Presentatie Web 2.0 (oktober 2007)

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Presentatie voor Syntens Groningen over de achtergronden en business modellen van Web 2.0

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Presentatie Web 2.0 (oktober 2007)

  1. 1. De ontdekking van Web 2.0 Presentatie Syntens 11 oktober 2007
  2. 2. Programma <ul><li>Trends? </li></ul><ul><li>Web 2.0! </li></ul><ul><li>Web 2.0 en MKB </li></ul><ul><li>Vragen? </li></ul>
  3. 3. Trends?
  4. 4. Trends (1) / ‘shift happens’ <ul><ul><li>“ The most important, and indeed the truly unique, contribution of management in the 20th century was the fifty-fold increase in the productivity of the MANUAL WORKER in manufacturing. </li></ul></ul><ul><ul><li>The most important contribution management needs to make in the 21st century is similarly to increase the productivity of KNOWLEDGE WORK and the KNOWLEDGE WORKER.” </li></ul></ul><ul><ul><li>Peter F. Drucker </li></ul></ul><ul><ul><li>In: Management Challenges </li></ul></ul><ul><ul><li>for the 21st Century </li></ul></ul>
  5. 5. Trends (2) / A Whole New Mind <ul><li>A Whole New Mind, Dan Pink, 2006 </li></ul><ul><li>www.danpink.com </li></ul><ul><li>Belangrijke trends: </li></ul><ul><ul><li>Overvloed en verdieping </li></ul></ul><ul><ul><li>Azië en offshoring </li></ul></ul><ul><ul><li>Netwerken en Web 2.0 </li></ul></ul><ul><li>Nadruk nu op ‘zachte’ competenties </li></ul>
  6. 6. Trends (3) / The Wealth of Networks <ul><li>The Wealth of Networks, Yochai Benkler, 2006 </li></ul><ul><li>www.benkler.org </li></ul><ul><ul><li>Wetenschappelijk onderzoek </li></ul></ul><ul><ul><li>Networked information economy: </li></ul></ul><ul><ul><ul><li>Peer-to peer </li></ul></ul></ul><ul><ul><ul><li>Maken én gebruiken </li></ul></ul></ul><ul><ul><ul><li>Vrijheid van informatie </li></ul></ul></ul><ul><ul><ul><li>Transformatie van </li></ul></ul></ul><ul><ul><ul><ul><li>Cultuur </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Politiek </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Recht </li></ul></ul></ul></ul>
  7. 7. Trends (4) / anders organiseren <ul><ul><li>Anders organiseren </li></ul></ul><ul><ul><li>www . schitterendorganiseren . nl </li></ul></ul><ul><ul><li>w ww . timsanders . com </li></ul></ul><ul><ul><li>www . intensievemenshouderij . nl </li></ul></ul><ul><ul><li>www.zinboek.nl </li></ul></ul><ul><ul><li>Anglosaksisch model leidt tot korte termijn denken, </li></ul></ul><ul><ul><li>zoeken naar alternatieve mogelijkheden </li></ul></ul><ul><ul><li>Op zoek naar organiseren vanuit: </li></ul></ul><ul><ul><li>Wat betekent dat </li></ul></ul><ul><ul><li>voor organisaties? </li></ul></ul>Kennis Netwerk Compassie Vertrouwen Talent Duurzaamheid
  8. 8. Trends (5) / netwerken van professionals <ul><ul><li>Anders organiseren </li></ul></ul><ul><ul><li>www.inbasket.nl/elvenstone/elvenstone.html </li></ul></ul><ul><ul><li>www.martijnaslander.nl </li></ul></ul><ul><ul><li>www.starfishcollective.nl </li></ul></ul><ul><ul><li>Verzelfstandiging professionals </li></ul></ul><ul><ul><li>Verbinden op: </li></ul></ul><ul><ul><ul><li>Zingeving </li></ul></ul></ul><ul><ul><ul><li>Inhoud </li></ul></ul></ul><ul><ul><ul><li>Kennis </li></ul></ul></ul><ul><ul><li>Netwerken </li></ul></ul><ul><ul><ul><li>Zwermen </li></ul></ul></ul><ul><ul><li>Nieuwe competenties </li></ul></ul><ul><ul><ul><li>Personal branding </li></ul></ul></ul><ul><ul><ul><li>PKM </li></ul></ul></ul>
  9. 9. Trends (6) / Transformatie! <ul><li>Veranderende scope: </li></ul><ul><li>Van informatie naar kennis(sen) </li></ul><ul><li>Van ‘collect’ naar ‘dare 2 share’ </li></ul><ul><li>Van werken naar samenwerken </li></ul><ul><li>Van sturing naar zelfsturing </li></ul><ul><li>Van target naar talent </li></ul><ul><li>Van ‘Management by Excel’ naar innovatie </li></ul><ul><li>Van organisatie naar netwerk </li></ul>
  10. 10. Trends (7) / De volgende versie…
  11. 11. Web 2.0!
  12. 12. Web 2.0 (1) <ul><li>Web 1.0 </li></ul><ul><ul><li>Statisch internet </li></ul></ul><ul><ul><li>Read-only </li></ul></ul><ul><ul><li>HTML </li></ul></ul>
  13. 13. Web 2.0 (2)
  14. 14. Web 2.0 (3) <ul><li>Techniek: </li></ul><ul><ul><li>XML (RSS) </li></ul></ul><ul><ul><li>AJAX </li></ul></ul><ul><ul><li>API </li></ul></ul><ul><li>Toepassing: </li></ul><ul><ul><li>UGC </li></ul></ul><ul><ul><ul><li>(micro)blogs </li></ul></ul></ul><ul><ul><ul><li>tagging </li></ul></ul></ul><ul><ul><li>Mashups </li></ul></ul><ul><ul><li>Social software </li></ul></ul>The Machine is Us/ing Us
  15. 15. Web 2.0 (4) http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html?page=1
  16. 16. Web 2.0 (5) Gartner Hypecycle 2006
  17. 17. Vraagje! <ul><li>Waarom is er een Internet? </li></ul>
  18. 18. Web 2.0 / The Wisdom Of Crowds <ul><li>The Wisdom Of Crowds, James Surowiecki , 2004 </li></ul><ul><li>http://en.wikipedia.org/wiki/James_Surowiecki </li></ul><ul><ul><li>Een menigte weet meer dan een specialist </li></ul></ul>
  19. 19. Web 2.0 / The Long Tail <ul><li>The Long Tail, Chris Anderson, 2006 </li></ul><ul><li>http://thelongtail.com/ </li></ul><ul><ul><li>Niche markten worden bereikbaar: </li></ul></ul><ul><ul><ul><li>Beschikbaarheid content </li></ul></ul></ul><ul><ul><ul><li>Betaalbare techniek </li></ul></ul></ul>
  20. 20. Web 2.0 en MKB
  21. 21. Web 2.0 en MKB / toepassingen (1)
  22. 22. Web 2.0 en MKB / toepassingen (2)
  23. 23. ORDINA N.V. Ringwade 1 Tel: +31 30 6637000 www.ordina.nl 3439 LM Nieuwegein Fax: +31 30 6637099 e-mail: bart.van.der.meij@ordina.nl

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