Springfld granite06


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Home improvement contractor PITCH.

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Springfld granite06

  1. 1. Date: April 8, 2005 For: Springfield Marble & Granite - Nur By: Rich Wilhelm (301)495-7733 x25 [email_address] ADVERTISING PROPOSAL
  2. 2. TO GET STARTED…. Nur: Take a look at this proposal. If this appears favorable, then lets get this DONE! You will tell me the key advantages homeowners reap when they select Springfield Marble & Granite to take care of their countertop needs. I create the ad, then show it to you for approval. We change the artwork to fit the different seasonal needs. You pay only one month at a time. The paper comes out the 2nd Monday of each month. Phones ring. Clients happy. I take good care of my clients!
  3. 3. WHAT WE KNOW: Springfield Marble & Granite <ul><li>Compared to the too-many-to-count granite “$29.99/sq ft. competitors: superior expertise in installation, experience & deft personal touch in service separate Springfield Marble & Granite from the competition. </li></ul><ul><li>Springfield M&G has been serving Fairfax homeowners since 19??. </li></ul><ul><li>Certified, licensed & insured. Family owned. </li></ul><ul><li>Homeowners prefer an experienced, reliable countertop contractor </li></ul><ul><li>Springfield M&G won’t waste one dollar on apartment & condo-dwellers with our paper. </li></ul>
  4. 4. … YOU NEED TO HAVE A GOAL to reach for
  5. 5. Give me a goal to work on: <ul><li>Separate Springfield M&G from the run-of-the-mill contractors (there are hundreds!) (the Yellow Books do not do this except for size-of-ad ($$) </li></ul><ul><li>Make the ad response-oriented: (call-to-action = calls each month) </li></ul><ul><li>Position Springfield M&G as expert install/wide selection/great price & 20 years of experience </li></ul>
  6. 6. “ ZONES”….in the Metro Services Guide <ul><li>45,000 SINGLE FAMILY homes per zone; zone: #NOVA2 OPEN today for ‘05. </li></ul><ul><li>(total homes reached: 315,000 in the paper.) beginning in May. </li></ul><ul><li>“ Granite” exclusivity : .one granite countertop contractor per zone. (not like the Yellow Book or Pgs. Although “Silestone” is separate) </li></ul>
  7. 7. PICTURES You & I will change the ad to reflect the time of the year as we push the button of homeowners. We paint the picture & the homeowners…busy homeowners say: “ I need THAT!” “ 20 years of experience serving Fairfax County homeowners”
  8. 8. BUILDING 2006 : Springfield Marble & Granite <ul><li>Return on Investment: graduated rates to make it work for you </li></ul><ul><li>Fairfax, Annandale & Falls Church-”Sleepy Hollow” 22042 single-family homeowners only </li></ul><ul><li>Characteristics to convey: “2? years of expertise” & ”pride in our work” </li></ul><ul><li>Pick-up new jobs & get your foot in new neighborhoods! </li></ul><ul><li>30 day “out” : your option to end the contract for some reason... </li></ul>FEB MAR APR MAY JUN JUL AUG SEP OCT NOV $500 $550 $550 $625 $625 $625 $625 $625 $625 $625 45,000 HOMES ----------------------------------------------------------------------------------------------------------------------------------- $750 $850 $900 $1000 $1,050 $1,100 $1,100 $1,100 or 90,000 homes Additional: FEB: Full page ad Mar: lead-in front cover & May, Aug. Nov. Apr: preferred page placement: p. 3
  9. 9. PARTNERSHIP Nur: Unlike the other print mediums out there: my goal is to grow your business, not just move “space”. I succeed when YOU succeed. Its that simple. You & I will change the ad to reflect the time of the year as we push the button of NoVa homeowners. We paint the picture & the homeowners…busy homeowners say: “I need THAT !”