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MediaMall, a KPN joint venture, is an open interactive platform (IPTV, iTV) that offers personal, local and national digital content, online services and value added services to consumers in an interactive TV environment.
My task as a marketing executive was supporting the Marketing Department of KPN MediaMall to expand the product in the Netherlands by setting up direct mails, organising road shows, supporting the Art Director with the layout and giving support to customers.
I've also conducted my graduation thesis at MediaMall to figure out how advertisers perceive the advertising possibilities on IPTV. This thesis was assessed with an 8.