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Mourad Hajjouji

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Mourad Hajjouji

  1. 1. Co-creation and impact on internal organisation<br />Acomparative case study about the impact of customer co-creation implementations on the internal organisation<br />September, 2010<br />Mourad Hajjouji<br />
  2. 2. Summary Thesis Mourad Hajjouji, comparative case study impact of customer co-creation implementations on the internal organisation, Twente University, Sep 2010<br />Details<br />Research question<br />“In what way are customer co-creation implementations affecting the internal organisation in terms of customer knowledge development decision making, and involved employees?”<br />Research title: Comparative case study of the impact of customer co-creation implementations on the internal organisation<br />Graduate: Mourad Hajjouji<br />Technische Universiteit:– MSc in Innovation management<br />Research characteristics<br />Illustration or graph<br />Qualitative / quantitative: qualitative research<br />Case study: 10 case study organizations<br />Number of respondents: 10 semi-structured interviews and a survey<br />Research model<br />Overall results<br />Key findings & conclusion<br /><ul><li>Key findings:
  3. 3. CCCI improves customer knowledge development, in terms of receiving ideas, concepts and designs
  4. 4. Organisations which have an open and transparent organisational culture will not face an effect on knowledge sharing
  5. 5. Customer involvement helps decision makers to be mindful of all the facts to make good and sensible decisions
  6. 6. Social tools used in CCCI are improving the skills to handle customers for employees
  7. 7. Conclusion: The research concludes that CCCI has an affect on the internal organisation and when implemented/activated will affect the start, consolidate and integrate phases</li>

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