1. connect.BASF
Online Business Network of BASF
implemented based on Lotus Connections
Dr. CheeChin Liew & the Team BASF SE
Keno Torfs, Tom De Schutter BASF IT Services
Dr. C.C.Liew & the Team (BASF SE); K.Torts & T. DeSchutter (BASF IT Services) – “connect.BASF” - Date: 10.Sep.2010 (NL LUG, Amsterdam)

2. BASF IT Services
Wholly owned subsidiary of BASF
Largest IT service provider of the BASF Group
Among the leading IT service providers for the process
industry in Europe
Sales 2009: Around 360 million Euros
Around 2,300 employees (Dec. 31, 2009)
Headquarters in Ludwigshafen/Rhein (Germany)
Locations in 10 countries across Europe
SAP Service Partner and SAP Special Expertise Partner
Certified under ISO 9001:2000 and ISO 27001:2005
IT Service Management according to ITIL
Dr. C.C.Liew & the Team (BASF SE); K.Torts & T. DeSchutter (BASF IT Services) – “connect.BASF” - Date: 10.Sep.2010 (NL LUG, Amsterdam)

3. BASF – The Chemical Company
The world’s leading chemical company
Chemistry is about every aspect of life.
We are connected to deliver intelligent and
sustainable solutions.
Sales 2009: €50,693 mill.
EBIT 2009: €3,677 mill.
Employees (Dec. 31, 2009): 104,779
About 1,300 new patents filed (2009)
6 Verbund sites and about 380 production sites
Dr. C.C.Liew & the Team (BASF SE); K.Torts & T. DeSchutter (BASF IT Services) – “connect.BASF” - Date: 10.Sep.2010 (NL LUG, Amsterdam)

4. Strong Tradition of BASF
Technological and organizational development
1865 1900 1925 1950 1975 2000 2004 2008 2009 2010
CIBA ACQUISITION
BASF SE
THE CHEMICAL COMPANY
FROM LUDWIGSHAFEN TO THE WORLD
NEW BEGINNING AND PLASTICS AGE
NEW HIGH-PRESSURE SYNTHESES
THE AGE OF FERTILIZERS
THE AGE OF DYES
FOUNDING OF BASF
Start 1900 …. .. .. 1970s... 1991..
Dr. C.C.Liew & the Team (BASF SE); K.Torts & T. DeSchutter (BASF IT Services) – “connect.BASF” - Date: 10.Sep.2010 (NL LUG, Amsterdam)

5. How we achieve value-adding growth –
Our four strategic guidelines
We earn a premium We help our customers
on our cost of capital to be more successful
We form the We ensure
best team in industry sustainable development
Dr. C.C.Liew & the Team (BASF SE); K.Torts & T. DeSchutter (BASF IT Services) – “connect.BASF” - Date: 10.Sep.2010 (NL LUG, Amsterdam)

6. Towards People-oriented Organization
To ever-growing networked
From Hierarchies & Teams
formal & informal Communities
Dr. C.C.Liew & the Team (BASF SE); K.Torts & T. DeSchutter (BASF IT Services) – “connect.BASF” - Date: 10.Sep.2010 (NL LUG, Amsterdam)

7. connect.BASF in a nutshell
connect.BASF is our global &
internal platform for
Networking Networking among
employees and communities
across units and regions
Faster & efficient Knowledge
Knowledge sharing and Collaboration
Collaboration
Sharing
Creates value for our
business & organization
Dr. C.C.Liew & the Team (BASF SE); K.Torts & T. DeSchutter (BASF IT Services) – “connect.BASF” - Date: 10.Sep.2010 (NL LUG, Amsterdam)

8. How does connect.BASF work?
Employees can ... connect.BASF provides...
Collaboration Networking
present themselves, and be visible Profiles
find experts and information Search & Tags
Knowledge
Sharing
buildup & strengthen network ties Communities, “network“
share knowledge & experiences Blogs, Bookmarks, Forums
work together across units Files
collaborate and gain access to
Wikis
collective knowledge
Dr. C.C.Liew & the Team (BASF SE); K.Torts & T. DeSchutter (BASF IT Services) – “connect.BASF” - Date: 10.Sep.2010 (NL LUG, Amsterdam)

9. Project organization: More than just IT
Sponsor
Steering Committee
(Board Member)
connect.BASF Project Team
Coordinator
IT
Marketing Imple- Advocates:
& Sales mentation Multipliers who support and promote
connect.BASF in their organization
Communi- Research
cations
Extended Team:
IT Project Change Owners of existing stand-alone
IT
Management Management
Archi- solutions and other Stakeholders
tecture
Dr. C.C.Liew & the Team (BASF SE); K.Torts & T. DeSchutter (BASF IT Services) – “connect.BASF” - Date: 10.Sep.2010 (NL LUG, Amsterdam)

10. Project milestones
Pilot
2008 Project preparations
2009 Q1 Test server active
First Pilot server (1.000 users)
2009 Q2 Participated in 2.5 beta program
2009 Q3 Test environments with 2.5
2009~10 Adaptation according to BASF’s needs
Launch
2010 Q2 Official Launch for whole BASF
2010 Q3 Participating in 3.0 beta program
Dr. C.C.Liew & the Team (BASF SE); K.Torts & T. DeSchutter (BASF IT Services) – “connect.BASF” - Date: 10.Sep.2010 (NL LUG, Amsterdam)

11. Customizations
Out-of-the-box Lotus Connections does not meet our requirements of
Legal
Worker council
Existing workflows, etc.
Examples of adaption developed by BASF IT Service .
Employees have to agree with the Terms of Usage before join in.
A registration process has been created, and Profile of new users
are created only after their registration.
Deregistration process - removes a user profile on his own request
Invitation to join community - users can reject or join.
Dr. C.C.Liew & the Team (BASF SE); K.Torts & T. DeSchutter (BASF IT Services) – “connect.BASF” - Date: 10.Sep.2010 (NL LUG, Amsterdam)

12. Number of Registered Users
Registered
Viral growth
Profile Photo
Number of Users
>11,000 in
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Dr. C.C.Liew & the Team (BASF SE); K.Torts & T. DeSchutter (BASF IT Services) – “connect.BASF” - Date: 10.Sep.2010 (NL LUG, Amsterdam)

13. Number of communities
800
All
Open
Number of communities
600 Moderated
Restricted
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Dr. C.C.Liew & the Team (BASF SE); K.Torts & T. DeSchutter (BASF IT Services) – “connect.BASF” - Date: 10.Sep.2010 (NL LUG, Amsterdam)

14. Character of Communities – Identify needs
(Understand the Users & Organizations, and their objectives)
Notation: U4O = initiated by Users for Organizations (e.g. R&D, Business units..)
Knowledge U4O O4O Fully business
exchange oriented
Goal: problem Projects & Goal: integrate
solving & gain
Experts & into workflows
recognitions Professions Working Teams & systems
(expertise) (practice)
Self-organized Social Initiatives Internal
communities
Networking & Services communication
Goal: buildup Goal: visibility &
stronger (interest) (dialog) transparency
social ties
U4U O4U
Dr. C.C.Liew & the Team (BASF SE); K.Torts & T. DeSchutter (BASF IT Services) – “connect.BASF” - Date: 10.Sep.2010 (NL LUG, Amsterdam)

15. Success story 1:
A triangle of knowledge sharing
Profile status of a marketing manager:
“Evaluating market information on
detergents”
Comment from an Information
Professional: Do you know this study?
Marketing manager downloads study,
finds it very useful
A key account manager asks for the
study, and provides information on a
second study in return.
Marketing manager asks the account
manager to share his knowledge with
this team.
Dr. C.C.Liew & the Team (BASF SE); K.Torts & T. DeSchutter (BASF IT Services) – “connect.BASF” - Date: 10.Sep.2010 (NL LUG, Amsterdam)

16. Success story 2:
Employees feel connected in hour of need
A blog complemented the communication
on BASF‘s employee donation campaign
for Pakistan flood relief.
Employees could follow the amount of
donation collected, and provided
positive feedback.
General manager of BASF Pakistan
commented: Overwhelming response in
Ludwigshafen motivates employees in
Pakistan to keep helping those in need.
Employees in Pakistan start planning
and asking for feedbacks on 2nd phase
of aids.
Dr. C.C.Liew & the Team (BASF SE); K.Torts & T. DeSchutter (BASF IT Services) – “connect.BASF” - Date: 10.Sep.2010 (NL LUG, Amsterdam)

17. Contact
Dr. CheeChin Liew Keno Torfs
Enterprise Community Manager Project Manager / Solution Architect
BASF SE BASF IT Services
ZOA/WI, C100 Drève Richelle 161 E/F
D-67056 Ludwigshafen, Germany B-1410 Waterloo, Belgium
Phone: +49 621 60-21360 Phone: +32 2 373-2539
Fax: +49 621 60-40602 Fax: +32 3 561-6098
Mobile: +49 174 3495261 Mobile: +32 477 78.79.09
cheechin.liew@basf.com keno.torfs@basf-it-services.com
www.basf.com www.basf-it-services.com
Dr. C.C.Liew & the Team (BASF SE); K.Torts & T. DeSchutter (BASF IT Services) – “connect.BASF” - Date: 10.Sep.2010 (NL LUG, Amsterdam)