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From Solution Focus to Problem Focus with Design Thinking | Feweb Congress 2016

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Why should we shift from Business Thinking to Design Thinking? How can we go from solution focused to problem focused? Talk from the 2016 Feweb Congress at Proximus Centre.

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From Solution Focus to Problem Focus with Design Thinking | Feweb Congress 2016

  1. 1. Hi! bartvermijlen.com
  2. 2. You know the feeling? bartvermijlen.com
  3. 3. Nobody gives a f#ck bartvermijlen.com
  4. 4. No happy user No happy client No business bartvermijlen.com
  5. 5. Success today = Build stuff that people do care about bartvermijlen.com
  6. 6. Success today = Build stuff that people do care about bartvermijlen.com
  7. 7. Why does nobody care? bartvermijlen.com
  8. 8. In both cases, we start. We focus on a solution. bartvermijlen.com
  9. 9. Ideation SolutionsStart End bartvermijlen.com
  10. 10. Ideation SolutionsStart End bartvermijlen.com People?
  11. 11. From Business Thinking bartvermijlen.com
  12. 12. From Business Thinking to Design Thinking bartvermijlen.com
  13. 13. Ideation SolutionsStart End bartvermijlen.com
  14. 14. Ideation SolutionsStart End bartvermijlen.com Empathy Insights
  15. 15. Ideation SolutionsStart End bartvermijlen.com Empathy Insights Problem Solution
  16. 16. Ideation SolutionsStart End bartvermijlen.com Empathy Insights Problem Solution Discover Define Develop Deliver
  17. 17. Ideation SolutionsStart End bartvermijlen.com Empathy Insights Problem Solution Discover Define Develop Deliver Problem Statement
  18. 18. bartvermijlen.com Discover Empathy Qualitative research Ethnography
  19. 19. bartvermijlen.com Define Persona’s & Journeys Needs & Insights Problem Statement
  20. 20. bartvermijlen.com Develop Ideation
  21. 21. bartvermijlen.com Deliver Prototyping Testing …
  22. 22. What happens when you bring Design Thinking to the party? bartvermijlen.com
  23. 23. You focus on the problem first. bartvermijlen.com
  24. 24. _ Validated learning bartvermijlen.com
  25. 25. _ Validated learning _ Empathy bartvermijlen.com
  26. 26. _ Validated learning _ Empathy _ User buy-in bartvermijlen.com
  27. 27. You close the gap between Strategy and Implementation. bartvermijlen.com
  28. 28. From focus on solutions towards focus on solving the right problems. bartvermijlen.com
  29. 29. A briefing tomorrow? _ Where is the user? _ Where is the empathy? _ Is this problem the right problem? bartvermijlen.com
  30. 30. Why How What
  31. 31. Questions? bartvermijlen.com
  32. 32. Thank you! bart@bartvermijlen.com www.bartvermijlen.com Image credits: https://www.flickr.com/photos/bionicteaching/14444723397/ https://www.flickr.com/photos/27129462@N04/4138328203/ https://www.flickr.com/photos/katgrigg/13586335055/

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