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Hi!
bartvermijlen.com
You know the feeling?
bartvermijlen.com
Nobody gives a f#ck
bartvermijlen.com
No happy user
No happy client
No business
bartvermijlen.com
Success today
=
Build stuff that people do care
about
bartvermijlen.com
Success today
=
Build stuff that people do care
about
bartvermijlen.com
Why does nobody care?
bartvermijlen.com
In both cases, we start.
We focus on a solution.
bartvermijlen.com
Ideation SolutionsStart End
bartvermijlen.com
Ideation SolutionsStart End
bartvermijlen.com
People?
From Business Thinking
bartvermijlen.com
From Business Thinking
to Design Thinking
bartvermijlen.com
Ideation SolutionsStart End
bartvermijlen.com
Ideation SolutionsStart End
bartvermijlen.com
Empathy Insights
Ideation SolutionsStart End
bartvermijlen.com
Empathy Insights
Problem Solution
Ideation SolutionsStart End
bartvermijlen.com
Empathy Insights
Problem Solution
Discover Define Develop Deliver
Ideation SolutionsStart End
bartvermijlen.com
Empathy Insights
Problem Solution
Discover Define Develop Deliver
Problem
Statement
bartvermijlen.com
Discover
Empathy
Qualitative research
Ethnography
bartvermijlen.com
Define
Persona’s & Journeys
Needs & Insights
Problem Statement
bartvermijlen.com
Develop
Ideation
bartvermijlen.com
Deliver
Prototyping
Testing
…
What happens when you bring
Design Thinking to the party?
bartvermijlen.com
You focus on the problem first.
bartvermijlen.com
_ Validated learning
bartvermijlen.com
_ Validated learning
_ Empathy
bartvermijlen.com
_ Validated learning
_ Empathy
_ User buy-in
bartvermijlen.com
You close the gap between
Strategy and Implementation.
bartvermijlen.com
From focus on solutions
towards
focus on solving the right problems.
bartvermijlen.com
A briefing tomorrow?
_ Where is the user?
_ Where is the empathy?
_ Is this problem the right problem?
bartvermijlen.com
Why
How
What
Questions?
bartvermijlen.com
Thank you!
bart@bartvermijlen.com
www.bartvermijlen.com
Image credits:
https://www.flickr.com/photos/bionicteaching/14444723397/
https://www.flickr.com/photos/27129462@N04/4138328203/
https://www.flickr.com/photos/katgrigg/13586335055/

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From Solution Focus to Problem Focus with Design Thinking | Feweb Congress 2016