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Hi!
bartvermijlen.com
You know the feeling?
bartvermijlen.com
Nobody gives a f#ck
bartvermijlen.com
No happy user
No happy client
No business
bartvermijlen.com
Success today
=
Build stuff that people do care
about
bartvermijlen.com
Success today
=
Build stuff that people do care
about
bartvermijlen.com
Why does nobody care?
bartvermijlen.com
In both cases, we start.
We focus on a solution.
bartvermijlen.com
Ideation SolutionsStart End
bartvermijlen.com
Ideation SolutionsStart End
bartvermijlen.com
People?
From Business Thinking
bartvermijlen.com
From Business Thinking
to Design Thinking
bartvermijlen.com
Ideation SolutionsStart End
bartvermijlen.com
Ideation SolutionsStart End
bartvermijlen.com
Empathy Insights
Ideation SolutionsStart End
bartvermijlen.com
Empathy Insights
Problem Solution
Ideation SolutionsStart End
bartvermijlen.com
Empathy Insights
Problem Solution
Discover Define Develop Deliver
Ideation SolutionsStart End
bartvermijlen.com
Empathy Insights
Problem Solution
Discover Define Develop Deliver
Problem
Sta...
bartvermijlen.com
Discover
Empathy
Qualitative research
Ethnography
bartvermijlen.com
Define
Persona’s & Journeys
Needs & Insights
Problem Statement
bartvermijlen.com
Develop
Ideation
bartvermijlen.com
Deliver
Prototyping
Testing
…
What happens when you bring
Design Thinking to the party?
bartvermijlen.com
You focus on the problem first.
bartvermijlen.com
_ Validated learning
bartvermijlen.com
_ Validated learning
_ Empathy
bartvermijlen.com
_ Validated learning
_ Empathy
_ User buy-in
bartvermijlen.com
You close the gap between
Strategy and Implementation.
bartvermijlen.com
From focus on solutions
towards
focus on solving the right problems.
bartvermijlen.com
A briefing tomorrow?
_ Where is the user?
_ Where is the empathy?
_ Is this problem the right problem?
bartvermijlen.com
Why
How
What
Questions?
bartvermijlen.com
Thank you!
bart@bartvermijlen.com
www.bartvermijlen.com
Image credits:
https://www.flickr.com/photos/bionicteaching/1444472...
From Solution Focus to Problem Focus with Design Thinking | Feweb Congress 2016
From Solution Focus to Problem Focus with Design Thinking | Feweb Congress 2016
From Solution Focus to Problem Focus with Design Thinking | Feweb Congress 2016
From Solution Focus to Problem Focus with Design Thinking | Feweb Congress 2016
From Solution Focus to Problem Focus with Design Thinking | Feweb Congress 2016
From Solution Focus to Problem Focus with Design Thinking | Feweb Congress 2016
From Solution Focus to Problem Focus with Design Thinking | Feweb Congress 2016
From Solution Focus to Problem Focus with Design Thinking | Feweb Congress 2016
From Solution Focus to Problem Focus with Design Thinking | Feweb Congress 2016
From Solution Focus to Problem Focus with Design Thinking | Feweb Congress 2016
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Why should we shift from Business Thinking to Design Thinking? How can we go from solution focused to problem focused? Talk from the 2016 Feweb Congress at Proximus Centre.

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From Solution Focus to Problem Focus with Design Thinking | Feweb Congress 2016

  1. 1. Hi! bartvermijlen.com
  2. 2. You know the feeling? bartvermijlen.com
  3. 3. Nobody gives a f#ck bartvermijlen.com
  4. 4. No happy user No happy client No business bartvermijlen.com
  5. 5. Success today = Build stuff that people do care about bartvermijlen.com
  6. 6. Success today = Build stuff that people do care about bartvermijlen.com
  7. 7. Why does nobody care? bartvermijlen.com
  8. 8. In both cases, we start. We focus on a solution. bartvermijlen.com
  9. 9. Ideation SolutionsStart End bartvermijlen.com
  10. 10. Ideation SolutionsStart End bartvermijlen.com People?
  11. 11. From Business Thinking bartvermijlen.com
  12. 12. From Business Thinking to Design Thinking bartvermijlen.com
  13. 13. Ideation SolutionsStart End bartvermijlen.com
  14. 14. Ideation SolutionsStart End bartvermijlen.com Empathy Insights
  15. 15. Ideation SolutionsStart End bartvermijlen.com Empathy Insights Problem Solution
  16. 16. Ideation SolutionsStart End bartvermijlen.com Empathy Insights Problem Solution Discover Define Develop Deliver
  17. 17. Ideation SolutionsStart End bartvermijlen.com Empathy Insights Problem Solution Discover Define Develop Deliver Problem Statement
  18. 18. bartvermijlen.com Discover Empathy Qualitative research Ethnography
  19. 19. bartvermijlen.com Define Persona’s & Journeys Needs & Insights Problem Statement
  20. 20. bartvermijlen.com Develop Ideation
  21. 21. bartvermijlen.com Deliver Prototyping Testing …
  22. 22. What happens when you bring Design Thinking to the party? bartvermijlen.com
  23. 23. You focus on the problem first. bartvermijlen.com
  24. 24. _ Validated learning bartvermijlen.com
  25. 25. _ Validated learning _ Empathy bartvermijlen.com
  26. 26. _ Validated learning _ Empathy _ User buy-in bartvermijlen.com
  27. 27. You close the gap between Strategy and Implementation. bartvermijlen.com
  28. 28. From focus on solutions towards focus on solving the right problems. bartvermijlen.com
  29. 29. A briefing tomorrow? _ Where is the user? _ Where is the empathy? _ Is this problem the right problem? bartvermijlen.com
  30. 30. Why How What
  31. 31. Questions? bartvermijlen.com
  32. 32. Thank you! bart@bartvermijlen.com www.bartvermijlen.com Image credits: https://www.flickr.com/photos/bionicteaching/14444723397/ https://www.flickr.com/photos/27129462@N04/4138328203/ https://www.flickr.com/photos/katgrigg/13586335055/

Why should we shift from Business Thinking to Design Thinking? How can we go from solution focused to problem focused? Talk from the 2016 Feweb Congress at Proximus Centre.

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