New effect pigments for Automotive Coatings

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New effect pigments for Automotive Coatings
Presentation held by Claudia Sierakowski at European Coatings Show March 19th -21st 2013, Nuremberg
More info: http://basf.com/ecs

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New effect pigments for Automotive Coatings

  1. 1. Automotive HorizonsClaudia SierakowskiBASF - Business Management Pigments EuropeMarch 2013, ECS Nuremberg
  2. 2. New Styling Dimensions for Automotive Coatings ….. …with pigments from BASF 2
  3. 3. The Whole Color Space…Even Enlarged BASF offers wider styling possibilities in four dimensions: Sparkle Brilliance Liquid-Metal-Effect Lightness 3
  4. 4. New Dimensions in Lightness and Brilliance Paliocrom® Brilliant Gold Paliocrom® Brilliant Orange 4
  5. 5. Paliocrom® Brilliant Gold L 2050 / EH888  Iron oxide coated silver dollar aluminum flake.  Unique combination of ultra-high chroma and Paliocrom® Gold vs. excellent hiding power. Paliocrom® Brilliant Gold L2050 (Full shade) 120  Enlarges the existing color space because of its 15° higher brilliance and lightness. 100 15° Lightness L*  Achieves more vibrant shades because of its 80 sparkle behavior. 60 Gaining 14 Chroma- and 20 Lightness units  Best in combinations with Paliogen® Red 110° 40 L 3885 or Irgazin® Yellow L 2040. 20 0 20 30 40 50 60 70 80 90 100  Helps you to create most brilliant golden Chroma C* to orange treasures! 5
  6. 6. Paliocrom® Brilliant Orange L 2850 / EH886  Iron oxide coated silver dollar aluminum flake. Paliocrom® Orange L2800  Unique combination of(Full shade) ultra-high chroma and vs. Paliocrom Brilliant® Orange L2850 excellent hiding power. 100 15° 90  Enlarges the existing color space because of its 80 15°  high 70 brilliance and lightness. Lightness L* 60  Achieves more vibrant shades because of its 50 sparkle behavior. 40 Gaining 10 Chroma- and 12 Lightness units  Best in combinations with Paliogen® Red 30 20 L 3885 or Irgazin® Cosmoray Orange L 2950. 10 110° 0 0 20 40 60 80 100 120 140  Helps you to create deep and delicious orange Chroma C* to red shades with subtle sparkle! 6
  7. 7. New Dimensions in Lightness and Brilliance Paliocrom® Brilliant Gold Paliocrom® Brilliant Orange Lumina® Lumina® Royal Aqua Royal Copper Lumina® Lumina® Royal Blue Royal Indigo 7
  8. 8. Lumina® Royal Exterior Aqua 7803H  Highest chromaticity aqua mica in the market. Lumina® Exterior Aqua 7303 vs.  Better color purity, brightness and luster compared Lumina® Royal Ext. Aqua 7803H 90:10 black reduction to pigments of the same class. 50,00 45,00  Achieves vital effect colors and a multitude of styling 40,00 options. 35,00  Best in combinations with Heliogen® Blue L 6950 30,00 Chroma C* or Heliogen® Blue L 6600F. 25,00 Gaining 10 Chroma- and 7 Lightness units 20,00 15,00  Helps you to enrich your maritime colors! 10,00 5,00 0,00 240,00 245,00 250,00 255,00 260,00 265,00 270,00 275,00 Hue h 8
  9. 9. Lumina® Royal Exterior Blue 6803H  New effect pigment based on natural mica with the highest chromaticity, Red Bluepurity and brilliance. Lumina® color 6303D vs. Lumina® Royal Ext. Blue 6803H  Surpasses all blue interference pigments available 90:10 Black Reduction 70,00 in the60,00 market today.  Achieves vibrant effect colors and a new level of 50,00 formulation latitude. Gaining 15 Chroma 40,00 units Chroma C*  Best in combinations with 30,00 Paliogen® Blue L 6480 or Cinquasia® Magenta L 4540. 20,00 10,00  Helps0,00 you to achieve extreme luxury colors and majestic shades! 260,00 270,00 h 280,00 290,00 300,00 310,00 240,00 250,00 Hue 9
  10. 10. Lumina® Royal Ext. Indigo EH 2000 (5803H)  Indigo mica with the ®highest chromaticity, color State of the Art vs. Lumina Royal Indigo EH2000 purity and brilliance. black reduction 90:10  Exceeds the state-of-the-art violet effect pigments. 70,0 Gaining 14 Chroma units 60,0  Ideal shading component. 50,0  Best in combinations with Cinquasia® Violet Chroma C* L 5110, Heliogen® Blue L 6600F or Paliogen® 40,0 Blue 30,0 6495F. L 20,0  Helps you to express nobility! 10,0 0,0 280,0 285,0 290,0 295,0 300,0 305,0 310,0 Hue h 10
  11. 11. Lumina® Royal Ext. Copper EH 3000 (3803H)  Copper mica with theRoyalCoper 3503D3000 Lumina® highest chromaticity, color Lumina® Ext. Copper EH vs. purity and brilliance.90:10 black reduction Extraordinary sparkle level.  Surpasses all copper interference pigments 70,00 available in the market today. 60,00  Achieves elegant effect colors and a new level of 50,00 formulation flexibility. Chroma C* 40,00  Best in combinations with Paliogen® Red L 3885 30,00 or Cromophtal® Brown L 3001. 20,00 Gaining 18 Chroma Units 10,00  Helps you to achieve high class 0,00 chestnut browns! 40,00 30,00 35,00 45,00 50,00 55,00 60,00 Hue h 11
  12. 12. New Dimensions in Sparkle andLiquid-Metal-Effect Glacier™ Silk White Glacier™ Frost White Glacier™ Crystal White 12
  13. 13. Glacier™ Ext. Silk White EH 2112 (S1303V)  White pearl based onof the art vs. mica. Cleanest pearl State synthetic Glacier in the market today. Exterior Silk White TM 90:10 black reduction 80  Silky appearance with maximized lightness flop and 70 reduced graininess. Achievable liquid metal look. 60  For neutral white shades with a bluish undertone. Lightness L 50 No40color change in downflop. Neutral and dark flop  Achieves bluish grays and blacks andLow graininess 30 gunmetal 20 shades. 10  Best in combinations with Heliogen® Blue L 6950 0 or P.Bk. 7. 140 160 180 200 Hue h 220 240 260 280 300 320 Name Flopindex Graininess LMF  Helps youEH 2112 to develop 16,2 liquid metal character and 3,8 4,2 3,4 neutral flops! art State of the 14,5 4,3 d50: 12 micron 13
  14. 14. Glacier™ Ext. Frost White S1303D  Appealing white pearlescent pigment based on 90° synthetic mica with high luster and brightness. Less attractive color space  Whitest effect pigment in the market today.  For neutral white shades with a bluish reflection color  Shows reflections of pure white brilliance.0° 180°  Achieves grays and blacks without the conventional yellowish tint in combinations with P.Bk.7. Most attractive chromatic color space  Helps you to yield a “whiter” white! 270° = color of starting formulation = change in shade through GlacierTM Frost White d50: 19 micron 14
  15. 15. Glacier™ Ext. Crystal White EH2130 (SP1303I)  Bluish pearl appearance.White (30µ) on synthetic mica. State of the art vs. Glacier® Crystal Based Sparkling performance in 10:90 black reduction  Intense and vivid sparkle effect, perfect 50 substitution for glass flakes. 75° 45  Eye catching and refined shades are possible. Sparkling intensitiy S_i 40 45°  Best in combinations with Heliogen® Blue L 6950 15° and 35 P.Bk. 7. 30 25  Helps you to combine sparkle 15° and 20 sheen! 75° 45° 15 10 0 5 10 15 20 25 30 35 40 Sparkling area S_a d50: 30 micron 15
  16. 16. Products to Achieve New Styling Dimensions forAutomotive Coatings Paliocrom® Brilliant Gold L 2050 / EH 888 Paliocrom® Brilliant Orange L 2850 / EH 886 Lumina® Royal Ext. Aqua 7803H Lumina® Royal Ext. Blue 6803H Lumina® Royal Ext. Indigo EH 2001 Lumina® Royal Ext. Copper EH 3000 Glacier™ Ext. Silk White EH 2112 Glacier™ Ext. Frost White S 1303D Glacier™ Ext. Crystal White EH 2130 16
  17. 17. Thank you very much for your attention!Please visit BASF at hall 7A, booth 523/525 www.basf.com/ecs 17

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