-print for future global cooperations
  18. 18. Connected withChinese Academic Community
  19. 19. The “We create Chemistry” StrategyBringing Innovation to a Global LevelToday, the majority of R&D and its cooperations with companies,universities and institutes is still concentrated in EuropeGoal: increase presence in the American and Asian marketsProgress: Global Project management for R&D since 2004 (PhaseGate) BASF is established in all regions with R&D, marketing & sales, application labs, production sites, cooperations etc. Examples: – white biotechnology and microbiology research center in Tarrytown, N.Y (Feb. 2012) – new Innovation Campus Asia Pacific in Shanghai By 2020, BASF wants to conduct 50 percent of its R&D outside of Europe to gain local access to customers, talent and innovation centers.
  20. 20. 摸着石头过河
  21. 21. Inauguration of theBASF Asia PacificInnovation CampusBASF Press ConferenceNovember 6, 2012Pudong, Shanghai 21
  22. 22. Development of BASF in GreaterChinaJohnny KwanChairman of the Greater China Country BoardBASF Greater China
  23. 23. From dye sales to an integrated Verbund set-up– BASF is committed to Greater China 28 wholly owned subsidiaries 17 joint ventures 40 production sites 51 sales offices Approximately 7,770 employees Sales* in 2011: More than €6.5 billion 4 R&D sites *By location of customer; Data as of December 2011 #Some sites are not shown due to scale 23
  24. 24. Broad range of BASF expertise contributes toChinas development Construction Automotive Paint & Packaging Pharma Coating Mining Food & Electronic & Wind Textile Agriculture Electric Page 24
  25. 25. Pudong integrated site –We add value as one company People Verbund Customer Verbund Technology Verbund Production Verbund 25
  26. 26. Evolution of Pudong site -From production to integrated site andHeadquarters of Greater China All business and functional units under one roof Integrated approach to make customers more successful Contribute to chemical industry transformation in China Deepen collaborations with research institutes, universities and R&D organizations Committed to sustainable development in China 26
  27. 27. BASF research cooperation in China Research cooperation projects with more than 90 different research groups in China Areas of research – advanced material science - nanotechnology – organic synthesis - industrial catalysts – industrial biotechnology - plant science – chemical engineering and technology 27
  28. 28. Sustainability as future growth driver 28
  29. 29. 29

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